We have now been working with Matt Webster at Seasoned Pioneers for a few months, so we will start this post with his view on how it has been going:
"Since fortuitously meeting Jan, Jan Klin Associates have completed some initial SEO work for us. We have been very impressed with the increase in search traffic and resulting revenue (currently +30%).
"It is still early days and we have high hopes that the even more recent SEO work will yield even greater returns. Undoubtedly engaging Jan Klin Associates has been both a very worthwhile project and a very positive experience. As a result, we are currently discussing with them the next steps that can be taken to enhance the visibility of the site even further."
Matt Webster
Seasoned Pioneers
March & April Improvements
During March and April we have undertaken quite a lot of work on behalf of Seasoned Pioneers, optimising 180 product pages including, individual products, gift-boxes, their gourmet sauces range and their ready chopped range.
A few examples of the product pages optimised in support of the Delia Smith marketing campaign, mentioned in the previous post, have started to show significant improvement due to the on-site SEO process undertaken especially in keyphrase selection, for example:
When we look into the data a little deeper we can see the improvements in key areas originally undertaken at the beginning of the project with major keyphrases relating to spices for the home, category and product pages:
At this stage the metrics we are monitoring for improvement are, (as always):-
-Increases in the levels of natural traffic
-Increases in the number of keyphrases rankings are achieved for
-Increases in the rankings of all target keyphrases
-Increases in rankings of target keyphrases
Traffic Increases
Here we have a couple of comparisons:
19th November (when we started work) - 26th April with the previous annual period.
Organic Visits:
19th November - 26th April with the previous annual period:
19th November 2012 - 26th April 2013 = 22,292
19th November 2011 - 26th April 2012 = 21,501
Increase of 4%
As we can see there have been a increases in traffic already and it is still early days in the project as a whole as the bulk of the work has been carried out over the last couple of months.
Increases in number of keywords ranked
Its important to stress that it’s still early days, we are expecting a lot of change now that a substantial amount of SEO work has done and this should yield considerable improvements.
When we look on Google Analytics we can see how many phrases people have used to visit our website. So this is more useful information:
Keyphrases Visited For:
19th November - 26th April = 4,949
4th August - 18th November = 3,663
Increase of 1,266 phrases.
Increases in rankings of target keyphrases
Here is a link to the Original Ranking Report
Here is a link to the Latest Ranking Report [This will automatically download a .xls spreadsheet]
When we first started we had 2 top number 1 listings and 33 top 10 listings. We now have 8 top number 1 listings (6 more) and 57 top 10 listings (24 more).
In last weeks post we discussed using geotargeting to attract foreign language searchers to the relevant part of our website, I’d just like to add a refinement to that then discuss various translation options.
If we have multiple language versions of the same content we should use the
rel="alternate" hreflang="x" tag to indicate to Google that this is the case so it displays the right content to the right user. The other useful thing about this is that it avoids any duplicate content issues. So if, for example, you have an Australian and US version of your site and the main site is for GB English using this tag would eliminate any potential duplicate content issue.
There’s some very specific information at Google about how to set up these tags at this link:-
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077
Setting up an appropriate sitemap is an alternative way of addressing this – if you read through the content at the link above you should find out which is the best option for you. (do them both if any doubt)
Translations
Whether you use the same site or different sites with country specific domains you are still left with the question of how much to translate. Here’s an example…
This customer of ours decided just to translate individual pages for the countries they were interested in. Above is the Russian landing page which serves for both SEO and Pay per Click driven traffic (Google Adwords and Yandex were used for PPC– the main Russian search engine being Yandex).
Of course we must remember to translate the metadata as well for SEO purposes…
We have other customers who have translated their whole site. Obviously this leads to a better overall user experience and enables you to capture more foreign language keywords (an average of 3 phrases per translated page) – but its not always necessary, at least initially.
We tend to use a specialist translations agency but some people are tempted to use auto translation services. Here’s an example from one of our customers…
This is the Norwegian version – clicking on any of the flags on the site does an automatic translation of that page in real time, courtesy of Google Translate.
The advantage of this is obvious from a translations cost point of view. The disadvantages are that the translations aren’t always totally accurate and of course you cant use these pages to capture search traffic (as typically they don’t end up in the Google index).
If you go this route I’d have at least one professionally translated landing page and give a ‘health warning’ that the auto translated pages are not totally accurate.
We have mentioned Google throughout this post but next week I’ll discuss other search engines – some of which are more dominant than Google in certain countries you may want search visibility in.
International SEO – Generating traffic from different countries and different languages
We’ve posted about this subject before but we still get lots of questions so here’s and update on international SEO issues.
The most straightforward situation is where country specific domains are bought and translated versions of your whole (or partial ) website are set up on them – eg, www.yoursite.de; www.yoursite.fr etc...
This is fine and the ideal way to go to get foreign language search traffic to your site but the problem is most small businesses don’t want the additional work and cost associated with several websites. This is particularly true if you take link building costs (aka as 'content marketing') into consideration to get good rankings which can be quite a task for multiple sites.
