So by now you should have a completely optimised homepage, and, if you followed the last lesson, a target list of links to build in the future to help improve your ranking. In this lesson we’ll learn how to otimise … Continue reading →
This is the spreadsheet I want you to set up which will contain all the target sites you want links from. They will be many categories in this eventually – directories, blogs, social bookmarking sites etc – but at the … Continue reading →
Yahoo Site Explorer has now been removed. We recommend using Open Site Explorer for this process Why Yahoo? I hear you say. Simply because Yahoo gives reasonably accurate information about this. You can use Google through your webmaster central login … Continue reading →
There are two broad categories of factors Google (and other engines) are looking at when ranking a site. One category – ‘on-page factors’ is what we have focused on already (changing text, metadata etc). The other category is ‘off page … Continue reading →