Masterclass pdf
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Most businesses have now accepted the imperative of developing their on line web presence. The more important questions centre around the strategic issues and to what extent the new technologies should be embraced.
    
 
The following questions are some of the more common ones most companies are asking themselves:

"Should we use the internet purely as a promotional vehicle for our conventional services?"

"A new channel to market?"

"A way of offering new products and services to different market segments?

"Do we develop a new on-line brand or maintain the same brand in the traditional and cyber world?"

  "To what extent do we trade electronically with our customers and integrate transactions within our systems?"

"How do we avoid channel conflict with our existing distributors if we sell direct via the web?"

These are some of the questions we can help you with in the early stages of your thinking.
Whatever your strategy what will be central to your success will be your implementation of on-line marketing strategies - Search Engine Optimisation,Pay per Click Advertising, Affiliation, Email marketing and others we can help you with.
 
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