So a alternative is to have a .com domain but divided into several folders – www.yourdomain.com /francais ; www.youdomain.com /espana etc.
This geotargeting approach works quite well. There are a few things to do however to make sure its effective. There’s a great 5 minute video from Google below which goes into the detail of what to do here – essentially it’s a matter of telling Google – through webmaster tools – which folders are relevant to which country.
Its worth pointing out as well that its not always necessary to translate your whole website (I’ll look at translation options in the next post next week for you) – you may just want to translate one or more pages just to capture the main search terms people are using.
If you do this it has to be .com of course (or .info., .biz – some thing country neutral) otherwise google will skew the traffic towards the country domain ( eg .co.uk domains will attract uk searches).
This raises another point; if you do have a .com - as opposed to a .co.uk for example - Google doesn’t know where you want traffic from. So it will skew the traffic towards your hosting location (eg if you have a .com site hosted in Germany your traffic will be skewed towards German searchers). This may well be what you don’t want to happen, You may be a uk company wanting to get most search traffic from the uk – your site being hosted outside the uk will present this problem (and we find sites get hosted all over the place). There is a simple solution to this which again requires you to set the geographic target through Google webmaster tools. If you want uk traffic set the target to uk ; if you want worldwide traffic set the target as ‘unlisted’.
Here’s the video to help and more next week on tweaks and translation options.
As mentioned in our recent post we are now using more advanced ranking tools that allow us to track and report on SEO more efficiently. It brings a wealth of information to your fingertips through one system – and integrates also with Google Analytics and other useful SEO tools.
This will be useful to you if you value your SEO activities – if you are an existing client you will get this automatically; if not we can set it up for you if you get in touch.
There are some key features outlined below and please contact us if you need more.
As you are probably aware there are a lot of aspects that we both initially look at for a website (you will have seen this from the Technical Report that we produced for Seasoned Pioneers) and on going aspects the analyse and work on.
With our new system we can now do this is one place. Here is an overall list of the capabilities we now have in one place with our new system:
Website Auditing
We can now run a full website audit which includes viewing Title Tags, Meta Descriptions, status codes (404 errors etc...), which pages are indexed by Google, Links to and from a page, Moz Rank, Domain Authority, Duplicate content, pages blocked by robots.txt etc...
Keyword Analysis
We can run work with Google Adwords Keyword Tool (WordTracker and 7Search) directly from our system together with running keyword difficulty checks, set keyword priorities and run competitors analysis.
Just Like Google
We can now view websites as Google will view them which allows us to analyse content and code more accurately (well more easily).
Content Optimisation
Run Content optimisation checks on pages for specific phrases to ensure that keyphrases are captured in the correct places, there aren't excessive external links etc...
Standard Traffic Analysis
We can run a standard traffic analysis which allows us to see the rankings for positions as well as the number of visits and search volumes for that month.
Link Management & Building
We can track and monitor both clients and competitors links in one place and run comparative reports (Taking information directly from SEOMoz – Open Site Explorer).
Google Analytics
Import information direct from Analytics to combine this information with the other metrics from your website including rankings on search engines
Social Media
Monitor twitter, Facebook and Google+ in one place for your website and your competitors.
Reporting
Obviously the key to all of this information is that our clients have access to our system online so that they too can view all of the main information including: Rankings, Analytics, Links and Social Media. This gives you the option to view dashboards and drill down as far as you want too.
If you are interested in our ranking system and would like to know more. Please feel free to contact us: Jan - jan@janklin.com - 01928 788 100
Here's some results for SEO improvements for Seasoned Pioneers. It is still early days and we have made minimal changes over the last month. However we have scheduled in a lot of work over the next 2 months so this is about to get very exciting.
At this stage the metrics we are monitoring for improvement are:-
-Increases in the levels of natural traffic
-Increases in the number of keyphrases rankings are achieved for
-Increases in the rankings of all target keyphrases
-Increases in rankings of target keyphrases
As well as the preliminary SEO on the site we have also worked on an additional 9 product pages to support another online marketing campaign with Delia Smith. However as mentioned above there will be a lot of SEO improvements over the next 2 months.
On a separate point you may know that Delia Smith has produced a new online cookery course and as a fan of SeaonedPioneers is showcasing their products... [Collection of five spices]
Traffic Increases
Here we have a couple of comparisons:
19th November (when we started work) - 5th March with the previous period (4th August - 18th November)
Organic Visits:
19th November - 5th March= 16,016
4th August - 18th November = 14,586
Increase of 9.80%
Previous Year (This will help us understand Seasonal Trends):
19th November 2012 - 5th March2013 = 16,096
19th November 2011 - 5th March2012 = 15,096
Increase 6.09%
As we can see there have been a few small increases in traffic already and it is very early days.
Increases in number of keywords ranked
Its important to stress that its very early days, we wouldnt have expected much change at this stage, however over the next couple of months most of the SEO work will be done and from then on we'll see substantial improvements.
When we look on Google Analytics we can see how many phrases people have used to visit our website. So this is more useful information:
Keyphrases Visited For:
19th November - 5th March= 3,763
4th August - 18th November = 3,663
Increase of 80 phrases in a short time period.
