AGENDA WORKSHOP 1, DAY 1- THE INTERNET & E-BUSINESS - THE ESSENTIALS

9.00 ARRIVAL & REGISTRATION

INTRODUCTION & OBJECTIVES FOR THE PROGRAMME

Introductions

The marketing concept - our initial framework for e-business

INTERNET GROWTH STATISTICS, IMPACT ON THE BUSINESS LANDSCAPE

The 4-levels to business transformation through the internet

10.00 MARKETING RESEARCH ON THE INTERNET

Search engines & newsgroups

Push technology, 'bots'

Useful web-sites

10.30 - 10.45 COFFEE BREAK

10.45 CUSTOMER FEEDBACK & RESEARCH

Customer surveys

Focus groups, 'chat'

Traffic analysis - understanding customer behaviour at our web site

11.15 - 11.45 QUIZ & FEEDBACK

11.45 MARKETING COMMUNICATIONS ON THE INTERNET

Direct marketing and managed e-mail

E-mail for customer communication and dialogue

Push newsletters

Advertising on the internet

Banner ad exchanges

1.00 - 2.00 LUNCH

2.00 - 2.30 QUIZ & FEEDBACK

2.30 YOUR WEB-SITE

Building a web site - key principles and do's and don't's

Setting objectives for web site development - what do we want it to do for us?

Attracting visitors to our web site

3.30 - 3.45 TEA BREAK

3.45 - 4.45 TEAM EXERCISE & FEEDBACK

Workshop summary

5.00 CLOSE

9.00 INTRODUCTIONS & OBJECTIVES

WEB-SITE - GETTING PEOPLE TO VISIT

Affiliate marketing and interactive marketing

Which traffic generation techniques are appropriate to us?

Which industry sites, portals and exchanges should we link with?

GROUP DISCUSSION

10.30 - 10.45 COFFEE BREAK

10.45 THE WEB SITE - GETTING PEOPLE TO RE-VISIT

The essentials - 4 c's

Compelling content and added value services

Using the web site to enhance the brand

Using the web site to develop the on-line brand

12.00 - 1.00 TEAM EXERCISE & FEEDBACK

1.00 - 2.00 LUNCH

2.00-2.30 QUIZ & FEEDBACK

2.30 RELATIONSHIP MARKETING & PERSONALISATION

Creating a personalised environment for our customers

Dell case study

Communication, dialogue and feedback

3.15-3.30 TEA BREAK

3.30 CUSTOMER SERVICE THROUGH THE INTERNET

Self help' and order tracking

Community building

Customer support techniques

Bulletin boards

4.15 - 5.00 EXERCISE & FEEDBACK

5.30 CLOSE

AGENDA WORKHOP 3 , DAY 3 E- BUSINESS - BUSINESS IMPROVEMENT
AND TRANSFORMATION THROUGH THE INTERNET

9.00 ARRIVAL

INTRODUCTION

Workshop aims and objectives

HOW CAN WE USE THE INTERNET TO TRANSFORM OUR BUSINESS?

Some tools and methods

'Virtual positioning', digital nervous system

Prioritisation tools

10.30- 10.45 COFFEE BREAK

10.45 TRANSFORMING OUR BUSINESS PROCESSES WITH CUSTOMERS & SUPPLIERS USING THE INTERNET

Applying i-technologies to business

for increased efficiency & profitability

Supply chain re-engineering

Case studies & examples

NON ESSENTIAL SUPPLY PURCHASING

12.00 - 1.00 EXERCISE & FEEDBACK

1.00 -2.00 LUNCH

2.00 TRANSFORMING OUR BUSINESS PROCESSES WITH

CUSTOMERS, SUPPLIERS AND USING THE INTERNET

Applying i-technologies to business

for differentiation and market share improvement

Case studies & examples

3.00 -3.30 REVIEW QUIZ AND FEEDBACK

3.30 - 3.45 TEA BREAK

3.45 IMPROVING THE PRODUCTIVITY OF OUR PEOPLE USING THE INTERNET

Knowledge management and intranets

Improved communications and teamwork

4.15 - 5.00 TEAM EXERCISE AND FEEDBACK

5.00 CLOSE

AGENDA - WORKSHOP 4, DAY 4, E-BUSINESS -THE INTEGRATED INTERNET BUSINESS

10.00 ARRIVAL & REGISTRATION, INTRODUCTION & OBJECTIVES

What is e-commerce?

Business to business e-commerce

Business to business integration

Security issues and other considerations

YOUR E-BUSINESS ENABLING INFRASTRUCTURE - PRESENT AND PLANNED

10.15 - 10.30 COFFEE BREAK

10.30 BUILDING THE E-BUSINESS

CASE STUDY

Planning, analysis, choosing partners

The expected costs and benefits

INTEGRATION WITH SUPPLIERS

Issues involved in integrating the supply chain

How far up the chain do we go?

12.00 - 1.00 EXERCISE & FEEDBACK

1.00 -2.00 LUNCH

2.00 - 2.30 REVIEW QUIZ

2.30 BUILDING THE E-BUSINESS - OUR CASE STUDY

Developing and marketing the e-business

Integrating with customers, exchanges and portals

Integration with legacy systems

Integration with marketing and other systems

THE WAY FORWARD - DIVISIONAL TEAM DISCUSSIONS

3.30 - 3.45 TEA BREAK

3.45 THE NEW BUSINESS DRIVERS IN THE NEW E-CONOMY

Exploring new business 'models' and new business 'types for our business

'zero gravity', trading hubs, portals, exchanges

4.30 WORKING OUT OUR STRATEGIC RESPONSE TO THE INTERNET

REVOLUTION - Action Planning

THE WAY FORWARD - divisional presentations

5.30 CLOSE