‘Nothing exists until it is communicated’
- David Ogilvy
This powerful event will give you all the tools you
need to appear at the top of search lists and generate new sales.
Search is now the number one activity on the web,
and its use in online marketing is set to grow fourfold over the
next 3 years. Make sure you get seen; make sure people buy your
products and services.
Learn about companies whose sales have grown dramatically
through these approaches…
What you will take away from this event:
- A 12 point ‘DIY’
checklist of what to do ( and not to do) to ensure you appear
at the top of the ‘organic’ listings for all the main
search engines
- A step by step approach to
maximise targeted leads to your site through search marketing
– AND a £50 credit to allow to try it for yourself
Content includes:-
Web site optimisation – ‘organic
listings’
- Tools for choosing the right keywords
- Where best to put these words and expressions
- keyword density issues
- Which meta data is important?
- What not to do – common pitfalls
- Submission to the search engines and monitoring results
- Which search engines and directories should I choose
- External linking strategies – from directories to blogs
- The process to follow – a structured framework for
success
‘Pay for Perfomance’ Marketing
- What is ‘pay per click’ and how does it work?
- When to use it and setting objectives
- Case Study examples of search marketing in action
- How to do it – a DIY framework for successful campaigns
- Managing your bids for optimum return on investment
- Tracking from click to conversion
- The Future for Search – Local search, content matching,
mobile and major search engine developments
Some search statistics
- Search is the most popular activity on the web
- 86% of users click on the top 5 search results
- 33% of internet users consider that if you
appear on the first page you are a major brand
- Users looking for products are more likely
to type the product name into a search box (28%) than to browse
online shopping sites (5%)
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