SEO tips for hosted video

Jan Klin Blog

Posted by Jan Klin on Mon, May 03, 2010

GUIDELINES FOR VIDEO SEO ON YOUR OWN SITE – OR BLOG

dedicate a page to each video
ensure there is lots of textual content around the video describing it and including important keyphrase repetitions ( as standard SEO). You could ideally use a keyphrase rich transcript of the video – this is also important for accessibility
ensure the video url contains the target keyphrase
ensure the video filename contains the target keyphrase
where possible add metadata (via your video editing software) – title, description etc as standard SEO
ensure the web page the video is on is also optimised – title, description etc as standard SEO ( ensure the words ‘video’, ‘clip’ etc are included in the keyphrase targets)
In addition, ideally…..
include a few anchor text rich links from your own webpages and external sites
include a RSS facility
use a sitemap – see Official Google Webmaster Central Blog: Introducing Video Sitemaps

Jan Klin Blog