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Category Archives: Old Lessons

Google Webmaster Central – Setting Up An Account

Posted on July 17, 2009 by Jan Klin

  In a previous lesson we have shown you how to set up a Google account. One of the main factors of ongoing SEO is to track the progress of your website. This needs to be set up from day … Continue reading →

Posted in Old Lessons | 1 Comment

Google Analytics – Setting Up An Account

Posted on June 4, 2009 by Jan Klin

Follow the simple steps to set up your analytics account…. Please go to http://www.google.com/analytics/sign_up.html and enter your Google account login details to sign up. (Larger Image) On the next window please click “Sign Up” (Larger Image) On the next window … Continue reading →

Posted in Old Lessons | 2 Comments

Google – Setting Up An Account

Posted on June 4, 2009 by Jan Klin

  As we all know Google is the main search engine, so it makes sense to make use of all Google has to offer when optimising websites for search engines. Here is a step by step guide to help you … Continue reading →

Posted in Old Lessons | 2 Comments

Lesson 10: The End of the Road: Measure and Modify

Posted on March 17, 2006 by Jan Klin

This is the last lesson in our series and from next month the newsletter will take a different (but still very interesting) stance to help you improve your search marketing, but more about that next time. You’ve probably had enough … Continue reading →

Posted in 2006, Old Lessons | Leave a comment

Lesson 9: Let’s get linked!

Posted on January 21, 2006 by Jan Klin

Last time we discussed the importance of developing backlinks and some associated factors to be aware of, like anchor text, Page Rank and relevance. This time I want to provide you with an approach and a process to enable you … Continue reading →

Posted in 2006, Old Lessons | Leave a comment

Lesson 8:Develop Backlinks to Bury the Competition

Posted on November 21, 2005 by Jan Klin

So, I’ve shown you how to generate the best keyphrases, how to identify spidering issues, how to structure your metadata and how to write visible keyphrase rich copy -is that it? Will that get me top rankings? Quite often, but … Continue reading →

Posted in 2005, Old Lessons | Leave a comment

Lesson 7: Optimising ‘on page’ factors for top rankings

Posted on October 28, 2005 by Jan Klin

We’re going to finalise our discussion on optimising ‘on page’ factors this month. If you implement this lesson, along with the previous lessons, you should start getting really good rankings. Next month we’ll discuss ‘off page’ factors to add icing … Continue reading →

Posted in 2005, Old Lessons | 1 Comment

Lesson 6: Hot Title Tags for a No 1 Ranking

Posted on September 23, 2005 by Jan Klin

Previously we have discussed the importance of finding good keyphrases for attracting potential buyers to your site. Having found them the question is what do we do with them. Many of you will know the importance of building good content … Continue reading →

Posted in 2005, Old Lessons | 2 Comments

Lesson 5: Better Keywords will bring you More Business

Posted on August 29, 2005 by Jan Klin

More on keywords now folks.We’ve discussed this before in Lesson 3 but its such an important factor in bringing you the right traffic ( and hence more business ) that I’m going to outline a more scientific approach to getting … Continue reading →

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Lesson 4: Success in ‘Pay Per Click’ Search Marketing

Posted on July 23, 2005 by Jan Klin

Were taking a break from the Search Engine Optimisation process this month and, by popular demand, we’re taking a look at how to make ‘pay per click’ advertising a success. PPC is becoming huge for small to medium businesses. We … Continue reading →

Posted in 2005, Old Lessons | Leave a comment