In a previous lesson we have shown you how to set up a Google account.
One of the main factors of ongoing SEO is to track the progress of your website. This needs to be set up from day one. Here is a step by step guide to setting up a Google account for your [...]

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Follow the simple steps to set up your analytics account….
Please go to http://www.google.com/analytics/sign_up.html and enter your Google account login details to sign up.

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On the next window please click “Sign Up”

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On the next window please enter your website details and change the Time Zone Country to United Kingdom (If you are in the UK) [...]

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As we all know Google is the main search engine, so it makes sense to make use of all Google has to offer when optimising websites for search engines. Here is a step by step guide to help you create a Google account.
First please go to https://www.google.com/accounts/ to set up your account.

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To set up [...]

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This is the last lesson in our series and from next month the newsletter will take a different (but still very interesting) stance to help you improve your search marketing, but more about that next time.
You’ve probably had enough of me talking about link building so I promise this is the last input on the [...]

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Last time we discussed the importance of developing backlinks and some associated factors to be aware of, like anchor text, Page Rank and relevance. This time I want to provide you with an approach and a process to enable you to conduct link building in a structured way to out rank your competitors.
We will also [...]

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So, I’ve shown you how to generate the best keyphrases, how to identify spidering issues, how to structure your metadata and how to write visible keyphrase rich copy -is that it? Will that get me top rankings?
Quite often, but it depends on how competitive your online competitors are. If they do all the things you [...]

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We’re going to finalise our discussion on optimising ‘on page’ factors this month. If you implement this lesson, along with the previous lessons, you should start getting really good rankings.
Next month we’ll discuss ‘off page’ factors to add icing to the cake and get you above all your competitors.
You will remember that last month we [...]

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Previously we have discussed the importance of finding good keyphrases for attracting potential buyers to your site. Having found them the question is what do we do with them.
Many of you will know the importance of building good content around these phrases and this is something we will discuss in detail later. In addition there [...]

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More on keywords now folks.We’ve discussed this before in Lesson 3 but its such an important factor in bringing you the right traffic ( and hence more business ) that I’m going to outline a more scientific approach to getting the right keywords. Remember, the objective here is to get you high rankings in the [...]

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Were taking a break from the Search Engine Optimisation process this month and, by popular demand, we’re taking a look at how to make ‘pay per click’ advertising a success.
PPC is becoming huge for small to medium businesses. We should remember that its only over the last two years that it been a useable method [...]

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So here we are, at arguably the most interesting – and certainly the most strategic -part of search engine optimisation.
We’re at the keyphrase selection stage – identifying those keyphrases which are going to get you top rankings and lead to more business.
Finding these gems then optimising our site and content around them can have a [...]

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Before we can move on to the more positive stuff, we need to identify any major issues with our existing homepage which may inhibit search engine optimisation.
There are ways around all of these roadblocks so don’t despair if you have them – but you will need to plan to do something about them.
You may have [...]

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