If I asked you if there’s a difference between ‘www.mysite.com/products’ and ‘www.mysite.com/products/’ or indeed ‘www.mysite.com/hyphens_or_underlines_between_url’s’ and ‘www.mysite.com/hyphens-or-underlines-between-urls’ from a SEO perspective – you’d probably say ‘not much’ and you’d be quite right. The latter examples in both cases are what we might consider best practice and in some very competitive situations may make a slight difference to SEO – but its marginal.
So recently one of our clients was offered a SEO friendly update to his ecommerce site which, amongst other things, changed urls to have a trailing ‘/’ and also to replace underlines with hyphens. Knowing a little about SEO himself he suspected changing urls might change his ranking performance and bounced the question off us. ‘Jan is this a wise thing for us to do?’ He asked. ‘I thought changing urls, however slightly will impact my rankings?’
He’s right of course, it will (and has ) for others who decided to go for the ironically labelled SEO friendly upgrade.
So, dear reader, let me empahsise that if Google sees new urls you’re starting again from scratch building up the equity in that new page and your rankings – the old page equity is lost unless (you probably remember this) you do 301 redirects from the old to new url. Which, in this case, wasnt part of the SEO friendly upgrade.
You might ask how a major ecommerce vendor could foist a damaging upgrade on its customers who, incidentally in this case generates £4.5M per year from their website – and over half the sales are courtesy of Google natural rankings. I dont know the answer – I think its a bit like the banking disaster where such people as Sir Fred (knighted for services to banking) Goodwin sits in a ivory tower and has no conception of what havoc his underlings are creating. Its another example of the disconnect which exists between many ecommerce products and SEO.
I’ll give you a checklist a bit lower down so you can protect yourself from such practices, but here’s another example….
Recently I was invited to review a new ecommerce website. The company had a reasonable amount of success and wanted to create a new site with a new content managment system (CMS). In these cases I always do a thorough examination of the CMS to ensure its SEO compliant (Here’s a checklist for you so you know what to look for in a SEO COMPLIANT CMS).
Initially it all looked good, metadata was produced directly from product information and this metadata could then be tweaked, even SEO friendly urls were created directly for product information, so for example a product entered via the CMS such as ‘Blue widget model XYZ’ generated a url ‘www.yoursite.com/blue-widget-model-XYZ/, brilliant! But then, guess what? when you modified the product description a brand new url was generated! Exactly the same problem as mentioned above. How do these people get away with it?
It reminds me of a comment I heard at a SEO conference a couple of years back - ‘The more expensive a CMS and the larger the supplier it comes from the more likely it is to fuck up your SEO’.
I thought it an amusing quote at the time but unfortunately it reflects reality. So here’s a few reminders for you to ensure you protect yourself from such practices….
1. Dont change urls unless you really have to
2. If you do you must do 301 redirects from old to new pages to maintain your rankings
3. Choose your CMS with care – check it out thoroughly… here’s what you should be looking for…
THE PERFECT SEO COMPLIANT CONTENT MANAGEMENT SYSTEM
Selecting a Search Engine compliant CMS is essential to effective SEO. Specifically the following points would provide for an ideal environment:-
1. Urls are generated such that the names include target keyphrases, for example
www.yoursite.co.uk/blue-widgets
NOT –
http://www.yoursite.com/bvsn/bvcom/ep/home.do?tabId=3&BV_SessionID=EngineID =cccd
2. The CMS will allow for all metadata, on a page by page basis, to be completely editable, specifically the CMS will allow for the following metadata to be added to each page and edited:-
Title tag
Description tag
Keyword tag
H1 tag
Alt tag
NB. When on page metadata is edited the existing url name needs to be kept the same.
Separate fields in the CMS admin system should be presented to the user for each of the above tags such that it is as easy as possible for the user to enter appropriate metadata
3. On page textual content should be editable in a similar fashion to the above – ie a specific field should be presented to the user to prompt for on page textual content for each page. This text should be formatable in a similar fashion to a Word document. The user should be able to easily incorporate anchor text based links to other pages.
4. The CMS should allow for new pages to be added to the site easily. In these cases the user needs to ability to specify the url of the page and, as above, metadata and on page textual content needs to be prompted for and editable.
The CMS needs to be flexible enough to allow for different design/page layouts to be incorporated going forwards.