Increases in rankings of target keyphrases
Here is a link to the Original Ranking Report
Here is a link to the Latest Ranking Report [This will automatically download a .xls spreadsheet]
When we first started we had 2 top number 1 listings and 33 top 10 listings. We now have 4 top number 1 listings (2 more) and 44 top 10 listings (11 more).
New Ranking Software
As you have probably noticed the new ranking report has a completely different format to the old one. This is because we have recently updated our ranking software. This new software combines different metrics that we use all in one place.
It combines:
- Google Keywords Tool;
- Google Analytics;
- Search Engine Rankings;
- Opensiteexplorer (links);
- Social media metrics (including Facebook and twitter).
This is all in our new login areas with an easy to use micro website. We are very excited about this new software and there will be a post soon running through what it can do.
Here's some early results for SEO improvements for seasoned pioneers. Its early days yet and as you will see these rankings will improve considerably as we go through the year. We'll share with you the improvements and the actions we take each month
At this stage the metrics we are monitoring for improvement are:-
-Increases in the levels of natural traffic
-Increases in the number of keyphrases rankings are achieved for
-Increases in the rankings of all target keyphrases
-Increases in rankings of target keyphrases
If you can recall we have done some preliminary SEO on the site but as each month passes during 2013 we will be doing more work prioritised around important keyphrases and content. Also there’s some important foundation level work still to be done – regarding site urls’ and a few other items and Matt the owner is considering whether to do this work or to postpone it until the site gets redeveloped which is part of the plan for 2013.
Here are the results:-
Traffic Increases
Here we have a couple of comparisons:
19th November (when we started work) - 17th January with the previous period (20th September - 18th November)
Organic Visits:
19th November - 17th January = 9,301
20th September - 18th November = 9,096
Increase of 2.25%
Previous Year (This will help us understand Seasonal Trends):
19th November 2012 - 17th January 2013 = 9,301
19th November 2011 - 17th January 2012 = 8,717
Increase 6.70%
As we can see there have been a few small increases in traffic already and it is very early days.
Increases in number of keywords ranked
When we look on Google Analytics we can see how many phrases people have used to visit our website. So this is more useful information:
Keyphrases Visited For:
19th November - 17th January = 2,408
20th September - 18th November = 2,393
Increase of 15 phrases in a short time period.
Here we can see a few extra phrase have been searched for.
Increases in rankings of target keyphrases
Here is a link to the Original Ranking Report
Here is a link to the Latest Ranking Report
When we first started we had 23 top 5 listings and 33 top 10 listings. We now have 25 top 5 listings (2 more) and 41 top 10 listings (8 more).
Increases in visits for targeted keyphrases:
New: 19th November - 17th January
Old: 20th September - 18th November
Some homepage phrases:
Spices:
New: 267 Visits
Old: 206 Visits
Increase: 29.61%
Spices Online:
New: 116 Visits
Old: 103 Visits
Increase: 12.62%
Spices UK:
New: 62 Visits
Old: 35 Visits
Increase: 77.14%
Seasoning:
New: 38 Visits
Old: 5 Visits
Increase: 660%
Buy Spices Online:
New: 33 Visits
Old: 14 Visits
Increase: 135.71%
Some Inner Page Phrases
African Spices:
New: 22 Visits
Old: 5 Visits
Increase: 340%
African Spice:
New: 18 Visits
Old: 0 Visits
Increase: 1800%
Cooking Sauces:
New: 15 Visits
Old: 11 Visits
Increase: 36.36%
At this point we need to remember that SEO is a slow process and there sometimes there are obstacles to prevent achieving a websites' full potential.
For example with this website the owner has encountered a number of issues when trying to change the exiting sites content to incorporate SEO changes as the content management system didn’t allow this so it had to be passed to the developer which of course involves a cost. Also some of the more technical aspects required for on-site optimisation would cause significant changes because of the structure and way the site is linked to other objects so these changes would also involve significant costs. This all points to the importance of also considering SEO when initially setting up any site.
Although the metrics are good to include when looking as a websites' progress on search engines there are lots more we can look at. As mentioned above when monitoring a websites' progress there are seasonal trends that need to be taken into account but obviously there are also other factors that influence search volumes such as news, fashion, economy etc...
So each month from now we’ll report on the additional work which we do and also the improvements in these metrics. At some point we’ll add other metrics as well – conversions and sales increases for example.
Please get in touch if you have any questions: Jan - 01928 788 100
Please find all othe relevant posts here:-
Post 1: SEO exposed and Interview with Seasoned Pioneers
Post 2: SEO Process and Objectives
Post 3: Technical Analysis and Audit
Post 4: Keyphrase and Traffic Analysis
Post 5: SEO Blueprint report
Post 6: Implementation programme
Post 7: SEO Results
Update your knowledge on SEO and Social Media marketing for 2013 – talks and training from Jan in Q1 2013 – Please call or email if you would like to attend (jan@janklin.com; 01928 788100):-
17th Jan – SEO and Social Media Marketing Seminar.
