• Customer relationship management and a centralised marketing database are essential considerations for today's modern business seeking fast growth
• Allied to this we need a flexible and scaleable software infrastructure to allow us to grow and add new applications seamlessly
• This session will focus on the latest applications and the latest tools and technologies complete with demonstrations, case studies, templates and examples - to help you lay this solid foundation for growth

Content includes:-

• Managing customer relationships in the smaller business for keeping and developing your customers
• When to invest in a server
• Microsoft Windows Small Business Server 2003 – A solid base for business growth
• Building your own intranet, managing your content and integrating with other systems
• Mobility solutions for maximum flexibility of remote workers
• Security issues for a modern IT infrastructure - Highlighting the Microsoft Security philosophy
• Case studies and success stories

As the pace of doing business and the pressure on people's time increase, the attraction of targeted marketing material grows. Providing a customer with specific information, produced as it is needed and in high quality, speeds their decision-making process and enhances your image as someone to do business with.

• Save money and increase marketing impact by producing sales material on-demand.
• Reduce wastage by producing today's information today, for 1 or 1000 customers.
• The tools now available mean that in-house marketing is within everyone's reach, without the need for specialist graphic design or IT skills
• Compare the printshop to the desktop, from quality to cost.
• Moving to in-house marketing production can give you an instant return on investment.

What you will come away with:-

• Samples of commercial versus desktop printing
• Free marketing software tools
• Information on free online courses and resources
• Case Studies on businesses already reducing costs and winning new business with in-house marketing
• A chance to win an HP Colour LaserJet Printer
  

• This seminar focuses on the latest broadband based technology, products, services and applications for small businesses who want to achieve growth, security and success in their chosen markets
• Understand how broadband can transform the way you do business in the office, on the move, with your customers, partners and suppliers
• Hear from BT Business on how their solutions cover everything required by small businesses to exploit the internet making them more efficient and professional
• See how you can harness the power of Broadband whilst achieving a secure IT infrastructure with 24 x 7 comprehensive support.
• Using an SME case study this seminar covers all you need to know to get the most from your Broadband and IT investments.

Content includes:-

• Understand the different broadband products available from BT Business Broadband
• Work remotely working using WiFi broadband access from BT OpenZone
• See how network convergence can improve the productivity and flexibility of your business
• Get online quickly with a website, email and E-Commerce site using Internet Business Pack
• How to get Firewall, Virus, Malware and VPN protection from BT's Internet Security Pack
• Keep messages flowing using secure Hosted Business Email services
• Get comprehensive support for your systems and applications with IT Support Manager
• Hear all about the world's first combined landline and mobile phone using BT Fusion (Winter 05 onwards)
  

• Getting high positions in search engines through website optimisation is a great way to generate new sales
• Pay per Click has taken off providing ordinary companies with extraordinary results.
• Learn how to use this powerful new form of marketing from market leader Yahoo Search Marketing
• You will be shown a 5 point plan to guide you to success and a £50 credit to enable you to try it for yourself
• See powerful case study companies who occupy top search engine positions to drive new sales and profits.

Content includes:-

• The 7 key principles for getting to the top of major search engines
• Keyword and key expression selection strategies and tools
• Where to place the keywords – metatags and keyword density issues
• What is ‘pay per click' and how does it work?
• When to use it and setting objectives
• Controlling your visitor flow, your costs and your sales
• Case Study examples of search marketing in action
• How to do it – a DIY framework for successful campaigns
• Tool s available to optimise your campaign
• Tailoring your site and writing effective titles and descriptions
• Managing your bids for optimum return on investment
• Tracking from click to conversion
• The Future for Search – Local search, content matching, mobileand major search engine developments