Different types of internet marketing methods can all yield great results used separately, but use them together and optimise the way they interrelate and the sum is much greater than the individual parts.
Lets look at how and why using a combination of Pay Per Click (PPC), Search engine optimisation (SEO), Email marketing and website landing [...]

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Firstly, those of you who decided to swap a link with me recently thanks very much. I thought I’d let you know how successful its been and remind you how quality linking really works.
We are promoting local services in Manchester, Chester and Liverpool so wanted to gain some visibility by being top for appropriate [...]

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Let’s get straight into an example to show you what I mean….

You can see here that our customer, www.Plumbnation.co.uk , takes the top spot and their snippet has the shopping bag icon next to it indicating this result has been drawn from Google Base.
(Incidentally, Plumbnation will be the largest low cost, heating and plumbing ecommerce [...]

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Search Engine Optimisation (SEO)Use SEO Science and Make Money for Your Company
The ‘black art’ days of SEO are now a thing of the past. It’s now a recognised marketing science with the power to deliver real business benefits.
We offer a tried and trusted, credible, money-making subscription service to make it easier for you to [...]

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Hi Folks
I will create a link for you from my site (from a Page Rank 4 page) complete with relevant anchor text for your most important keyphrase.
I’ll also make it ‘contextually relevant’ for you.
Those of you who know the power of this type of link building should be answering the question above with a yes, [...]

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I think its well known that we offer a range of Search Engine Optimisation services throughout the UK. In addition, because of our geographic location, we offer an extended range for companies in Liverpool, Manchester and Chester.
What do we offer:-
In addition to our normal SEO services and associated consultancy we offer training courses throughout the [...]

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Interview Between Lynn Fotheringham, Director of Iobuild (www.iobuild.co.uk) and Jan Klin
How would you describe your company and its mission?
Small with a big website! Everyone who contacts us presumes that we are a large national company. I don’t think we are misleading them, I think because we have good rankings they assume we must be big.
Our [...]

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With the help of my company and several others www.plumbnation.co.uk is now live!
Plumbnation will eventually offer over 30,000 products making it the largest heating and plumbing supplies company in the UK.
The site sells every thing from major brand products – like Worcester Boilers – to the smallest pipe and fittings for DIY enthusiasts.
The site will [...]

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‘Google Universal Search’ is something I’ve mentioned before, but I’m now convinced it will have a dramatic effect on the way Search Marketers go about their business.
It also means those of you who exploit it stand to gain substantial advantages over your online competitors.
Look at the following search:-

What you see here is one company dominating [...]

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QUESTION: How important are the keyword and description tags for SEO ranking? Someone recently told me thay have no value
Imogen Davies, FreshFields Packaging, Carlisle
ANSWER: The keyword tag is relatively unimportant, however it should be completed as some minor search engines still appear to use it. There’s some evidence that the search engine spiders look for [...]

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Interview between Lisa Walker, Marketing Manager of Blue Chip Technology and Jan Klin
How would you describe your company and its mission?
Based just south of Chester, Blue Chip Technology designs and manufactures a range of embedded boards and industrial grade, rugardised computer systems. Our single board computers bring the functionality of a complete computer to [...]

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A question we get asked a lot (and a problem we come across even more) is whether by changing your website you are likely to affect your search engine rankings.
Well, it depends. Its very easy to preserve your rankings by doing the rights things, its also very easy to screw them up by doing, sometimes [...]

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