5. The CMS needs to allow for new navigation menus to be produced to enable reference to any new pages.
6. Ideally the metadata and page urls should be generated automatically when products/content is entered to save time. However in this case the metadata and new content need to be separately editable without it affecting the url. (In cases where it does 301 redirection needs to be automated to transfer equity from old page to new)
Some of us (but not all) catch a cold.
Caffeine is the code name Google has given its latest update. It started rolling out at the turn of the year and along with a major tweak around May 1st is seeming to cause a few traffic issues for some. Overall 5-15% reductions in traffic are reported by many – (but some are reporting improvements.)
This was not supposed to happen. Ostensibly this major upgrade was billed as a ‘behind the scenes’ upgrade a ‘under the hood’ improvement in indexing speed to help with the ever increasing volume of new pages Google has to find and index. However, the Google monster now has a life of its own and even with the most careful planning aberrations occur.
What can we do if we get infected?
If your site adheres to best practice SEO you probably needn’t worry too much, the standard advice used to be ‘ignore it, it will sort itself out over time’ just like dealing with a standard cold or manflu. I suggest a couple of pills below though which may ease the discomfort.
Many people are seeing less pages getting spidered and indexed, something which will lead directly to fewer, particularly ‘long tail’ phrases driving traffic. One thing you can do here to ensure you have a really effective sitemap in place via Webmaster Central. If you havent already, use our guidlines here to register your site with Google Webmaster Central (GWC), and take time to use the sitemap facility to set up a really effective xml sitemap then at least you have done all you can to conform. You can also through GWC monitor your indexing and through the diagnostics to identify any issues. That’s the easy thing to do but what follows requires a bit more effort.
We have noticed that customers whose sites are well structured dont seem to be suffering at all – by that we mean all the important pages being withing 2-3 clicks of the homepage and good anchor text based links in place within the site. In short if the site architecture conforms to best practice SEO chances are you’ll see less issues. This isnt always an easy thing to correct though, but if you can you should at least ensure important pages have html, keyword rich links to them directly from the homepage to feed through some page rank equity. Also creating some keyword rich links from inner pages to important target pages will help.
This is about all you can do, other than letting time take its course. In the interim another option would be to (dare I say it) do some pay per click to plug the gap.
Is Google’s new layout having an impact already?
We overviewed Googles new layout in detail in a previous post. The forums are awash with all kinds of opinion on this – many positive but also some negative in terms of the impact this will have on SE traffic.
Probably we wont know for a while yet what impact this will have on your traffic, however if you look at the options searchers now have for filtering results, see below for the full range of options in the left hand column…
They have options to see more images, video sites, shopping sites and so on. Its essentially a manually controlled ‘Google Universal’ where users have the option of filtering in the sort of content they want. So, another good reason why you should optimise the most important and common options…
Specifically for images you should:-
-Ensure you ‘alt’ tag all images with a keyword rich description
-Set up a image site map – Google Image Sitemaps
A previous post discussed video SEO in detail
For shopping sites ensure your products are included in Google Base
-Google Base – product submissions
Doing these simple things will almost certainly ensure you are maximising your visibility when people exercise the filter options they now have.
Is Pay Per Click Affected by this?
Some German folks did some research on this and produced the following ‘heat maps’ which seems to show that the top PPC positions are now getting more emphasis with a de-emphasis on the right hand column ads…..
Here’s the full article on this from the searchengine watch blog – Googles new layout and PPC
So, as ever, more turmoil and changes in the SEO business and more changes to make to our SEO course material.
The Manufacuring Advisory Service (MAS) is currently offering financial support to help with your web and online marketing projects.
Are you Elligible?
If you are based in the Northwest (Cumbria to Crewe – West coast to Pennines) have sales of less that £34m pa and manufacture then the answer is probably yes.
If you want to check give me a call or email (01928 788100 ; jan@janklin.com) and I will check for you. We are accredited associates of MAS.
What is the scale of the support?
The project runs over 3 years and is supported by the Northwest Development Agency (NWDA) and in any one year you can get a maximum of 10 funded days – typically this will mean a 40% grant for projects of this size or less. For example a £5k project would only cost you £3k.
What sort of work is covered?
An ecommerce or web development project and/or any online marketing work – Search Marketing (SEO, Pay per Click) and associated work – eg Link Building.
Please get in touch if you need more information – 01928 788100 ; jan@janklin.com
For as long as I can remember people have been telling me that YouTube is the no 2 search engine; for almost as long I used to say, so what? – people serious about buying stuff or researching what to buy use Google – people search at YouTube to be entertained.
