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Charnwood - Hollow Lane - KINGSLEY - Cheshire WA6 8EF - 01928 788100 - jan@janklin.com

  

    Compose.Online. Marketing.
    Prices from £55 per mth

    Compose. Online.

    Search Engine Optimised Website
    Make sure you are effectively marketing yourself online with search engine optimisation, pay per click, link building and social marketing.
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    Compose. Content.
    Prices from £95 per mth

    Compose. Content.

    Complete Website Solution with Content Management - Take Control
    Keep your website fresh and informative by taking control of the content yourself...
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    Compose. Commerce.
    Prices from £293 per mth

    Compose. Commerce.

    E-Commerce Solutions
    Open 24/7
    With online sales predicted to increase to £20 billion in the UK by 7.5% of all UK's retail sales moving online by...
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    Compose. Mailshot.
    Prices from £41 per mth

    Compose. Mailshot.

    E-marketing software
    No more snail mail
    Bulk email marketing is the most cost effective method of reaching and communicating with your current and potential customers.
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    Compose. Bespoke.

    Compose. Bespoke.

    E-solutions created around your needs
    Your business requirements are highly individual. So are our bespoke solutions. Far from giving you...
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Archive for 'Online Marketing' Category

If You Like Wine and You Like Travel – Why not combine them both?
By Jan Klin Thu 26 Feb 2009

Here’s where you can get the details – Wine Tours, Wine Travel Guides.
(or just Google search for ‘private wine tours’)
We have discussed the virtues of blogging and social media in the context of online marketing before. This site is a great example of how to do it successfully.
An early adopter of Twitter, Blogging and Social [...]

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Archive for 'Online Marketing' Category

Video Search Engine Optimisation Guidelines
By Jan Klin Thu 26 Feb 2009

So, YouTube is now the number 2 search engine with an estimated 30% or all searches in the US taking place there.
Here in the UK internet users watch an average of 117.7 videos per month (that’s 161 million hours of video content per month! – according to ComScore – Video Metrix – Sept [...]

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Archive for 'Online Marketing' Category

Your Very Own Integrated BLOG and Social Bookmarking Service
By Jan Klin Wed 27 Aug 2008

WHAT OUR SERVICE INCLUDES
We will build you a blog integrated within your domain and in addition we’ll ensure your articles and blog posts are included in all the major social bookmarking sites and blog directories.

WHAT ARE THE ADVANTAGES?
In short, its a great way to increase your web site traffic AND improve your search engine rankings [...]

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Archive for 'Online Marketing' Category

Blogging, SEO, links and Social Bookmarking – Too good to be true?
By Jan Klin Mon 25 Aug 2008

What I hope to do in the post is provide you with a practical self contained strategy which will have a large impact on your website traffic and visitors.
Each of the items discussed here – blogs, links, social bookmarking – are very important items in themselves for increasing your website traffic, but used together in [...]

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Archive for 'Online Marketing' Category

Are you optimised for Google’s second page?
By Jan Klin Mon 23 Jun 2008

Its a well known statistic that around 90% of clicks happen at the first page of Google (more for some keywords) and that around 3%-4% happen on page 2.
What that means is that by moving from page 2 to page 1, in broad terms, you will increase your visits twenty fold! – and in some [...]

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Archive for 'Online Marketing' Category

Google Base SEO – A free tool for you
By Jan Klin Thu 19 Jun 2008

The virtues of successfully optimising for google base are well known to you. (Here’s a couple of striking examples Plumbnation and Copiersforsale).
One of the keys to ensuring you are optimised and stand a good chance of grabbing the top positions is firstly that you need a XML feed which you can resubmit regularly (lets say [...]

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Archive for 'Online Marketing' Category

Optimising for Images and Photos – Image SEO
By Jan Klin Thu 19 Jun 2008

Why bother optimising your images and photos? There are two good reasons – one is that ‘image search’ is growing rapidly (see the Hitwise graph below) and on Google is now the number one vertical search option second only to Google’s main search.

The other is that with Google Universal Search images will quite often [...]

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Archive for 'Online Marketing' Category

A hot new tactic for SEO?
By Jan Klin Mon 12 May 2008

‘PR Sculpting’ is the tactic, and it involves using the ‘nofollow’ tag to hoard your link juice into specific pages and thereby increasing the rankings for that page.
How it worksAs most of you know the Google ‘Page Rank’ of a specific page is a major factor leading to the high rankings of a specific phrase [...]

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Archive for 'Online Marketing' Category

A Website that does the business
By Jan Klin Mon 12 May 2008

Here’s an example of a recent web project that delivered an extraordinary return on investment.
Again the return was down to the power of Google Base. You can see the search example below for ‘ricoh copiers’ (click to enlarge the image) and the little shopping bag icon indicating the snippet has come from G Base.

This ‘top [...]

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Archive for 'Online Marketing' Category

Thanks Google! – a great new solution to an old problem
By Jan Klin Fri 9 May 2008

Ive discussed the issues of SEO and hosting before – in a nutshell where your site is hosted could have an impact on your search engine rankings. In particular if you have a .com (or .net, .biz etc) google will use your hosting location to determine where to give you rankings (eg – a [...]

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Archive for 'Online Marketing' Category

Help needed – but theres’ something in it for you…
By Jan Klin Wed 7 May 2008

We have several customers who need specific help with their rankings on specific keywords. How can you help?
You are aware of the importance of quality links, in particular quality nowadays means links from sites which are authoritative themselves (lets say as measured by Google Page Rank of 3 and above); have some contextual relevance; and [...]

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Archive for 'Online Marketing' Category

A Hot New Tactic for Pay per Click?
By Jan Klin Sat 15 Mar 2008

So, last week I was running a course in the Lake District for hoteliers. It was one of those courses where I meet the same people several times over a few weeks. Each week I tell them about something, they go away and do it, then come back and report their success, or otherwise.
The topic [...]

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Jan Klin & Associates, Charnwood, Hollow Lane, Kingsley, Cheshire, WA6 8EF Tel. 01928 788100

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