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	<title>Online Web Marketing &#187; Old Lessons</title>
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	<description>Jan Klin &#38; Associates</description>
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		<title>Google Webmaster Central &#8211; Setting Up An Account</title>
		<link>http://www.janklin.com/blog/google-webmaster-central/</link>
		<comments>http://www.janklin.com/blog/google-webmaster-central/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 12:56:39 +0000</pubDate>
		<dc:creator>Jan Klin</dc:creator>
				<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/?p=225</guid>
		<description><![CDATA[&#160;
In a previous lesson we have shown you how to set up a Google account. 
One of the main factors of ongoing SEO is to track the progress of your website. This needs to be set up from day one. Here is a step by step guide to setting up a Google account for your [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Analytics &#8211; Setting Up An Account</title>
		<link>http://www.janklin.com/blog/google-analytics/</link>
		<comments>http://www.janklin.com/blog/google-analytics/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 14:00:18 +0000</pubDate>
		<dc:creator>Jan Klin</dc:creator>
				<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/?p=246</guid>
		<description><![CDATA[Follow the simple steps to set up your analytics account&#8230;.
Please go to http://www.google.com/analytics/sign_up.html and enter your Google account login details to sign up.

(Larger Image)
On the next window please click “Sign Up”

(Larger Image)
On the next window please enter your website details and change the Time Zone Country to United Kingdom (If you are in the UK) [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Google &#8211; Setting Up An Account</title>
		<link>http://www.janklin.com/blog/google-account/</link>
		<comments>http://www.janklin.com/blog/google-account/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 13:58:46 +0000</pubDate>
		<dc:creator>Jan Klin</dc:creator>
				<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/?p=207</guid>
		<description><![CDATA[&#160;
As we all know Google is the main search engine, so it makes sense to make use of all Google has to offer when optimising websites for search engines. Here is a step by step guide to help you create a Google account.
First please go to https://www.google.com/accounts/ to set up your account.

(Larger Image)
To set up [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Lesson 10: The End of the Road: Measure and Modify</title>
		<link>http://www.janklin.com/blog/lesson-10-the-end-of-the-road-measure-and-modify/</link>
		<comments>http://www.janklin.com/blog/lesson-10-the-end-of-the-road-measure-and-modify/#comments</comments>
		<pubDate>Fri, 17 Mar 2006 15:20:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2006]]></category>
		<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/lesson-10-the-end-of-the-road-measure-and-modify/</guid>
		<description><![CDATA[This is the last lesson in our series and from next month the newsletter will take a different (but still very interesting) stance to help you improve your search marketing, but more about that next time.
You&#8217;ve probably had enough of me talking about link building so I promise this is the last input on the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lesson 9: Let&#8217;s get linked!</title>
		<link>http://www.janklin.com/blog/lesson-9-lets-get-linked/</link>
		<comments>http://www.janklin.com/blog/lesson-9-lets-get-linked/#comments</comments>
		<pubDate>Sat, 21 Jan 2006 16:12:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2006]]></category>
		<category><![CDATA[Old Lessons]]></category>

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		<description><![CDATA[Last time we discussed the importance of developing backlinks and some associated factors to be aware of, like anchor text, Page Rank and relevance. This time I want to provide you with an approach and a process to enable you to conduct link building in a structured way to out rank your competitors.
We will also [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lesson 8:Develop Backlinks to Bury the Competition</title>
		<link>http://www.janklin.com/blog/lesson-8develop-backlinks-to-bury-the-competition/</link>
		<comments>http://www.janklin.com/blog/lesson-8develop-backlinks-to-bury-the-competition/#comments</comments>
		<pubDate>Mon, 21 Nov 2005 15:58:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2005]]></category>
		<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/lesson-8develop-backlinks-to-bury-the-competition/</guid>
		<description><![CDATA[So, I&#8217;ve shown you how to generate the best keyphrases, how to identify spidering issues, how to structure your metadata and how to write visible keyphrase rich copy -is that it? Will that get me top rankings?
Quite often, but it depends on how competitive your online competitors are. If they do all the things you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lesson 7: Optimising &#8216;on page&#8217; factors for top rankings</title>
		<link>http://www.janklin.com/blog/lesson-7-optimising-on-page-factors-for-top-rankings/</link>
		<comments>http://www.janklin.com/blog/lesson-7-optimising-on-page-factors-for-top-rankings/#comments</comments>
		<pubDate>Fri, 28 Oct 2005 12:58:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2005]]></category>
		<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/lesson-7-optimising-on-page-factors-for-top-rankings/</guid>
		<description><![CDATA[We&#8217;re going to finalise our discussion on optimising &#8216;on page&#8217; factors this month. If you implement this lesson, along with the previous lessons, you should start getting really good rankings.
Next month we&#8217;ll discuss &#8216;off page&#8217; factors to add icing to the cake and get you above all your competitors.
You will remember that last month we [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Lesson 6: Hot Title Tags for a No 1 Ranking</title>
		<link>http://www.janklin.com/blog/lesson-6-hot-title-tags-for-a-no-1-ranking/</link>
		<comments>http://www.janklin.com/blog/lesson-6-hot-title-tags-for-a-no-1-ranking/#comments</comments>
		<pubDate>Fri, 23 Sep 2005 22:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2005]]></category>
		<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/lesson-6-hot-title-tags-for-a-no-1-ranking/</guid>
		<description><![CDATA[Previously we have discussed the importance of finding good keyphrases for attracting potential buyers to your site. Having found them the question is what do we do with them.
Many of you will know the importance of building good content around these phrases and this is something we will discuss in detail later. In addition there [...]]]></description>
		<wfw:commentRss>http://www.janklin.com/blog/lesson-6-hot-title-tags-for-a-no-1-ranking/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Lesson 5: Better Keywords will bring you More Business</title>
		<link>http://www.janklin.com/blog/lesson-5-better-keywords-will-bring-you-more-business/</link>
		<comments>http://www.janklin.com/blog/lesson-5-better-keywords-will-bring-you-more-business/#comments</comments>
		<pubDate>Mon, 29 Aug 2005 10:30:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2005]]></category>
		<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/lesson-5-better-keywords-will-bring-you-more-business/</guid>
		<description><![CDATA[More on keywords now folks.We&#8217;ve discussed this before in Lesson 3 but its such an important factor in bringing you the right traffic ( and hence more business ) that I&#8217;m going to outline a more scientific approach to getting the right keywords. Remember, the objective here is to get you high rankings in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lesson 4: Success in ‘Pay Per Click’ Search Marketing</title>
		<link>http://www.janklin.com/blog/lesson-4-success-in-%e2%80%98pay-per-click%e2%80%99-search-marketing/</link>
		<comments>http://www.janklin.com/blog/lesson-4-success-in-%e2%80%98pay-per-click%e2%80%99-search-marketing/#comments</comments>
		<pubDate>Sat, 23 Jul 2005 13:05:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2005]]></category>
		<category><![CDATA[Old Lessons]]></category>

		<guid isPermaLink="false">http://www.janklin.com/blog/lesson-4-success-in-%e2%80%98pay-per-click%e2%80%99-search-marketing/</guid>
		<description><![CDATA[Were taking a break from the Search Engine Optimisation process this month and, by popular demand, we’re taking a look at how to make ‘pay per click’ advertising a success.
PPC is becoming huge for small to medium businesses. We should remember that its only over the last two years that it been a useable method [...]]]></description>
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		<slash:comments>3</slash:comments>
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