• linked in
  • twitter
  • facebook

Charnwood, Hollow Lane,
Kingsley, Cheshire WA6 8EF

Tel +44 (0)1928 788 100

jan@janklin.com

The institute IDM Fellow

Category Archives: Online Marketing

Is Google+ Important for your Business

If you are interested in generating enquiries via online marketing the answer is yes, Google + is important to your business. Google + hasn’t been around for long but already has over 90,000,000 users. Its doubled from 45,000,000 over the … Continue reading

Posted in Online Marketing, SEO News | Comments Off

If You Like Wine and You Like Travel – Why not combine them both?

Here’s where you can get the details – Wine Tours, Wine Travel Guides. (or just Google search for ‘private wine tours’) We have discussed the virtues of blogging and social media in the context of online marketing before. This site … Continue reading

Posted in Online Marketing | Leave a comment

Video Search Engine Optimisation Guidelines

So, YouTube is now the number 2 search engine with an estimated 30% or all searches in the US taking place there. Here in the UK internet users watch an average of 117.7 videos per month (that’s 161 million hours … Continue reading

Posted in Online Marketing | Leave a comment

Your Very Own Integrated BLOG and Social Bookmarking Service

WHAT OUR SERVICE INCLUDES We will build you a blog integrated within your domain and in addition we’ll ensure your articles and blog posts are included in all the major social bookmarking sites and blog directories. WHAT ARE THE ADVANTAGES? … Continue reading

Posted in Online Marketing | Leave a comment

Blogging, SEO, links and Social Bookmarking – Too good to be true?

What I hope to do in the post is provide you with a practical self contained strategy which will have a large impact on your website traffic and visitors. Each of the items discussed here – blogs, links, social bookmarking … Continue reading

Posted in Online Marketing | 1 Comment

Are you optimised for Google’s second page?

Its a well known statistic that around 90% of clicks happen at the first page of Google (more for some keywords) and that around 3%-4% happen on page 2. What that means is that by moving from page 2 to … Continue reading

Posted in Online Marketing | Leave a comment

Optimising for Images and Photos – Image SEO

Why bother optimising your images and photos? There are two good reasons – one is that ‘image search’ is growing rapidly (see the Hitwise graph below) and on Google is now the number one vertical search option second only to … Continue reading

Posted in Online Marketing | Leave a comment

A hot new tactic for SEO?

‘PR Sculpting’ is the tactic, and it involves using the ‘nofollow’ tag to hoard your link juice into specific pages and thereby increasing the rankings for that page. How it worksAs most of you know the Google ‘Page Rank’ of … Continue reading

Posted in Online Marketing | Leave a comment

A Website that does the business

Here’s an example of a recent web project that delivered an extraordinary return on investment. Again the return was down to the power of Google Base. You can see the search example below for ‘ricoh copiers’ (click to enlarge the … Continue reading

Posted in Online Marketing | 1 Comment

Thanks Google! – a great new solution to an old problem

Ive discussed the issues of SEO and hosting before – in a nutshell where your site is hosted could have an impact on your search engine rankings. In particular if you have a .com (or .net, .biz etc) google will … Continue reading

Posted in Online Marketing | Leave a comment