For a long time I had a suspicion that this wasnt quite true but its only when your own behaviour changes that you really convince yourself. So ‘acer pruning’, ’sipp providers uk’, ‘exporting email addresses’ and ‘conservatory suppliers uk’ are all YouTube searches that have recently provided me with a richer experience than just searching at Google – even in the latter case where no results were found the sponsored results were useful.
So I think its now official – people search at YouTube for everything – to find suppliers, to look at products, to see how products work, to see how to repair or assemble products and so on. Some companies are now uploading literally hundreds of clips per day to drive traffic. Here’s an example of how one of our customers uses YouTube (www.heskins.com) – they provide industrial non slip tape and their videos show how to apply it….
You’ll see they are number one in the search list (out of 65) – I’ll explain Video SEO in more detail below.
Its also so easy to take video nowadays through the use of ‘Flip cameras’ and the ubiquitous IPhone and its lookalikes. Taking professional video is not an essential, or even the best option in many cases, with ‘amateur’ clips quite often having more credibility.
So, if we add clips to YouTube whats the best way to optimise them to ensure we get top visibility like Heskins? – Here’s a list of some Essential Video Optimisation Guidelines for you.
Of course YouTube is not the only show in town – there are other video upload sites, here’s a list of the top 10….
So it makes sense to submit to all of them, and there’s an inexpensive tool which allows you to do this to all of them at once, Tubemogul. In fact if you search at YouTube you’ll see how you can use this tool; here’s one useful clip Tubemogul in Action
So what we have been talking about so far is visibility when people search at YouTube, or at the other video upload sites. What’s also desireable to have our clips appear in the search results when people search at Google, for example…
So, courtesy of Google Universal Search we now have the possibility of getting visibility in this way too. In this case Google has decided to include clips from video hosting sites (YouTube and Dailymotion) – it may have just as easily decided to bring in clips from videos hosted at you own website or blog. Here’s some Optimisation Guidelines to help you with this.
Incidentally, you may find it easier to get visibility in this way through sites like dailymotion and the other non YouTube sites.
So, switch on that camera and start snapping and posting to increase your online visibility – video is only going to get more popular.
GUIDELINES FOR VIDEO SEO ON YOUR OWN SITE – OR BLOG
- dedicate a page to each video
- ensure there is lots of textual content around the video describing it and including important keyphrase repetitions ( as standard SEO). You could ideally use a keyphrase rich transcript of the video – this is also important for accessibility
-ensure the video url contains the target keyphrase
-ensure the video filename contains the target keyphrase
- where possible add metadata (via your video editing software) – title, description etc as standard SEO
- ensure the web page the video is on is also optimised – title, description etc as standard SEO ( ensure the words ‘video’, ‘clip’ etc are included in the keyphrase targets)
-In addition, ideally…..
-include a few anchor text rich links from your own webpages and external sites
-include a RSS facility
- use a sitemap – see Official Google Webmaster Central Blog: Introducing Video Sitemaps
There’s more detail here at the WebproWorld blog
GUIDELINE FOR MAXIMISING VISIBILITY AT YOUTUBE AND OTHER VIDEO UPLOAD SITES
-ensure your video is tagged with relevant keywords
-ensure it is in the most appropriate category
-overdub the video with your domain name (see Heskins example)
- ensure you include a clickable domain name back to your site
-ensure the title and description include your target keyphrases (you can use Youtube to see what the most popular phrases are in your category)
-Ideally get a couple of friends to ‘rate’ your video – ratings (good or bad – but ideally good!) have a strong impact on rankings
-YouTube is the most popular but Google video, Brightcove and Metacafe are also very popular. You could use Tubemogul to submit to all major video hosting platforms
As google continues to strive to stay ahead of the pack new features are offered to make our search experience more useful. What follows are some new features introduced recently which may become more prominent on the Google homepage depending on user acceptance….
Vertical Search Vs General Search
Believe it or not a long time ago there was a battle between the different types of web search. This was the battle between the vertical search engines and general search engines. The general search engines search the content on the web and return results to reflect what you search for. Vertical search engines provide structured search results depending on topics, genres, media types etc… These types of search engines were originally seen as one of the best ways to search the web. Rather than typing in a random phrase into a search engine you could search through categories or even specific search engines dedicated to one media type or topic. You may have seen this in the form of a directory.
