INTERNET
MARKETING AND E-COMMERCE STRATEGIES
AGENDA
- INTERNET MARKETING - And E-Commerce Strategies -
DAY ONE
9.00
ARRIVAL & REGISTRATION
Introduction, workshop aims and objectives
The new e-conomy and business landscape, growth statistics
How different industries are being affected by the internet
What
is marketing and internet marketing?
10.00
MARKETING AND MARKET RESEARCH ON THE INTERNET
Search
engines, push technology, newsgroups & 'bots'
Customer
research & traffic analysis
Focus
groups & 'chat'
10.45
- 11.00 COFFEE BREAK
11.00
MARKETING COMMUNICATIONS ON THE INTERNET
Direct
marketing and managed e-mail
Advertising
on the internet
Banner
ad exchanges
Syndicate
exercise - quiz
1.00
- 2.00 LUNCH
2.00
YOUR WEB-SITE
Building
a web site - key principles and do's and don't's
Objectives,
costs, suppliers
Attracting
visitors to your web site
Syndicate
exercise
3.30-3.45
TEA BREAK
3.45
RELATIONSHIP MARKETING & eCRM
Using
the web for one-to-one marketing
Customer
support, service and loyalty
Ecrm
- customer relationship management
Syndicate
exercise - quiz
5.30
CLOSE
AGENDA
- INTERNET MARKETING -
And E-Commerce Strategies - DAY TWO
9.00
THE WEB SITE - GETTING PEOPLE TO RE-VISIT & MAXIMISE THEIR STAY
The
essentials
Loyalty
& branding issues
Added
value services & 'stickiness'
Virtual
communities
Syndicate
exercise
10.45
- 11.00 COFFEE BREAK
11.00
SOME 'HOT' MARKETING METHODS FOR THE INTERNET
Affiliate
marketing
Viral
& interactive marketing
Building
the on-line marketing database
Powerful communications - e-mail marketing
12.00
E-COMMERCE ESSENTIALS
What
is e-commerce?
Consumer
and business to business e-commerce
Security
issues
Some
successful case studies
1.00
- 2.00 LUNCH
2.00
E-COMMERCE ESSENTIALS
Syndicate
exercise - quiz
Building
your e-commerce site
B2b
e-marketplaces and exchanges
The
six steps to success
Choosing
partners & suppliers
3.30
- 3.45 COFFEE BREAK
3.45
BEYOND INTERNET MARKETING
The
four levels to business transformation
Exploring
new business 'models' for our businesss
Exploring
new business 'types' for our business
Differentiation
and efficiency through i-technologies
Syndicate
exercise
5.15
PROGRAMME REVIEW
5.30 CLOSE
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