You will learn everything there is to know about how the internet can be used to benefit your business in this fast moving 1 day seminar. More importantly you will understand how your business could generate new revenue and profit streams through an effective website, and see case studies of other successful companies in both manufacturing and service sectors.

Who should attend?

Business managers and directors who wish to use the internet to develop their business

What you will learn

The seminar will include:-

• Building successful websites — the 7 laws of success
  
• Internet marketing — getting people to visit the site
  
  
• The 10 main methods for traffic generation
• Advertising, cross linking
• Affiliate marketing, viral marketing
  
  
• Research techniques for customer feedback and sourcing suppliers
• Internet marketing — generating customer loyalty through personalisation
• Using direct e-mail for prospecting and customer development
• Integrating with existing systems and databases
• Analysing traffic to our website
• Getting people to re-visit and maximise their stay
  
  
• The 4 C’s of ‘stickiness’
• Content, communication, community, commerce
  
  
• E-Commerce - transacting business at our web site
  
  
• Business to Business transactions
• Business to Consumer transactions — credit cards & security issues
  
  
• On line catalogues, malls and
  e-marketplaces
• Working with web design companies
• Case studies and further information sources