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Kingsley, Cheshire WA6 8EF

Tel +44 (0)1928 788 100

jan@janklin.com

The institute IDM Fellow

Agenda 4

Day 1 - Internet Marketing and E-Commerce Strategies

  • 9.00 ARRIVAL & REGISTRATION
    Introduction, workshop aims and objectives
    The new e-conomy and business landscape, growth statistics
    How different industries are being affected by the internet
    What is marketing and internet marketing?
  • 10.00 MARKETING AND MARKET RESEARCH ON THE INTERNET
    Search engines, push technology, newsgroups & 'bots'
    Customer research & traffic analysis
    Focus groups & 'chat'
  • 10.45 - 11.00 COFFEE BREAK
  • 11.00 MARKETING COMMUNICATIONS ON THE INTERNET
    Direct marketing and managed e-mail
    Advertising on the internet
    Banner ad exchanges
    Syndicate exercise - quiz
  • 1.00 - 2.00 LUNCH
  • 2.00 YOUR WEB-SITE
    Building a web site - key principles and do's and don't's
    Objectives, costs, suppliers
    Attracting visitors to your web site
    Syndicate exercise
  • 3.30-3.45 TEA BREAK
  • 3.45 RELATIONSHIP MARKETING & eCRM
    Using the web for one-to-one marketing
    Customer support, service and loyalty
    Ecrm - customer relationship management
    Syndicate exercise - quiz
  • 5.30 CLOSE

Day 2 - Internet Marketing and E-Commerce Strategies

  • 9.00 THE WEB SITE - GETTING PEOPLE TO RE-VISIT & MAXIMISE THEIR STAY
    The essentials
    Loyalty & branding issues
    Added value services & 'stickiness'
    Virtual communities
    Syndicate exercise
  • 10.45 - 11.00 COFFEE BREAK
  • 11.00 SOME 'HOT' MARKETING METHODS FOR THE INTERNET
    Affiliate marketing
    Viral & interactive marketing
    Building the on-line marketing database
    Powerful communications - e-mail marketing
  • 12.00 E-COMMERCE ESSENTIALS
    What is e-commerce?
    Consumer and business to business e-commerce
    Security issues
    Some successful case studies
  • 1.00 - 2.00 LUNCH
  • 2.00 E-COMMERCE ESSENTIALS
    Syndicate exercise - quiz
    Building your e-commerce site
    B2b e-marketplaces and exchanges
    The six steps to success
    Choosing partners & suppliers
  • 3.30 - 3.45 COFFEE BREAK
  • 3.45 BEYOND INTERNET MARKETING
    The four levels to business transformation
    Exploring new business 'models' for our businesss
    Exploring new business 'types' for our business
    Differentiation and efficiency through i-technologies
    Syndicate exercise
  • 5.15 PROGRAMME REVIEW
  • 5.30 CLOSE
Please contact us now if you wish to benefit from this SEO training or find delivery locations near to you:
Contact Jan Klin – 01928 788100 or email jan@janklin.com