In Partnership with

E-Business Road Show - Get Personal with your Sales & Marketing

- Business Transformation and Wealth Creation

In-house marketing material–a viable alternative to the printshop?

The cost and quality issues of producing marketing material in-house.

• Challenges facing modern marketers.
• Pros and cons of commercial printing.
• Compare the printshop to the desktop, from quality to cost.
• New printer technology offers improved price to performance ratio.
• Control the cost of deploying colour printers in the office.

As the pace of doing business and the pressure on people's time increase, the attraction of targeted marketing material grows. Providing a customer with specific information, produced as it is needed and in high quality, speeds their decision-making process and enhances your image as someone to do business with. In-house production offers the benefits of lower wastage, higher relevance and independence from third parties, but how does it compare to printshops in the key areas of quality and cost?

Content includes:-

• What is DIY Marketing?
• Communication challenges in the information age
• Explore the benefits of short run printing and personalisation.
• Touch and feel the quality of in-house material – spot the differences from an out-sourced print.
• Compare the costs of commercial and in-house printing.
• Colour Access Control – deploy colour to key users, mono only for others.

In-house marketing in action – tools and tips for success

How to create ‘smart' marketing material without specialist design or IT skills.

• Personalisation wins attention.
• Live demonstration of brochure production.
• Using database information in your marketing for a higher response.
• Producing short runs with varying messages for different audiences.
• Reducing wastage by producing today's information today, for 1 or 1000 customers.
• Case studies of companies already producing their own marketing material and how they are
  winning new business whilst reducing costs.

Moving to in-house production is not just about buying a colour printer, here we explore the design and production issues, run through some of the resources available and explain how putting yourself in direct control of your company message can make your marketing smarter.

Content includes:-

• High relevance increases response.
• Live demonstrations of the tools available.
• Photo preparation and sources.
• Using templates to minimise effort and the need for specialist skills.
• ‘Click and create' publishing.
• Lead cost is the measure of marketing success, learn how to reduce it.
• Software tools, resources and free training courses

Discover the secrets of getting top rankings on Google and other search engines.

This session will show you powerful techniques, tools and how to use them to out- compete your on line competitors.

With 250 million searches conducted in the UK alone – getting top rankings is one of the most cost effective ways of getting new business. You will come away with:-

• Knowing how to strategically select the right keywords and phrases to attract the right targeted and well qualified visitors
• Understanding how to use some web based tools to analyse your current search engine performance
• Understanding some web based tools to allow you to select the best keywords and phrases
• Knowledge of the best practice process to search engine optimisation
• Knowing how to structure the metadata in your site for top performance
• Being aware of the issues involved in producing keyword rich content and how to write effective copy for your site
• A framework to help you develop your optimisation plan and the associated process for getting links from directories and other important sites.

Learn how to use the fastest growing marketing method on the internet to bring in new business.

Pay per Click advertising is changing the way small businesses develop business on the web. For the first time the playing field between major companies and small businesses has been levelled.

Discover the secrets of success and receive a £50 credit from Yahoo Search Marketing to help kick start your campaigns. You will come away with:-

• Knowledge to identify the best key phrases to drive targeted traffic to your site
• Understanding how to use the ‘keyword assistant' tool and the ‘view bids' tool to identify the best key phrases for your business
• Understand the ‘best practice process' to success in pay per click
• Awareness of the 3 critical stages to bring targeted traffic to your site
• How to structure you ads for maximum performance
• How to construct ‘landing pages' to convert visitors to customer and how to monitor your results
• Learn of some great small business success stories
• The Future for Search – Local search, content matching and mobile search