Agenda 6

Agenda - Internet Marketing - And E-Commerce Strategies for Financial Services

• 9.00 ARRIVAL & REGISTRATION
  Introduction, workshop aims and objectives
  The new e-conomy and business landscape, growth statistics
  What is marketing and internet marketing?
  Marketing and market research on the internet
  Search engines & push technology
  Customer research & traffic analysis
  Advertising and direct marketing
• 10.45 - 11.00 COFFEE BREAK
• 11.00 - 11.30 SYNDICATE EXERCISE - QUIZ
• 11.30 YOUR WEBSITE
  Building a web site - key principles and do's and don'ts
  Objectives, costs, suppliers
  Attracting visitors to your web site
  The 10 key methods for traffic generation
• SYNDICATE EXERCISE
• 1.00 - 2.00 LUNCH
• 2.00 - 2.30 EXERCISE FEEDBACK
• 2.30 E-COMMERCE ESSENTIALS
  What is e-commerce?
  Consumer and business to business e-commerce
  Security issues
  What makes a successful e-commerce site
  Some market leading software products
  Some successful case studies
• 3.00-3.45 TEA BREAK
• 3.45 THE WEBSITE - GETTING REPEAT VISITS
Relationship marketing & personalisation
Customer service on the internet
Loyalty & branding issues
Added value services & 'stickiness'
Syndicate exercise - quiz
• SOME 'HOT' MARKETING METHODS FOR THE INTERNET
  Affiliate marketing
  Some new business 'models' for our businesss
• 5.00 CLOSE