In addition to the ‘title’ tag we optimised last time, there are a few other important tags which need our attention.
What follows is instruction on how to structure the rest of the tags for your homepage – although these same instructions will be applied to the rest of our website as we move forwards.
So, [...]
Archive for July, 2009
Lesson Six – Optimising other Metatags
By Jan Klin Mon 20 Jul 2009Archive for July, 2009
A Useful SEO Tool – Spider Simulator
By Jan Klin Mon 20 Jul 2009Here’s a tool which will allow you to see any web page as a search engine spider (bot) will see it. So, its useful to see if your metatags are getting picked up properly and also how much of your on-page content the spider can see.
Go to www.se-spider.com
Its a French tool so the first thing [...]
Archive for July, 2009
Lesson Five – Homepage Title Tag
By Jan Klin Sat 18 Jul 2009Hopefully you have now got some keyphrase rich copy produced for your homepage.
Good SEO is about aligning the keyphrases people search for to both your on-page copy and the associated metadata. (Metadata being the behind-the-scenes code the search engines see, but human viewers typically dont).
The most important piece of metadata as far as search engines [...]
Archive for July, 2009
Lesson Four – Homepage Optimisation – 1
By Jan Klin Fri 17 Jul 2009We’re now ready to start the optimisation process. We’ll start with your homepage.
Of course its necessary to optimise all pages you want rankings for and we’ll come to that later. The homepage is a bit of a special case though, for two reasons – one, it should reflect the more general nature of your [...]
Archive for July, 2009
Google Webmaster Central – Setting Up An Account
By Jan Klin Fri 17 Jul 2009
In a previous lesson we have shown you how to set up a Google account.
One of the main factors of ongoing SEO is to track the progress of your website. This needs to be set up from day one. Here is a step by step guide to setting up a Google account for your [...]
Archive for July, 2009
Online Marketing 2010
By Jan Klin Fri 3 Jul 2009If you would like to run this seminar for yourselves or your clients – or would like to attend a forthcoming event please get in touch:
tel: 01928 788100
email:jan@janklin.com
Online Marketing 2010
From Social Media Marketing to SEO
Online marketing continues to grow in importance and diversity – new ranking factors from Google, new [...]
Archive for July, 2009
Maximising Sales Through High Search Engine Visibility – Search Engine Optimisation (SEO) Training 2010
By Jan Klin Fri 3 Jul 2009Our Search Engine Optimisation training (SEO training) is now updated to include the new factors to consider for 2010 – including site speed, personalisation, real time search and integration with Social Media
Courses are available to be delivered on your own premises and are offered nationally at various venues.
Here’s an overview of the SEO course:-
This course [...]