Association of Chartered Certified Accountants (ACCA Wales), Oriel House Hotel St Asaph
22nd Jan – SEO in 2013 – Seminar
Institute of Business Advisers, Warrington
23rd Jan – SEO and Social Media Marketing
1 day course - Chartered Institute of Marketing - Isle of Man, Douglas
28th Jan – International SEO
Half day workshop - Grant Thornton & UKTI Manchester.
29th Jan – International SEO and Social Media Marketing
1 day course -UK Trade & Investment SW, Sherborne Dorset
13th Feb – International SEO and Social Media Marketing
1 day course -UK Trade & Investment SW, Bath
19th Feb – International SEO
Half day masterclass - UK Trade & Investment NW, Preston
28th March – SEO and Social Media Strategies
1 day ‘open’ course -Manchester Airport Radisson Hotel
For more information please call or email (jan@janklin.com; 01928 788100)
There are some SEO projects where every part of the process runs smoothly and there are others when very little happens for months depending on resources available. Most of the time it is a mix between the two. This is the case with Seasoned Pioneers.
Matt has been fantastic from the start, with his eagerness to learn the process and prompt responses to queries he has been a delight to worth with. However due to the complexities of the website it has been decided to prioritise the SEO work such that the essential work gets done immediately and the less important and more complicated will be scheduled in later.
All the work to be done is detailed in our Technical Report and SEO Blueprint .
So here is an account of what has been done…
As you have seen from previous posts we have worked on the Keyphrase Analysis with Matt and have identified the keyphrases for the main pages and given some examples of product, recipe and potential new pages.
On the technical report we have:
There are still a lot of changes that need to be done including removing spaces from URL's, making URL's Search Engine Friendly( setting up 301 redirects for these changes), fix all crawl errors (this is being worked on now), make the website W3C compliant (this is a low priority task) and to remove multiple Homepage links.
So as you can see there is still a lot of work to be done on the technical side. Some items will be done over the next month and some may not be possible due to website structure and associated costs.
The ‘SEO Blueprint’ is more promising and is higher priority. From this report almost all of the Title tags, Meta Descriptions and Meta Keywords have been changed. Over the next month we will be working on the texts and the developer should be adding H1 tags.
December Work
In December the following should be completed:
-
Removal of multiple homepage links;
-
Priorities added to sitemap;
-
Recommended H1 tags added to pages;
-
Texts added to pages following SEO Blueprint recommendations.
Once this work has been done more keyphrase analysis can start and product pages and new pages can be optimised following the techniques that have been shown in previous posts.
Monitoring & Reporting
Clearly an important part of the SEO process is measuring success. The changes made will have a positive impact on the SEO results and will start to generate additional sales. We have Google Analytics set up and also have conducted an initial ranking report Ranking Report from which we can benchmark future results.
We will be publishing these initial results in January (22nd). On a month by month basis after that we will monitor results and make additional changes to drive additional success. We will also be deciding on some future objectives – in terms of traffic and sales increases – for the rest of 2013. So, you’ll hear the next installment in January and meanwhile have a great Christmas and Best Wishes for 2013.
Please find all othe relevant posts here:-
Post 1: SEO exposed and Interview with Seasoned Pioneers
Post 2: SEO Process and Objectives
Post 3: Technical Analysis and Audit
Post 4: Keyphrase and Traffic Analysis
Post 5: SEO Blueprint report
Post 6: Implementation programme
Post 7: SEO Results
There are two sections to this report – Section 1 outlines the main principles of on-page SEO work; Section 2 then goes on to give specific detail about how to optimise the seasonedpioneers web pages.
Section 1: On Site SEO Guidelines
Title Tag
The Title Tag of a page is the main title for that page so this is very important to the page. The Title Tag should include all of the phrases that a page is optimised for and if possible should include the most important phrase at the start.
When writing a Title Tag it is important to remember that this will be included in the search engine results as the main link to your website.
Remember when writing a Title Tag:
- Google will display 66 characters of the Title Tag so if possible the Title Tag should not exceed this size (we have seen that up to 100 characters is okay);
- Try not to repeat words more than three times because this will make the Title Tag look repetitive;
- Use a capital letter at the start of each word so that the Title Tag stands out more than competitors;
- Use symbols rather than text to save space. For example use an & rather than and.
The title tag will have a strong impact on your search engine rankings
Meta Data
The Meta Data is a set of tags that you can include in the head code (<head>) of each website page that gives browsers and search engines more information about the page. There are a large number of tags that can be used including Meta Description, Meta Keywords, Meta Refresh and many more.
Most of the Meta Data is not important to search engines so we recommend only including the Meta Description and Meta Keywords. Unless you need other Meta Data it shouldn't be used because they are reducing the text to code ratio.
Meta Description
This is an overall description about the contents of the page. This is a summary of the page. It is important to the page and should be used in the optimisation process.
The Meta Description needs to include the keyphrases that the page is optimised for.
A well written Meta Description will be included in the search engine results below the Title Tag so it is important that a lot of thought goes into writing this text.
