AGENDA - BUSINESS IMPROVEMENT AND TRANSFORMATION THROUGH I-TECHNOLOGIES
A one day workshop for business advisers & consultants

9.00 ARRIVAL

INTRODUCTION

The new e-conomy and business landscape

Workshop aims and objectives

9.30 INTERNET MARKETING BASICS

Research

Marketing communications - advertising, direct mail

Useful web-sites

Web site essentials

11.00- 11.30 COFFEE BREAK & QUIZ

11.30 'VIRTUAL POSITIONING' and other useful tools

11.45 APPLYING I-TECHNOLOGIES TO BUSINESS

FOR INCREASED EFFICIENCY & PROFITABILITY

Supply chain re-engineering

Customer relations improvement

12.30 APPLYING I-TECHNOLOGIES TO BUSINESS

FOR DIFFERENTATION AND MARKET SHARE IMPROVEMENT

Audience development

1.00 - 1.45 LUNCH

1.45 APPLYING I-TECHNOLOGIES TO BUSINESS FOR DIFFERENTATION AND MARKET SHARE IMPROVEMENT

One-to-one marketing and personalisation

THE FOUR LEVELS TO BUSINESS TRANSFORMATION

3.00 - 3.20 TEA BREAK & QUIZ

3.20 QUIZ FEEDBACK & ANSWERS

3.40 NEW BUSINESS 'MODELS' AND BUSINESS 'TYPES' FOR THE E-CONOMY

E-commerce essentials

4.45 CLOSE