Internet Marketing
Training and Seminars
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So what is ‘Internet Marketing’?

An essential ingredient in the marketing mix of all companies nowadays is to ensure high search engine rankings on keyphrases relevant to their business.

‘The practice of obtaining these rankings on the major search engines is referred to as Search Engine Optimisation, or SEO, and this is a service in the UK that we specialise in.

More specifically we offer services in:-

Search Engine Optimisation
Pay per Click Advertising
Link Building and Directory Submissions

Search Engine Optimisation (SEO)

We have literally hundreds of clients who benefit from our unique approach. Some of their comments are listed below in testimonials.

The major features of our ‘Traffic Builder’ Service are listed below and we would encourage you to make contact with us to discuss your needs and obtain a quotation:

Please call me, Jan Klin, on 01928 788100 or email jan@janklin.com.

Search Engine Optimisation (SEO) Service - Traffic Builder

....is designed to get you top rankings in all the major search engines, keep you up there and ensure your web based sales increase.

1. Search Engine Optimisation Report & Keyphrase Analysis

2. Implementation of Recommendations

3. On-going Site Submission, Recommendations and Reporting

1a. The SEO Report

This is a comprehensive search engine optimisation report which will make recommendations about keywords, phrases, site structure and other points which, when implemented, will increase the number and type of visitors to your site and ensure the traffic is aligned to your internet marketing objectives.

Further it will address all the areas preventing your site achieving optimum rankings with all major search engines, for example problems that result from the use of technologies such as flash, javascript, dynamically created sites and frame sets etc, and advise on how to overcome them.

The report also makes suggestions about other associated forms of web marketing – eg link building strategies – and provides templates for you to carry out the work in a structured way at an appropriate time. (or we can do this for you)

1b. The Keyphrase Analysis

A crucial part of this SEO analysis is keyphrase analysis. We will carry out this analysis for you, with your input, and generate the best keyphrases for you to use to attract traffic to specific parts of your site.

These keyphrases will be based on relevance, level of competition and popularity and will allow you to prioritise what specific searches you want to attract to different parts of your site:-

The approach above is one various approaches we have of assessing the competitiveness you may face with certain keyphrases. The objective is to ensure your keyphrase mix delivers qualified visitors in the shortest possible time.

2. Implementation of Recommendations

The work to implement the recommendations in the report needs to be carried out. Quite often this is trivial but sometimes requires more effort. We can do this for you but we are more than happy to work with your existing web designer to help him make the appropriate changes.

3. On-going Site Submission, Recommendations and Reporting

We will then submit the site to all the major search engines and directories.
The rankings will be reviewed on a monthly basis and re-submissions manually carried out (in accordance with the search engine rules) if and when necessary to give higher rankings.

A report will be generated on a monthly basis showing the position - with a live link into each engine so the position can be verified. The overall objective here is to systematically move higher up the rankings over a period of time such that eventually top rankings are achieved for all the major search engines.

The first report is sent to you approximately 4 weeks after the recommendations we make have been implemented, thereafter monthly.

Sample Ranking Report (pdf)

A key part of this on-going activity is regular communication with you regarding your progress and other activities which may help you achieve your SEO objectives.

Please call us now to discuss your Search Engine Optimisation needs and how we might help you:

Jan Klin - 01928 788100 - SEO Services UK

Testimonials:

Some unsolicited praise for our Traffic Builder Service

“From being very cynical about what search engines could do for my businesses I am now reaping the benefits of
having number one rankings in Goole and the other major search engines for all my important keyphrases.
This is as a direct result of working with Jan Klin to achieve this”

Tony Gresty, Managing Director, ASG Services Ltd, www.asgservices.co.uk

-o-

"In less than seven months , Jan Klin & Associates have transformed our business from being on the edge of Rack and Ruin , to the point that we are unable to cope with the amount of enquiries and job confirmations. My instincts kept telling me that You were the best option to go with and our Bank account balance , more than confirms that my instincts were spot on....... you guys are Top Class , Top Drawer Professionals who deliver a complete and utter no SUPERB SERVICE......Dealing with Jan Klin & Associates was and is the smartest move of my Professional Life and Career. "

Andy McTaggart,, Managing Director, ALS Worldmovers, Brighton, www.alsworldmovers.co.uk

-o-

"Thank you very much for including us in your circulation list for On-Line Marketing News, I especially
enjoyed the podcasts. The advice that you have passed onto us over the years via your regular newsletters and
your seminars has been invaluable and has played a major part in us achieving a 200% increase in our
overall web sales during the first seven months of 2006 when compared to the whole of last year"

Paul O’Carroll, Managing Director, Fingershield, www.fingershield.co.uk

-o-

"Jan has been able to give our search engine optimisation efforts a structured, focused and analytical
backbone with some striking and immediate results."

Nick Thomas, Managing Director, Cloggs UK, www.cloggs.co.uk

-o-

" I employed Jan Klin & Associates to get me higher rankings at all the search engines.
Within a couple of months we were high in the rankings for our products and now some six months
later we are in the top three on all the major search engines."

Steve Bithell, Managing Director, Noisekiller UK, www.noisekiller.co.uk

-o-

"Thanks for the report, I am very pleased. Just to let you know I have such a great response
to the web site since you have been optimising it, there is very little other advertising that I need do.
It has been great to be able just to let you get on with it with confidence."

Abbie Richardson, Proprietor, www.manchesteracupuncture.co.uk

-o-

" Having been on the course I can say that applying Jan's teachings has certainly paid off for Maid2CLean and our Alexa rankings have gone up by some 400,000 points. Frankly, the course was worth every penny"

Mike Hanrahan, Managing Director, Maid2Clean, www.maid2clean.co.uk

-o-

I am over the moon with the results from the site, I have seen a significant increase
in enquiries generated via the internet, thank you.

Pam Wilson, MD, Ampwire Ltd www.ampwire.co.uk

Euro51 has worked with Jan Klin Associates in developing its website and web marketing strategy.

Jan Klin has provided useful advice and support in designing and building a website that is search engine compliant and optimised to maximise the visibility of the site on all major search engines.

If you are seeking to implement a web-based marketing strategy and wish to work with a professional company that provides good advice and excellent customer service I recommend you talk to Jan to find out how he can help you maximise the return on your investment in designing and building a website to achieve your marketing objectives.

Terry Maloney

Managing Director, Euro51 Ltd, www.euro51.com

Please call us now to discuss your Search Engine Optimisation needs and how we might help you

Jan Klin - 01928 788100 - SEO SERVICES UK

- Pay Per Click Advertising (PPC)

Pay per click is the other variant of Search Marketing you can use to give you high search engine rankings.

We offer services around the major service providers – Google AdWords, Yahoo Search Marketing and Microsoft AdCenter

There are different reasons for using pay per click, sometimes as an alternative to SEO, but more often using SEO and PPC in an integrated search marketing strategy.

Quite often, using PPC first, is a useful approach since it provides good intelligence on what keyphrases work for you which can then be used for your SEO.

- Link Building and Directory Submissions

Building Links to your website from relevant directories and other appropriate sites is a valid form of internet marketing in its own right to increase your visibility.

In addition the number and quality of these links has a direct impact on you search engine rankings. We can build links for you in a structured way taking into account:-

The relevance of the site to your own
The quality of the site – measured by Google Page Rank
Forming appropriate anchor text – ie ensuring the link text includes appropriate ‘keyphrases’

We can carry this out for you as a separate service or as part of an structured approach to your Search Engine Optimisation.

Please call us now to discuss your needs and how we might help you

Jan Klin - 01928 788100

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