Remember when writing a Meta Description:
- Google will display between 150-160 characters so it is important to try and stay to this length;
- Include Call To Action; this is text to prompt people to click on you link instead of other people links. This is normally a selling point;
- As with the Title Tag try not to repeat any phrases more than three times.
The description tag will not have a strong impact on your search engine rankings – but will be an important factor to maximise click through rates
Meta Keywords
The Meta Keywords used to be an extremely important part of the optimisation process. In the past this was the main attribute search engines used to place websites in their results. Nowadays this is not the case but it is important to include the keyphrases that are included in the code and on page content. This will let the search engines know which phrases you are optimising the pages for.
Remember when writing Meta Keywords:
- Only use phrases that are in the Title Tag, Meta Description and On Page Content;
- Include the main keyphrase at the start of this tag;
- Separate each keyphrase with a comma and a space;
- Use phrases instead of individual words where possible;
- Don't use to many phrases – Try to keep this between 2 and 8 phrases.
Heading Tags
Heading Tags are used in websites in a similar way to documents. Each document should only have one main heading and can have multiple sub headings. This is the same with websites. Each page should have one main heading; known as a H1 Tag and can have multiple sub headings (H2, H3, H4 etc...).
Search engines place extra attention to words in HTML Header Tags, they show that the words included are important to the page. This is also the case for text that is bold or in highlighted colours. With this in mind, its quite important that we take advantage of the extra weighting factors of these tags.
Remember when writing Heading Tags:
- There should only be one H1 Tag per page;
- The H1 Tag should include as many of the keyphrases as possible;
- All Heading Tags will be visible to visitors to your website;
- The keyphrases should be included in the Heading Tags where possible;
- Do not hide Heading Tags.
On Page Content
Since search engines place increasingly more emphasis on content, and in particular text, it is very important that website pages contain a lot of text. We recommend an absolute minimum 300 words of content with the chosen keyphrases placed throughout this text within this text. This text should be written as naturally as possible and checked afterwards to see if the keyphrases are included enough. Around 2% is ideal, that is, two repetitions per 100 words).
The competition should be taken into account when writing text for pages. The more competitive the phrases are the more text should be written on the page.
It is important that this is well written, unique content. This content is not only important to improve search engine ranking but will also help drive enquiries.
Ideally this text should be broken up into short paragraphs which will help capture and maintain the visitors attention. Writing the text in this way will also allow the inclusion of keyphrases in the sub headings.
Ideally this text should be as near to the top of the page as possible and the first paragraph should contain the keyphrases as soon as possible.
The text should also be used to prompt visitors to contact you, visit pages you want them to go to and buy items, it is a good idea to have this type of prompt in the first paragraph and last paragraph on the page. This is text such as 'call us now on:', 'contact us for more information' (contact us is linked to your contact page) etc...
Anchor Text & Links
It’s important that search engines are able to reach individual Web pages that have services and products that are important to the website: internal link building can help improve this.
The inclusion of important keywords in the anchor text can make a big difference in the final ranking of Web pages. All search engines that matter, give significant weight to the anchor text on Web pages. It is also important to add anchor based text on the inner pages linking to both the homepage and other inner pages using the relevant keyphrases.
For example if we optimise the African Spices (http://www.seasonedpioneers.co.uk/cuisinedetail.aspx?cuisine=african) page for African Spices this phrase should be used in the text linking to this page: African Spices.
SECTION 2: Optimisation of seasonedpioneers web pages.
What follows are detailed instructions on how to optimise the webpages. The homepage is covered and then examples of the various types/categories of pages. Each page starts with a list of the keyphrases we wish to capture on the page followed by specific detailed instructions on how to optimise the metadata and content of each page.
Keyphrases
Herbs and Spices
Buy Herbs
Buy Spices
Seasoning
Title Tag
Herbs and Spices, Buy Herbs, Spices & Seasoning – Seasoned Pioneers
Meta Description
Buy herbs and spices at Seasoned Pioneers. We offer a fantastic herbs, spices and seasoning range online. Buy spices and herbs from a UK specialist.
Meta Keywords
herbs and spices, seasoning, buy herbs, buy spices, herbs, spices
H1
Herbs, Spices & Seasoning at Seasoned Pioneers
Text Recommendations
As mentioned above it is important to have a large amount of text on each page and the homepage is no exception. We recommend having at least another 300 words of text on this page.
A good place for this text would be to move the What's New At Seasoned Pioneers section down and include a new text section here.
Within this text please include the phrases Herbs and Spices (3 times), Buy Herbs (2 times), Buy Spices (2 times) and Seasoning (5 times). When writing this and all other texts please follow the On Page Content guidelines above.
For the Call To Action on this page we recommend including both: links through to categories and sections prompting people to buy them and prompts with your phone number letting them know that there is a friendly expert waiting for any questions they might have.
Also within this text we should have links through to inner pages such as the recipes page (http://www.seasonedpioneers.co.uk/spices_recipes.aspx) using the phrase that the page is going to be optimised for as the Anchor/link text. For example:
Why not use our fantastic Recipe Finder where you can search for Type of Cuisine, Meal Type, Heat Rating, Dietary Needs and even a Herb, Spice or Seasoning you want it to contain.
