So by now you should have a completely optimised homepage, and, if you followed the last lesson, a target list of links to build in the future to help improve your ranking.
In this lesson we’ll learn how to otimise our inner pages.
Using your whole site to capture many keyphrases
Good optimisation means that your whole site [...]
Archive for August, 2009
Lesson Eight – Optimising Inner Pages – Keyphrases 2
By Jan Klin Mon 31 Aug 2009Archive for August, 2009
Building your Link Target spreadsheet
By Jan Klin Mon 31 Aug 2009This is the spreadsheet I want you to set up which will contain all the target sites you want links from.
They will be many categories in this eventually – directories, blogs, social bookmarking sites etc – but at the moment I suggest you focus on the categories listed below.
There will be more information in [...]
Archive for August, 2009
Using Yahoo Site Explorer to discover backlinks
By Jan Klin Sun 30 Aug 2009Why Yahoo? I hear you say. Simply because Yahoo gives reasonably accurate information about this. You can use Google through your webmaster central login to find your own of course – but Yahoo will help you see your competitors links also.
Here’s the url https://siteexplorer.search.yahoo.com/ – just type in the web address you are interested in [...]
Archive for August, 2009
Lesson Seven – Link Building -1
By Jan Klin Tue 25 Aug 2009There are two broad categories of factors Google (and other engines) are looking at when ranking a site. One category – ‘on-page factors’ is what we have focused on already (changing text, metadata etc). The other category is ‘off page factors’ and this is mainly to do with links coming into your site from external [...]