Lessons:

Charnwood, Hollow Lane,
Kingsley, Cheshire WA6 8EF

Tel +44 (0)1928 788 100

jan@janklin.com

Agenda 5

Day 1 - the Internet & E-Business - the Essentials

9.00 ARRIVAL & REGISTRATION
INTRODUCTION & OBJECTIVES FOR THE PROGRAMME
Introductions
The marketing concept - our initial framework for e-business
INTERNET GROWTH STATISTICS, IMPACT ON THE BUSINESS LANDSCAPE
The 4-levels to business transformation through the internet
10.00 MARKETING RESEARCH ON THE INTERNET
Search engines & newsgroups
Push technology, 'bots'
Useful web-sites
10.30 - 10.45 COFFEE BREAK
10.45 CUSTOMER FEEDBACK & RESEARCH

11.15 - 11.45 QUIZ & FEEDBACK
11.45 MARKETING COMMUNICATIONS ON THE INTERNET
Direct marketing and managed e-mail
E-mail for customer communication and dialogue
Push newsletters
Advertising on the internet
Banner ad exchanges
1.00 - 2.00 LUNCH
2.00 - 2.30 QUIZ & FEEDBACK
2.30 YOUR WEB-SITE
Building a web site - key principles and do's and don't's
Setting objectives for web site development - what do we want it to do for us?
Attracting visitors to our web site
3.30 - 3.45 TEA BREAK
3.45 - 4.45 TEAM EXERCISE & FEEDBACK
Workshop summary
5.00 CLOSE

Day 2 - Using the Internet to Develop the Brand and Enhance Customer Service

9.00 INTRODUCTIONS & OBJECTIVES
WEB-SITE - GETTING PEOPLE TO VISIT
Affiliate marketing and interactive marketing
Which traffic generation techniques are appropriate to us?
Which industry sites, portals and exchanges should we link with?
GROUP DISCUSSION
10.30 - 10.45 COFFEE BREAK
10.45 THE WEB SITE - GETTING PEOPLE TO RE-VISIT
The essentials - 4 c's
Compelling content and added value services
Using the web site to enhance the brand
Using the web site to develop the on-line brand
12.00 - 1.00 TEAM EXERCISE & FEEDBACK
1.00 - 2.00 LUNCH
2.00-2.30 QUIZ & FEEDBACK
2.30 RELATIONSHIP MARKETING & PERSONALISATION
Creating a personalised environment for our customers
Dell case study
Communication, dialogue and feedback
3.15-3.30 TEA BREAK
3.30 CUSTOMER SERVICE THROUGH THE INTERNET
Self help and order tracking
Community building
Customer support techniques
Bulletin boards
4.15 - 5.00 EXERCISE & FEEDBACK
5.30 CLOSE

Day 3 - E-Business Improvement and Transformation through the Internet

9.00 ARRIVAL
INTRODUCTION
Workshop aims and objectives
HOW CAN WE USE THE INTERNET TO TRANSFORM OUR BUSINESS?
Some tools and methods
'Virtual positioning', digital nervous system
Prioritisation tools
10.30- 10.45 COFFEE BREAK
10.45 TRANSFORMING OUR BUSINESS PROCESSES WITH CUSTOMERS & SUPPLIERS USING THE INTERNET
Applying i-technologies to business
for increased efficiency & profitability
Supply chain re-engineering
Case studies & examples
NON ESSENTIAL SUPPLY PURCHASING
12.00 - 1.00 EXERCISE & FEEDBACK
1.00 -2.00 LUNCH
2.00 TRANSFORMING OUR BUSINESS PROCESSES WITH CUSTOMERS, SUPPLIERS AND USING THE INTERNET
Applying i-technologies to business
for differentiation and market share improvement
Case studies & examples
3.00 -3.30 REVIEW QUIZ AND FEEDBACK
3.30 - 3.45 TEA BREAK
3.45 IMPROVING THE PRODUCTIVITY OF OUR PEOPLE USING THE INTERNET
Knowledge management and intranets
Improved communications and teamwork
4.15 - 5.00 TEAM EXERCISE AND FEEDBACK
5.00 CLOSE

Day 4 - E-Business - the Integrated Internet Business

10.00 ARRIVAL & REGISTRATION, INTRODUCTION & OBJECTIVES
What is e-commerce?
Business to business e-commerce
Business to business integration
Security issues and other considerations
YOUR E-BUSINESS ENABLING INFRASTRUCTURE - PRESENT AND PLANNED
10.15 - 10.30 COFFEE BREAK
10.30 BUILDING THE E-BUSINESS
CASE STUDY
Planning, analysis, choosing partners
The expected costs and benefits
INTEGRATION WITH SUPPLIERS
Issues involved in integrating the supply chain
How far up the chain do we go?
12.00 - 1.00 EXERCISE & FEEDBACK
1.00 -2.00 LUNCH
2.00 - 2.30 REVIEW QUIZ
2.30 BUILDING THE E-BUSINESS - OUR CASE STUDY
Developing and marketing the e-business
Integrating with customers, exchanges and portals
Integration with legacy systems
Integration with marketing and other systems
THE WAY FORWARD - DIVISIONAL TEAM DISCUSSIONS
3.30 - 3.45 TEA BREAK
3.45 THE NEW BUSINESS DRIVERS IN THE NEW E-CONOMY
Exploring new business 'models' and new business types for our business
'zero gravity', trading hubs, portals, exchanges
4.30 WORKING OUT OUR STRATEGIC RESPONSE TO THE INTERNET
REVOLUTION - Action Planning
THE WAY FORWARD - divisional presentations
5.30 CLOSE

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Contact Jan Klin – 01928 788100 or email jan@janklin.com