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Why
you should attend
This
2 day course will provide you with all the knowledge and tools you need
to help you embrace the enormous opportunities available to your business
through the internet.
The
imperative for every business now is how to take advantage of the opportunities
being presented by the internet. At one level the internet will allow
us to transform our business processes, eliminating costs and providing
new tools and methods for creating and keeping profitable customers. At
the other extreme new business models are emerging which provide wealth
creation opportunities for every type of business. Practical examples
and case studies of successful
e-business initiatives will be used to guide you
to success in the new e-conomy.
Who
will benefit?
This
course is designed for directors and senior managers who wish to take
a strategic approach to using the internet for wealth creation
Course
Summary As
a result of taking part you will:
- Understand
how to develop the most appropriate strategy for your business using
the internet, and the factors which will determine success
- Know
how the internet can be used to transform your business processes and
eliminate cost
- Know
how your business can be differentiated and your brand enhanced through
new approaches using the internet
- Be
aware of the new business ‘models’ and ‘types’ for
wealth creation on the internet and how you could take advantage of
them
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Syndicate
exercises, case studies and computer based demonstrations will ensure you
assimilate all the key learning points.
Key
Topics
- Business
transformation through the internet — the
4 levels and the new business drivers in the digital economy
- Different
strategic responses — from extending the existing brand to developing
a new cyber-brand
- ‘Virtual
Positioning’ and other tools to help you determine your internet
strategies
- Streamlining
business processes and eliminating cost through the internet
- Supply
chain re-engineering and business to business integration
- E-procurement
for MRO and business critical supplies
- New
approaches and methods of differentiating our brand and adding value
through the internet
- Customer
Relationship Management and customer service and support strategies
- New
business ‘models’ and ‘types’ for wealth creation
— ‘zero gravity’, e-marketplaces, portals, infomediaries
and e-commerce models
- E-working
and improving the way our people collaborate
- What
makes e-business projects successful — the
7 key principles
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