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Category Archives: Links to all SEO lessons
Lesson 12 – International SEO
International SEO has become a lot easier since Google Webmaster Central hit the streets. Specifically, and regardless of where the site is hosted, we can direct relevant country specific traffic to the relevant part of our website. More on this … Continue reading
Lesson 11 – Local Search
Local Search is important – some recent research from Yahoo indicated that over 40% of all searches are for local services – ‘dentist kent’, ‘solicitor northwest’, ‘manchester air conditioning’ etc, etc. One point to be aware of in this is … Continue reading
Lesson 10 – Link Building 2
We’ve discussed the importance of ‘link building’, or off page SEO, previoulsy and in this post I’m going to give you the definitive list of approaches to finding as many link targets as you need. Remember, the on-page SEO will … Continue reading
Lesson 9 – Checking and monitoring your Positions plus Google analytics
An essential part of any online marketing activity is to monitor your progress and be prepared to change things to improve. In order to monitor your SEO improvements and performance you need a couple of important tools:- 1. An analytics … Continue reading
Lesson Eight – Optimising Inner Pages – Keyphrases 2
So by now you should have a completely optimised homepage, and, if you followed the last lesson, a target list of links to build in the future to help improve your ranking. In this lesson we’ll learn how to otimise … Continue reading
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Lesson Seven – Link Building -1
There are two broad categories of factors Google (and other engines) are looking at when ranking a site. One category – ‘on-page factors’ is what we have focused on already (changing text, metadata etc). The other category is ‘off page … Continue reading
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Lesson Six – Optimising other Metatags
In addition to the ‘title’ tag we optimised last time, there are a few other important tags which need our attention. What follows is instruction on how to structure the rest of the tags for your homepage – although these … Continue reading
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Lesson Five – Homepage Title Tag
Hopefully you have now got some keyphrase rich copy produced for your homepage. Good SEO is about aligning the keyphrases people search for to both your on-page copy and the associated metadata. (Metadata being the behind-the-scenes code the search engines … Continue reading
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Lesson Four – Homepage Optimisation – 1
We’re now ready to start the optimisation process. We’ll start with your homepage. Of course its necessary to optimise all pages you want rankings for and we’ll come to that later. The homepage is a bit of a special case … Continue reading
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Lesson Three – Keyphrase Analysis 1
The first point to accept here is that this part of the process needs to be kept separate from other parts. Don’t be concerned at this stage where these keyphrases will go on your website – we’ll address this … Continue reading
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