9.00 ARRIVAL & REGISTRATION, INTRODUCTIONS

Introduction & objectives for the programme

The internet and the new e-conomy

Sourcing information and setting objectives for our website

Our web site - generating traffic - the 10 key methods

10.30 - 10.45 COFFEE BREAK

OUR WEB SITE - GENERATING TRAFFIC- THE 10 KEY METHODS

11.15 - 11.30 GROUP FEEDBACK - WHICH METHODS ARE RELEVANT TO US?

CREATING WEB SITES THAT PEOPLE WANT TO RE-VISIT

The principles of 'stickiness'

Creating compelling content

Powerful communications through personalisation and e-mail marketing

Ecrm - customer relationship management

Community building and customer service & support

1.00 - 1.45 LUNCH

1.45 - 2.30 QUIZ & FEEDBACK USING THE INTERNET TO TRANSFORM OUR EFFICIENCY

Re-creating the value chain

Integrating our customers and suppliers

Business to business integration

E-marketplaces and value networks

3.45-4.00 TEA BREAK

4.00 USING THE INTERNET TO DIFFERENTIATE OUR BUSINESS

Developing our usp and brand

Customer service re-engineering

Evaluating new channels to market

Content and commerce

4.45 - 5.30 REVIEW QUIZ AND FEEDBACK

5.30 CLOSE

New business 'models' and business 'types' on the internet

Zero gravity, infomediaries

Communities, auctions & reverse auctions

Trading portals, aggregators

9.45- 10.00 GROUP DISCUSSION - WHICH ARE RELEVANT TO US?

HOW WILL WE RESPOND TO THE INTERNET REVOLUTION?

The different strategic responses we can make

Which response is appropriate to our business?

10.45 - 11.00 COFFEE BREAK

11.00-12.00 COMPANY/DIVISION BREAK OUT DISCUSSIONS

'What are the key issues we need to be able to address to move our company forward'?

12.00-1.00 FEEDBACK AND 'CLINIC' SESSION - GROUP

1.00-1.45 LUNCH

1.45-2.45 FEEDBACK AND 'CLINIC' SESSION - GROUP

2.45-3.00 TEA BREAK

3.00-4.00 FEEDBACK AND 'CLINIC' SESSION - GROUP

4.00-5.00 USING THE INTRANET CONCEPT TO IMPROVE OUR BUSINESS

E-procurement for MRO supplies

Other possible applications

5.00 CLOSE