So by now you should have a completely optimised homepage, and, if you followed the last lesson, a target list of links to build in the future to help improve your ranking.
In this lesson we’ll learn how to otimise our inner pages.
Using your whole site to capture many keyphrases
Good optimisation means that your whole site [...]
Archive for 'New Lessons' Category
Lesson Eight – Optimising Inner Pages – Keyphrases 2
By Jan Klin Mon 31 Aug 2009Archive for 'New Lessons' Category
Lesson Seven – Link Building -1
By Jan Klin Tue 25 Aug 2009There are two broad categories of factors Google (and other engines) are looking at when ranking a site. One category – ‘on-page factors’ is what we have focused on already (changing text, metadata etc). The other category is ‘off page factors’ and this is mainly to do with links coming into your site from external [...]
Archive for 'New Lessons' Category
Lesson Six – Optimising other Metatags
By Jan Klin Mon 20 Jul 2009In addition to the ‘title’ tag we optimised last time, there are a few other important tags which need our attention.
What follows is instruction on how to structure the rest of the tags for your homepage – although these same instructions will be applied to the rest of our website as we move forwards.
So, [...]