Agenda 3

Business improvement and transformation through I-Technologies

• 9.00 ARRIVAL
• INTRODUCTION
  The new e-conomy and business landscape
  Workshop aims and objectives
• 9.30 INTERNET MARKETING BASICS
  Research
  Marketing communications - advertising, direct mail
  Useful web-sites
  Web site essentials
• 11.00- 11.30 COFFEE BREAK & QUIZ
• 11.30 'VIRTUAL POSITIONING' and other useful tools
• 11.45 APPLYING I-TECHNOLOGIES TO BUSINESS
• FOR INCREASED EFFICIENCY & PROFITABILITY
  Supply chain re-engineering
  Customer relations improvement
• 12.30 APPLYING I-TECHNOLOGIES TO BUSINESS FOR DIFFERENTATION AND MARKET SHARE IMPROVEMENT
  Audience development
• 1.00 - 1.45 LUNCH
• 1.45 APPLYING I-TECHNOLOGIES TO BUSINESS FOR DIFFERENTATION AND MARKET SHARE IMPROVEMENT
  One-to-one marketing and personalisation
• THE FOUR LEVELS TO BUSINESS TRANSFORMATION
• 3.00 - 3.20 TEA BREAK & QUIZ
• 3.20 QUIZ FEEDBACK & ANSWERS
• 3.40 NEW BUSINESS 'MODELS' AND BUSINESS 'TYPES' FOR THE E-CONOMY
  E-commerce essentials
• 4.45 CLOSE