Nowadays people search for vertical search engines using general search engines. Google knows this and that is why Google have now introduced an extra column on their search engine on the left hand side. This extra column allows you to define the types of results that you want to view. Google has included this for quite a while now; at the top left corner of the page. There have been multiple links here that allow you to search for your chosen phrase under different categories such as images, videos, maps etc.. so in effect Google have combined their general search engine and added new features to include vertical searches. So Google has brought peace to one sided battle.
Google Vertical Search
Although Google has been providing this service for a while now; it is now more advanced.
As you can see from the above image the links that are at the top of the page have now been included in this new left hand column. This column not only allows you to categorise your search results depending on what type of data you want to view but also allows you to dig deeper into the data. This is best explained with an example:
Image Search
A good example of this is when you search on images:
As you can see from the above image the left menu has changed to cover attributes that are more specific to images rather than normal search results. Attributes such as Size which allow you to select the approximate size that you would like, or type which allow you to search under attributes such as Face which only returns pictures of people.
Google Time Search
Google also allows you to view results depending on when they were added.
As you can see from the above image you can now search results by date. This can be extremely useful. An example of this new features use is if you are monitoring a story that has been developing over a long period of time. For example you could type in “Maddie Mccann” and filter the results to view the latest information.
New Google Views
Google now allows you to view results in different ways. In the past they were simply a list of results. Now there are new view such as Related Searches which again has been on Google for a while but was included at the bottom of search results. However a fabulous improvement on this is then Wonder Wheel This allow you to view the search results as a diagram and also allow you to search from one set of related searches to another showing the search engine listing on the right hand side:
From the above image you can see that related search results appear in diagram format; you can now work through this diagram to find the search you want:
Above you can see that I have clicked on the internet marketing link and the results on the right hand side have changed and there are new related searched for this phrase.
I admit that although this has a new design this is something that could be achieved in the past on Google but this is a nice new development of not just showing search results in a standard format.
Shopping Sites, Page Previews, Page Images…
Another new feature as well being able to view search results differently is the ability to view different results. This is a great feature for the end user because it allows them to search more efficiently.
A great example of this are the ‘fewer shopping sites’ and ‘more shopping sites’ identifiers. This is something that will be extremely useful to searchers.
The results for this are quite impressive. Here is an example of ‘fewer shopping sites’:
As you can see from these results, Google resurns the converse homepage together with wikipedia.
However when you click on ‘more shopping sites’ there is a drastic change in both the results and the way that the results are shown:
Here we can see that Google hasn’t only just included shopping sites but has also included prices and products that are included on the page.
How does this affect SEO? – we’ll see as user preferences develop whether any of these specific features deserve special attention. However, it does emphasise the necessity of ensuring visibility via images, Google Base for shopping, video and most of all that you target the correct keyphrases.
Posted by Jon Seymour, SEO Consultant – Jon@janklin.com
Here’s a current list of events scheduled for 2010. If you wish to attend or need more details please contact us – jan@janklin.com; 01928 788100:-
14th Jan – Liverpool – Internet Marketing for Export Success – UK Trade and Investment – 1/2 day Training Course
19th Jan – Cirencester – Internet for Export – UK Trade and Investment – 1 day Training Course
18th Feb – Manchester – Internet Marketing -Building a Successful Web Business – Chartered Institute of Marketing (CIM) /Manchester Business School – 90 min seminar
24th Feb – Aintree – Internet Marketing for Business Success – Business Plus Sefton – 1 hr seminar
9th March – Haydock – Internet Marketing for Export Success – UK Trade and Investment – 1/2 day Training Course
17th March – Warrington – Internet Marketing – Building a Successful Web Presence – Manchester Manufacturing Institute- 2 hr workshop
23rd March – Burnley – Online Marketing 2010 – Lancs Digital Development Unit – 90 min presentation
25th March – Warrington – SEO and Social Media – 1 day Open Training Course
20th April – Cirencester – Internet for Export – UK Trade and Investment – 1 day Training Course
21st April – Wrexham – Internet Marketing -Building a Successful Web Business – Chartered Institute of Marketing – 90 min seminar
11th May – Bath – Internet for Export – UK Trade and Investment – 1 day Training Course