Keyphrases
Herb Shop
Buy Herbs Online
Buy Herbs and Spices
Title Tag
Herb Shop: Buy Herbs Online - Buy Herbs and Spices
Meta Description
Buy Herbs Online from the Seasoned Pioneers herb shop. Buy herbs and spices online easily with our amazing Quick Shop categorised search page.
Meta Keywords
herb shop, buy herbs online, buy herbs and spices, herbs online, herbs
H1
Buy Herbs and Spices Online
Text Recommendations
Please include approx 100 words above the search facility and have the following phrases: Herb Shop, Buy Herbs Online and Buy Herbs and Spices once each within this text. In this text please explain that people also need to click on the category (such as CHILLI) then they can choose from the drop-down items.
Navigation tip: On the drop-down menus under each category (such as CHILLI) can this please open with one click instead of two. On websites it has always been common practice for everything to happen by either hovering over items or click once.
Under the search facility please have at least another 200 words with the following phrases: Herb Shop, Buy Herbs Online and Buy Herbs and Spices all included 2 times each. So in total each keyphrase will be included 3 times within this text.
Within both sets of text we should prompt people to contact you if they have any questions or want any advice.
Within this text we should also include links to the different cuisines promoting an alternative method of searching (by browsing). When adding these links we should include the phrase that the page s to be optimised for. For example:
You can also browse through our Seasonings and Spices category to search by Cuisine such as African Spices and Caribbean Spices.
Keyphrases
Spices and Herbs
Spices Online
Herbs and Spices Online
Title Tag
Spices and Herbs - Herbs and Spices Online
Meta Description
Buy spices and herbs from Seasoned Pioneers. We offer an easy-to-find selection of herbs and spices online. Making it easy to buy the spices and herbs you need.
Meta Keywords
spices and herbs, spices online, herbs and spices online
H1
Herbs and Spices Online
Text Recommendations
Please include 100 words of text above the list of spices. Within this text please include: Spices and Herbs and Herbs and Spices Online once each. Also please include Spices Online a further 1 time on it's own.
Under the list of spices please include at least another 200 words of text and please include Spices and Herbs and Herbs and Spices Online a further 2 times each. Again please try to include Spices Online an additional 2 times on it's own.
Within this text we should also try to prompt people to visit the different cuisine pages by including links through to the cuisine pages using the phrases that these pages are going to be optimised for.
Within both sets of text we should prompt people to contact you if they have any questions or want any advice.
Keyphrases
Herbs Online
Spices and Seasonings
Buy Spices Online
Title Tag
Herbs Online | Buy Spices Online | Spices and Seasonings
Meta Description
Buy spices online from Seasoned Pioneers. The one stop shop for spices and herbs online. Buy from a huge range of authentic herbs, spices and seasonings online.
Meta Keywords
herbs online, spices and seasonings, buy spices online
H1
Buy Spices, Seasonings and Herbs Online
Text Recommendations
Please extend the top sentence of text to approx 100 words and please include Herbs Online, Buy Spices Online and Spices and Seasonings once each.
Under the extensive list of product please also try to include a further 200 words of text and include Herbs Online, Buy Spices Online and Spices and Seasonings two times each.
Within both sets of text we should prompt people to contact you if they have any questions or want any advice.
We should also have the product names linking through to the products. This would be more beneficial to search engines than the More Info text linking through.
Keyphrases
Spice Blends
Cooking Spices
Title Tag
Spice Blends | Cooking Spices
Meta Description
Buy cooking spices from Seasoned Pioneers. We offer a fantastic range of cooking spices and spice blends online. Browse or search for cooking spices online.
Meta Keywords
spice blends, cooking spices, spice, spices
H1
Cooking Spices, Herbs & Seasonings
Text Recommendations
Please remove the link to the Why Seasoned Pioneers page in the text as this will move visitors to information pages instead of selling pages. Instead we should have 100 words of text above the search facility that includes Cooking Spices and Spice Blends one time each. This text should also include information on herbs and seasonings together with reasons why people should use Seasoned Pioneers.
Under the Search Results or Have You Tried section please include a further 200 words of text and please have Spice Blends and Cooking Spices a further 2 times each. Again within this text please also include information on herbs and seasonings.
Please also include prompts for people to contact you if they need help and links through to the Quick Shop page (including the phrases that this page is optimised for) and to different cuisine pages.
The links through to the cuisine pages could be included in a Most Searched For section of text or something similar.
Keyphrases
Cooking Sauces
Cooking Ingredient
Title Tag
Cooking Sauces | Cooking Ingredient
Meta Description
Buy cooking sauces and ingredients. We have an amazing easy-to-use cooking ingredient search facility. Search and buy cooking sauces and ingredients online.
Meta Keywords
cooking sauces, cooking ingredient, sauces, ingredient
H1
Cooking Sauces & Cooking Ingredient Search
Text Recommendations
It's good to see more text on this page. Within this 100+ words of text at the top of the page please include Cooking Sauces and Cooking Ingredient one time each.
