01928 788100
Lessons:
- Essential Pre-requisites
- Google Webmaster Central
- Keyphrase Analysis 1
- Homepage Optimisation - 1
- Homepage Title Tag
- Optimising other Metatags
- Link Building - 1
- Optimising Inner Pages - Keyphrases 2
- Checking and monitoring your Positions plus Google analytics
- Link Building 2
- Local Search
- International SEO
Business Transformation and Wealth Creation
EBusiness Roadshow - Ebusiness Essentials
The sessions in detail:
- SESSION 1: Solid Foundations for Fast Growth
- SESSION 2: Get Personal with in-house Marketing
- SESSION 3: Professional Business in the Broadband Age
- SESSION 4: New Age Marketing for Sales and Profits
Agenda | Apply to host the event | More Events | Book Your Place |
In Partnership with:
SESSION 1: Solid Foundations for Fast Growth
- Customer relationship management and a centralised marketing database are essential considerations for today's modern business seeking fast growth
- Allied to this we need a flexible and scaleable software infrastructure to allow us to grow and add new applications seamlessly
- This session will focus on the latest applications and the latest tools and technologies complete with demonstrations, case studies, templates and examples - to help you lay this solid foundation for growth
Content includes:
- Managing customer relationships in the smaller business for keeping and developing your customers
- When to invest in a server
- Microsoft Windows Small Business Server 2003 – A solid base for business growth
- Building your own intranet, managing your content and integrating with other systems
- Mobility solutions for maximum flexibility of remote workers
- Security issues for a modern IT infrastructure - Highlighting the Microsoft Security philosophy
- Case studies and success stories
SESSION 2: Get Personal with in-house Marketing
As the pace of doing business and the pressure on people's time increase, the attraction of targeted marketing material grows. Providing a customer with specific information, produced as it is needed and in high quality, speeds their decision-making process and enhances your image as someone to do business with.
- Save money and increase marketing impact by producing sales material on-demand.
- Reduce wastage by producing today's information today, for 1 or 1000 customers.
- The tools now available mean that in-house marketing is within everyone's reach, without the need for specialist graphic design or IT skills
- Compare the printshop to the desktop, from quality to cost.
- Moving to in-house marketing production can give you an instant return on investment.
What you will come away with:
- Samples of commercial versus desktop printing
- Free marketing software tools
- Information on free online courses and resources
- Case Studies on businesses already reducing costs and winning new business with in-house marketing
- A chance to win an HP Colour LaserJet Printer
SESSION 3: Professional Business in the Broadband Age
- This seminar focuses on the latest broadband based technology, products, services and applications for small businesses who want to achieve growth, security and success in their chosen markets
- Understand how broadband can transform the way you do business in the office, on the move, with your customers, partners and suppliers
- Hear from BT Business on how their solutions cover everything required by small businesses to exploit the internet making them more efficient and professional
- See how you can harness the power of Broadband whilst achieving a secure IT infrastructure with 24 x 7 comprehensive support.
- Using an SME case study this seminar covers all you need to know to get the most from your Broadband and IT investments.
Content includes:
- Understand the different broadband products available from BT Business Broadband
- Work remotely working using WiFi broadband access from BT OpenZone
- See how network convergence can improve the productivity and flexibility of your business
- Get online quickly with a website, email and E-Commerce site using Internet Business Pack
- How to get Firewall, Virus, Malware and VPN protection from BT's Internet Security Pack
- Keep messages flowing using secure Hosted Business Email services
- Get comprehensive support for your systems and applications with IT Support Manager
- Hear all about the world's first combined landline and mobile phone using BT Fusion (Winter 05 onwards)
SESSION 4: New Age Marketing for Sales and Profits
- Getting high positions in search engines through website optimisation is a great way to generate new sales
- Pay per Click has taken off providing ordinary companies with extraordinary results.
- Learn how to use this powerful new form of marketing from market leader Yahoo Search Marketing
- You will be shown a 5 point plan to guide you to success and a £50 credit to enable you to try it for yourself
- See powerful case study companies who occupy top search engine positions to drive new sales and profits.
Content includes:
- The 7 key principles for getting to the top of major search engines
- Keyword and key expression selection strategies and tools
- Where to place the keywords – metatags and keyword density issues
- What is ‘pay per click' and how does it work?
- When to use it and setting objectives
- Controlling your visitor flow, your costs and your sales
- Case Study examples of search marketing in action
- How to do it – a DIY framework for successful campaigns
- Tool s available to optimise your campaign
- Tailoring your site and writing effective titles and descriptions
- Managing your bids for optimum return on investment
- Tracking from click to conversion
- The Future for Search – Local search, content matching, mobileand major search engine developments