26th May – Manchester – SEO and Social Media – 1 day Open Training Course
27th May – Burnley – Online Marketing 2010 – Lancs Digital Development Unit – 90 min presentation
7th June – Manchester – Online Marketing Masterclass – LEAD/Manchester manufacturing Institute – 2 hr workshop
9th June – Guildford – Online Marketing 2010 – Surrey Chamber of Commerce – 90 min presentation
10th June – Plymouth – Internet for Export – UK Trade and Investment – 1 day Training Course
22nd June – Manchester – SEO and Social Media – 1 day Open Training Course
24th June – Liverpool – Online Marketing 2010 – Simon Westgate Marketing/LEAD – 90 min presentation
22nd July – Sherborne – Internet for Export – UK Trade and Investment – 1 day Training Course
22nd September – Manchester – Online Marketing 2010 – Institute of Directors (IOD) – 90 min presentation
23rd September – Liverpool -SEO and Social Media – 1 day Open Training Course
12th October – Stoke-on-Trent – Internet Marketing -Building a Successful Web Business – Chartered Institute of Marketing (CIM) /N Staffs Poly – 90 min seminar
14th December – Chester – SEO and Social Media – 1 day Open Training Course
So, if you are building a new website what are the key considerations for making it a business success? Here’s a checklist for you which covers on page and design issues as well as SEO and online marketing issues…
1. A sharp cutting edge design that reflects your brand in its best possible light
2. Effective navigation and usability so people can find their way around easily and maximise the chances of buying or enquiring of your services – this would include an on site search facility and sitemap as well as effective (and consistent) navigation on each page.
3. A phone number and other contact details at the top of every page In addition other relevant ‘calls to action’ in relevant places to maximise contact.
4. Good comprehensive content to satisfy the information requirements of all types of visitors – buyers, browsers, information seekers.
5. A email collection facility for on going contact ( in exchange for a monthly newsletter for example) – most people who visit your site wont come back unless you remind them
6. A good content management system (CMS) that allows you to change, add , update text and graphics easily – and also the navigation if necessary
7. A CMS which is search engine compliant – ie allows you to change all metadata -(title, description, keyword, H1, alt tags) uniquely for each page – and generates keyword rich urls
8. Good ecommere functionality (if you need it) which interfaces with relevant payment gateways seamlessly. In addition it should allow you to upload your product database to Google Base automatically so you get visibility in the ’shopping results’
9. An integrated Blog (if you need one – and most of us do) which is design compatible with your website and contains multiple ways of communicating with your audience – RSS, email, social bookmarking.
10. An integrated Blog which automatically feeds Twitter and FaceBook as you Blog (and other social media entities as well if you wish)
11. Registration with Google Webmaster Central (to set up the geographic target, sitemapping, analytics and other necessary settings)
12. Solid hosting with guaranteed uptime and regular backups.
13 You will have ‘Google equity’ in your existing site – make sure you transfer it to the new site through appropriate 301 redirection.
14. And finally, work with a company who can deliver all this for you and provide the necessary training, advice and support www.clouddigital.co.uk is one (I declare an interest here as I’m a shareholer of this company) but there will be many other companies who can do this for you also.
(PS if you are a manufacturing company in the Northwest there are grants to help you with this – call for more info 01928 788100)
Last time we discussed the merits of setting up a blog and using it as the bridge into Social Media Marketing – including Facebook. This time I’d like to talk more about specifically what you can do on Facebook for business development purposes.
The first thing is it cant be ignored – more man hours are spent on facebook than Google and its a close second in terms of visitors….
…and still growing faster.
So, here are the specifics you should give consideration to….
1. Set up a business page
2. Advertise directly
3. Set up a personal page
4. Engage in discussion groups and networks
1. SETTING UP A BUSINESS PAGE
…is straightforward
Just make sure you are logged in before you do this. Also of course you’ll want to develop a fan base and be found by people carrying out searches. (‘Fans’ in Facebook are like links in SEO – they determine your ranking), so build a compelling page with videos, events, photos and so on, here’s a good one….
To develop your fan base you should:-
1. Create a compelling page – content is key just like most other web marketing methods
2. Email your contact database and ask them to register as a fan
3. Put a reference on your email signature
4. Make reference from you website and/or blog
Then build and publish your page and become a ‘fan’. Remember though good value added content is key and integrating your blogs is a good way to keep it fresh.
2. ADVERTISE DIRECTLY
You can target by age, gender, keywords and much more….
Again, you need to be logged in to advertise, then you can promote your website, your products, your events and specifically target groups you are interested in.