Further down the page (below the search results) please include a further 200 words of text and please include Cooking Sauces and Cooking Ingredient a further two times each.
Within this text please also prompt people to visit your Quick Shop and Seasonings & Spices pages (obviously including the phrases they are to be optimised for as the anchor/link text).
This page should also link through to the Recipes page with some catchy text such as:
Looking for inspiration? Then why not visit our Recipe Finder page.
Keyphrases
Recipe Finder
Recipe Finder by Ingredients
Title Tag
Recipe Finder | Recipe Finder by Ingredients
Meta Description
Recipe Finder by Ingredients: Try the amazing recipe finder at Seasoned Pioneers. We have a fantastic search facility that lets you find recipes by ingredients.
Meta Keywords
recipe finder, recipe finder by ingredients
H1
Recipe Finder by Ingredients
Text Recommendations
Please extend the text above the search facility to 100 words and please include Recipe Finder by Ingredients once and Recipe Finder on it's own once.
Under the search facility please add another 200 words of text and include Recipe Finder by Ingredients 2 times and Recipe Finder on it's own a further 2 times.
Within this text we should include links to the Seasonings & Spices page and the Quick Shop page. We should also have a few links to some individual recipes in a small section such as Most Popular or Got To Try. This can have some links with the correct anchor/text to individual recipes. For example: Cajun Blackened Chicken Recipe
Keyphrases
African Herbs
African Herbs and Spices
African Spices
Title Tag
African Herbs | African Spices - African Herbs and Spices
Meta Description
Buy African Herbs and Spices Online. Seasoned Pioneers have a fantastic range of both African herbs and African spices from Peri-Peri to Tunisian five spice.
Meta Keywords
african herbs, african herbs and spices, african spices
H1
African Herbs and Spices
Text Recommendations
Please double the amount of text at the top of the page and include African Herbs and Spices, Africa Spices and African Herbs (on it's own) 1 time each.
Under the list of products please include another 200 words of text and include African Herbs and Spices, Africa Spices and African Herbs (on it's own) a further 2 times each.
Within this extra text it would be good to have links to some African recipes to give people inspiration together with links to a couple of the most relevant cuisine pages (obviously having the links text as the phrase the page is optimised for).
Also as mentioned in an above Worldwide Spices page we should use the product name as the links text through to each individual product.
We should also prompt people to call the friendly experts if they need any help or advice.
Keyphrases
Cajun Spice Mix
Cajun Spice Blend
Blackened Cajun Seasoning
Title Tag
Cajun Spice Mix | Cajun Spice Blend | Blackened Cajun Seasoning
Meta Description
Buy Blackened Cajun Seasoning Online. Cajun spice mix (also known as Cajun spice blend) is available to buy online at a great price.
Meta Keywords
cajun spice mix, cajun spice blend, blackened cajun seasoning
H1
Cajun Blackened Spice Mix
Text Recommendations
Normally when we optimise pages for individual products they become less competitive and it becomes more difficult to write 300+ words for an individual product. However if possible we should try to include 300 words of text on product pages.
Please include 50 words of text above the product and 50 words of text below the Add To Basket button. Within this text please try to include Cajun Spice Mix, Cajun Spice Blend and Blackened Cajun Seasoning once each. Within this text we should also explain that although we are using the term Cajun Spice Mix and Blend that this product is actually Blackened Cajun Seasoning but this is what most people will want if they are looking for Cajun Spice Mix. Within this explination please include a link through to the Cajun Spice Blend page.
If possible please also include a further 200 words of text under the products and include Cajun Spice Mix, Cajun Spice Blend and Blackened Cajun Seasoning another 2 times each.
Almost all of the Call To Action on this page should be focussed on prompting the visitor to buy the product, however there should also be an option to contact you within this text.
Keyphrases
Blackened Chicken
Cajun Chicken Recipe
Blackened Chicken Recipe
Title Tag
Cajun Chicken Recipe | Blackened Chicken Recipe
Meta Description
Cajun Chicken Recipe: Find out how to make Cajun blackened chicken online with the Seasoned Pioneers Cajun blackened chicken recipe by Anne Fenech.
Meta Keywords
blackened chicken, cajun chicken recipe, blackened chicken recipe, cajun chicken
H1
Cajun Blackened Chicken Recipe
Text Recommendations
On this page please include approx 100 words of text above the ingredients that talks about the Cajun Blackened Chicken and please include Cajun Chicken Recipe and Blackened Chicken Recipe once each in this text. Also rather than just having Ingredients as a heading please include the name of the recipe Cajun Blackened Chicken: Ingredients.
If possible please also extend on the Recipe Method more and try to extend this to 200 words of text including Blackened Chicken once on it's own and Cajun Chicken Recipe and Blackened Chicken Recipe a further 2 times each. A couple of these instances can be included in headings (such as Cajun Blackened Chicken Recipe Method:) and a couple within the recipe as it refers to it self. For example: In this version of the Blackened Chicken Recipe we use vegetable stock cubes but you could also use Chicken Stock.
