QUESTION:
My rankings have gone haywire, I use to get top ranking on phrases like ‘sales recruitment’ and ‘specialist sales personnel’ and now I’m nowhere to be found.
My web designer says its something to do with Jagger (I know its nothing to do with Mick, here’s been nowhere near the site!). I jest, I know this [...]

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So, I’ve shown you how to generate the best keyphrases, how to identify spidering issues, how to structure your metadata and how to write visible keyphrase rich copy -is that it? Will that get me top rankings?
Quite often, but it depends on how competitive your online competitors are. If they do all the things you [...]

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QUESTION:I need to get my site optimsed quickly – so I cant really wait for each of your lesson posts. Do you offer courses or workshops for this?Andrea Diggle, SmallWorld Touring Holidays, Skipton
ANSWER:Yes, there are one day courses ( please call me on 01928 788100) and also a new range of workshops running from January [...]

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We’re going to finalise our discussion on optimising ‘on page’ factors this month. If you implement this lesson, along with the previous lessons, you should start getting really good rankings.
Next month we’ll discuss ‘off page’ factors to add icing to the cake and get you above all your competitors.
You will remember that last month we [...]

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A DIY APPROACH TO TOP SEARCH ENGINE RANKINGS
Nothing exists …..until it is communicated ….. David Ogilvy
How effectively is your web site communicated?
Businesses have their sales multiplied by getting top rankings on Google.
Here is your opportunity to join them.
There’s no reason to pay expensive consultants to do it for you, the process for you to [...]

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Previously we have discussed the importance of finding good keyphrases for attracting potential buyers to your site. Having found them the question is what do we do with them.
Many of you will know the importance of building good content around these phrases and this is something we will discuss in detail later. In addition there [...]

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QUESTION:I have been doing the keyword analysis along the lines of the last lesson and have found some really good keyphrases which I’m sure will help my business. One thing occurred to me whilst I was doing this. We have assumed that if a web page out there includes our keyphrase – for example ‘marine [...]

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QUESTION:I suspect I know the answer to this, but here goes anyway.I have been optimising now for around six months and have achieved some impressive results. I’m always in the top 5 on all major engines for the most effectice keyphrases. However, for some keyphrases there is always a competitor (the same guy who will [...]

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More on keywords now folks.We’ve discussed this before in Lesson 3 but its such an important factor in bringing you the right traffic ( and hence more business ) that I’m going to outline a more scientific approach to getting the right keywords. Remember, the objective here is to get you high rankings in the [...]

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Question:
With Google AdWords I am towards the top of the list first thing in the morning then I disappear even though I’ve still got credit in my account. Why does this happen? Also, even if I bid the top bid price I’m still sometimes low down the list with Google although not with Overture. Can [...]

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Were taking a break from the Search Engine Optimisation process this month and, by popular demand, we’re taking a look at how to make ‘pay per click’ advertising a success.
PPC is becoming huge for small to medium businesses. We should remember that its only over the last two years that it been a useable method [...]

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Question:I was told that the hosting company I use to host my site can have an affect on my search engine rankings and performace, is this true?J Todd, Reflex Systems Ltd, Cannock, Staffs
Answer:
There are a few points to mention here. The first one, as reported previously in the question about attracting traffic from different countries, [...]

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