You can do this on a ‘pay per click’ basis or by ‘impressions’ (number of times you ad gets displayed) basis. We prefer PPC because the click through rates are quite low. You set daily budgets very similar to Google Adwords activity.
So, once you are here its just a matter of…
1. Creating you ad
2. Targeting your audience
3. Setting your budget
and, very importantly…
4. Monitor what happens through the analytics which are very comprehensive
3. SET UP A PERSONAL PAGE
What you can do here is use this as a way of connecting to friends, associates, old classmates etc – its really not meant for business….
However, here’s an example of one of our customers who was found through Facebook by an old colleague and subsequently they did business together…
So, it may be worth doing but strictly its shouldnt be used as a blatant promotional channel.
4. ENGAGE IN DISCUSSION GROUPS AND NETWORKS
It this point its becoming necessary to think through your return on time because you can – and people do – spend hours a day participating in online communities. You can set up discussion groups, participate in them and leave links for people to contact you ….
but, whereas setting up a business page is a must and even advertising is well worth consideration this sort of participation is more difficult to measure a return on.
So, the message is get involved in this increasingly important channel – do the obvious things first then consider to more time consuming activities – but dont do nothing.
Next time we’ll look at Twitter and how it can be used for business promotion.
Many people ask us whats the best way to get into social media marketing – What shall I do first? Is Twitter relevant to us? How can I do it?… and so on. Of course there are many answers and roads to travel depending on the type of business and where you are now with your internet presence.
However – there is one approach which works well for most companies, and provides a bridge to enable you to evolve into Social Media and at the same time act as a hub and focus for your other online marketing activities.
It involves building a blog. I’m a much bigger fan nowadays of blogs and I really do see them as the epicentre of all your web marketing – even more so than your website. Your website is still essential as the ultimate destination for visitors and a means to convert them to buyers or enquiries, but the blog can be the driving force.
What will your Blog do?
Below there’s a summary of the way you can use your blog to drive your social media and other web marketing activities. To set one up is easy – as we’ve discussed before using wordpress or typepad and integrating the blog within your domain is a straightforward process. (See previous post on this.)
Here’s one of my favourite blogs and notice all the ways youve got of ongoing communication with visitors – you can sign up by email, you can subscribe via RSS, you can socially bookmark, it links both ways to facebook and Twitter….
The bigger issue most people have is deciding what to blog about – but actually there’s no shortage if you consider the volume of information your company publishes:-
-new product information
-industry specific information – new legislation, new trends
-lessons and ‘how to do’s’
-’hints and tips’
-case studies
-press releases
…and so on. In fact everytime your produce any communication content consider your blog a receptacle for it – even your video footage.
Here’s a diagrammatic representation of your Blog at the centre of your web marketing…..
The crucial thing of course is to make sure there’s some value added content there – so a ‘good’ blog is really what we should be talking about. You can include all the other stuff but make sure (as we do on this blog) you are giving some valuable information away like lessons and ‘how to do’ guides. This will ensure people link to you (which of course helps with SEO) and sign up to receive info from you automatically – as illustrated on Seth’s blog above.
Your Blog and SEO
You will capture the ‘long tail’ as you blog – further, as we discussed above, you’ll develop backlinks naturally.
Your Blog and Email Marketing
As we do, send a regular newsletter to people with links back to the blog where the detailed relevent content is stored
Your Blog and Social Bookmarking
Give people the opportunity of bookmarking your site to increase your visibility and backlinks – also you might proactively bookmark your own posts in the major sites (Digg, delicious etc) – there’s a full list of around 125 of them here.
Your Blog and your PR
Any press releases you send out can be stored on your blog and linked to via emails and social bookmarking sites. Again this will help increase the value of your blog and the SEO
Your Blog and Social Media
The two everone’s concerned about are Twitter and Facebook. If you dont have time to frequent these phenomena then do as we do and link your blog directly to them. What happens when I blog is that it gets fed directly into Twitter and then to Facebook – saves loads of time.
Your Blog and your Videos
Upload your videos to your blog for greater impact and also to help visibility via search engines – courtesy of Google Universal Search these should show up in search engine results – post them on YouTube too
So, the key message is integrate your blog with your website then use it as the springboard to evolve your online marketing and engage social media. Over time this will increase your visibility via search engines as well as all the important social media sites.
Jan Klin & Associates, Charnwood, Hollow Lane, Kingsley, Cheshire, WA6 8EF Tel. 01928 788100
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