If I asked you if there’s a difference between ‘www.mysite.com/products’ and ‘www.mysite.com/products/’ or indeed ‘www.mysite.com/hyphens_or_underlines_between_url’s’ and ‘www.mysite.com/hyphens-or-underlines-between-urls’ from a SEO perspective – you’d probably say ‘not much’ and you’d be quite right. The latter examples in both cases are what we might consider best practice and in some very competitive situations may make a slight [...]

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Selecting a Search Engine compliant CMS is essential to effective SEO. Specifically the following points would provide for an ideal environment:-
1. Urls are generated such that the names include target keyphrases, for example
www.yoursite.co.uk/blue-widgets
NOT –
http://www.yoursite.com/bvsn/bvcom/ep/home.do?tabId=3&BV_SessionID=EngineID =cccd
2. The CMS will allow for all metadata, on a page by page basis, to be completely editable, specifically the CMS will allow [...]

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Some of us (but not all) catch a cold.
Caffeine is the code name Google has given its latest update. It started rolling out at the turn of the year and along with a major tweak around May 1st is seeming to cause a few traffic issues for some. Overall 5-15% reductions in traffic are reported [...]

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The Manufacuring Advisory Service (MAS) is currently offering financial support to help with your web and online marketing projects.
Are you Elligible?
If you are based in the Northwest (Cumbria to Crewe – West coast to Pennines) have sales of less that £34m pa and manufacture then the answer is probably yes.
If you want to check give [...]

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For as long as I can remember people have been telling me that YouTube is the no 2 search engine; for almost as long I used to say, so what? – people serious about buying stuff or researching what to buy use Google – people search at YouTube to be entertained.
For a long time [...]

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GUIDELINES FOR VIDEO SEO ON YOUR OWN SITE – OR BLOG
- dedicate a page to each video
- ensure there is lots of textual content around the video describing it and including important keyphrase repetitions ( as standard SEO). You could ideally use a keyphrase rich transcript of the video – this is also important for [...]

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GUIDELINE FOR MAXIMISING VISIBILITY AT YOUTUBE AND OTHER VIDEO UPLOAD SITES
-ensure your video is tagged with relevant keywords
-ensure it is in the most appropriate category
-overdub the video with your domain name (see Heskins example)
- ensure you include a clickable domain name back to your site
-ensure the title and description include your target keyphrases (you can [...]

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As google continues to strive to stay ahead of the pack new features are offered to make our search experience more useful. What follows are some new features introduced recently which may become more prominent on the Google homepage depending on user acceptance….
Vertical Search Vs General Search
Believe it or not a long time ago there [...]

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Here’s a current list of events scheduled for 2010. If you wish to attend or need more details please contact us – jan@janklin.com; 01928 788100:-

14th Jan – Liverpool – Internet Marketing for Export Success – UK Trade and Investment – 1/2 day Training Course
19th Jan – Cirencester – Internet for Export – UK Trade and [...]

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So, if you are building a new website what are the key considerations for making it a business success? Here’s a checklist for you which covers on page and design issues as well as SEO and online marketing issues…
1. A sharp cutting edge design that reflects your brand in its best possible light
2. Effective navigation [...]

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Last time we discussed the merits of setting up a blog and using it as the bridge into Social Media Marketing – including Facebook. This time I’d like to talk more about specifically what you can do on Facebook for business development purposes.
The first thing is it cant be ignored – more man hours are [...]

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Many people ask us whats the best way to get into social media marketing – What shall I do first? Is Twitter relevant to us? How can I do it?… and so on. Of course there are many answers and roads to travel depending on the type of business and where you are now [...]

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