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Charnwood, Hollow Lane,
Kingsley, Cheshire WA6 8EF

Tel +44 (0)1928 788 100

jan@janklin.com

The institute IDM Fellow

Agenda 1

Day 1 - the Internet and E-Business

  • 9.00 ARRIVAL & REGISTRATION, INTRODUCTIONS
    Introduction & objectives for the programme
    The internet and the new e-conomy
    Sourcing information and setting objectives for our website
    Our web site - generating traffic - the 10 key methods
  • 10.30 - 10.45 COFFEE BREAK
  • OUR WEB SITE - GENERATING TRAFFIC- THE 10 KEY METHODS
  • 11.15 - 11.30 GROUP FEEDBACK - WHICH METHODS ARE RELEVANT TO US?
  • CREATING WEB SITES THAT PEOPLE WANT TO RE-VISIT
    The principles of 'stickiness'
    Creating compelling content
    Powerful communications through personalisation and e-mail marketing
    Ecrm - customer relationship management
    Community building and customer service & support
  • 1.00 - 1.45 LUNCH
  • 1.45 - 2.30 QUIZ & FEEDBACK USING THE INTERNET TO TRANSFORM OUR EFFICIENCY
    Re-creating the value chain
    Integrating our customers and suppliers
    Business to business integration
    E-marketplaces and value networks
  • 3.45-4.00 TEA BREAK
  • 4.00 USING THE INTERNET TO DIFFERENTIATE OUR BUSINESS
    Developing our usp and brand
    Customer service re-engineering
    Evaluating new channels to market
    Content and commerce
  • 4.45 - 5.30 REVIEW QUIZ AND FEEDBACK
  • 5.30 CLOSE

Day 2 - the Internet and E-Business

  • New business 'models' and business 'types' on the internet
    Zero gravity, infomediaries
    Communities, auctions & reverse auctions
    Trading portals, aggregators
  • 9.45- 10.00 GROUP DISCUSSION - WHICH ARE RELEVANT TO US?
    HOW WILL WE RESPOND TO THE INTERNET REVOLUTION?
    The different strategic responses we can make
    Which response is appropriate to our business?
  • 10.45 - 11.00 COFFEE BREAK
  • 11.00-12.00 COMPANY/DIVISION BREAK OUT DISCUSSIONS
    'What are the key issues we need to be able to address to move our company forward'?
  • 12.00-1.00 FEEDBACK AND 'CLINIC' SESSION - GROUP
  • 1.00-1.45 LUNCH
  • 1.45-2.45 FEEDBACK AND 'CLINIC' SESSION - GROUP
  • 2.45-3.00 TEA BREAK
  • 3.00-4.00 FEEDBACK AND 'CLINIC' SESSION - GROUP
  • 4.00-5.00 USING THE INTRANET CONCEPT TO IMPROVE OUR BUSINESS
    E-procurement for MRO supplies
    Other possible applications
  • 5.00 CLOSE
Please contact us now if you wish to benefit from this SEO training or find delivery locations near to you:
Contact Jan Klin – 01928 788100 or email jan@janklin.com