More Pages
What is included above covers the optimisation of existing pages. Although not all of the pages are included we have given examples of different types of pages such as sub category, recipe and product pages.
What we also discovered, in the keyphrase analysis, is that there are certain phrases we wish to capture for which there aren't any existing pages so these will need to be created.
An example of this would be people searching for certain celebrity chef recipes – eg ‘Delia Smith curry recipes’ (remember Delia had nice things to say about seasonedpioneeres).
Also we can introduce a new set of categories based around meats rather than cuisines. Such as Chicken Seasonings.
The SEO instructions for such pages are listed below but this will be a secondary objective once the existing pages have been optimised.
Delia Smith Curry Page:
[www.seasonedpioneers.co.uk/delia-smith-easy-curry-recipe]
Keyphrases
Delia Smith Curry
Delia Smith Curry Recipe
Easy Curry Recipes
Title Tag
Delia Smith Curry Recipe | Easy Curry Recipes
Meta Description
Delia Smith Curry Recipe: Browse our Delia Smith easy curry recipes online. Free Delia Smith curry recipes at Seasoned Pioneers.
Meta Keywords
delia smith curry, delia smith curry, easy curry recipe
H1
Delia Smith Easy Curry Recipes
Text Recommendations
Please write a new page that includes some easy cook curry recipes by Delia Smith. When writing this text please include Delia Smith Curry Recipe and Easy Curry Recipe 3 times each. Please also include Delia Smith Curry 2 further times on it's own.
We should also create pages for other chefs and link through to their pages from this page using the phrases that their page is optimised for.
New Sub Category Pages
[www.seasonedpioneers.co.uk/chicken-seasoning]
Keyphrases
Chicken Seasoning
Seasoning For Chicken
Title
Chicken Seasoning | Seasoning For Chicken
Meta Description
Chicken seasoning collection from Seasoned Pioneers. Need seasoning for chicken, then visit the Seasoned Pioneers new Chicken Seasoning Collection.
Meta Keywords
chicken seasoning, seasoning for chicken
H1
Chicken Seasoning
Text Recommendations
Please write a new page that includes all of the different seasonings that can be used on Chicken. This can be split up into different sections. When writing this new text please include Chicken Seasoning and Seasoning For Chicken 3 times each within 300 words of text.
We should also create other pages for different types of meat including: Pork, Lamb, Fish etc... These pages should link to each other using the phrases that they are optimised for.
Please find all othe relevant posts here:-
Post 1: SEO exposed and Interview with Seasoned Pioneers
Post 2: SEO Process and Objectives
Post 3: Technical Analysis and Audit
Post 4: Keyphrase and Traffic Analysis
Post 5: SEO Blueprint report
Post 6: Implementation programme
Post 7: SEO Results
Here is a copy of the Keyphrase Analysis we have sent to Seasoned Pioneers.
Keyphrase Analysis
We have started this process by working through the homepage, category pages, sub category pages and given an example recipe and product page. Later on we will obviously work through the rest of the recipe and product pages.
On this report/spreadsheet you can see that we have performed a visitor analysis to see what phrases Seasoned Pioneers are already getting visits for. The main reason for this is to use this data to work on improving the optimisation for phrases that have already have listings and have good search volumes to capture more of these searches. For example: Seasoned Pioneers are at position 4 on Google when people search for Spices Online and they have had 203 visits over the last year for this phrase. However in the UK this phrases is searched for 1,900 times per month so there is a lot of scope here to get more visits for this phrase by improving the optimisation and getting this listing higher up the page on Google.
As well as an overall summary of the phrases we recommend for the different pages on the website (Keyphrase Summary tab on the spreadsheet) we have also included our individual page working analysis’ on other tabs in the spreadsheet to show how we came up with these phrases.
We have also had a few discussions with Matt and Seasoned Pioneers about other phrases that we could capture with additional pages. Here are a couple of examples we have discussed:
Celebrity Chef Pages: This can consist of a full library of celebrity chefs and each page can contain books, ingredients for recipes and if we can have permission some of the recipes...
Cuisine Sub Category Pages: These can be sub category pages to each type of cuisine. For example Cajun For Chicken, Cajun for Fish etc... categories under Cajun Cuisine.
Analysis Tools
Here are some of the tools we use to perform Keyphrase and traffic analysis:
Google Keyword Tool: This tools is used mainly for search volumes and keyword ideas.
Google AdWords: This tool is used for the traffic analysis so we can analyse the current visits, landing pages, bounce rates, landing pages etc...
Google: We use this to analyse the competition. Together with the number of competing pages we can also see how relevant the phrases are that we are researching and we can also look at the websites that are currently getting top positions.
For more information on using these tools, please visit our keyphrase analysis lesson.
Please find all othe relevant posts here:-
Post 1: SEO exposed and Interview with Seasoned Pioneers
Post 2: SEO Process and Objectives
Post 3: Technical Analysis and Audit
Post 4: Keyphrase and Traffic Analysis
Post 5: SEO Blueprint report
Post 6: Implementation programme
Post 7: SEO Results