PALMA, MAJORCA — 5 Start Hotel Bon Sol

Thursday February 28^th 2002 — Saturday March 2^nd 2006

NICE, FRANCE — 4 Star SAS Radisson

Thursday March 14th 2006 — Saturday March 16^th 2006

WINDERMERE, CUMBRIA - 4 Star Holbeck Ghyll Hotel, Windermere

Thursday April 18th 2006 — Saturday April 20^th 2002

All course runs from 9.00a.m. Thursday morning to 12.00 midday Saturday

Price per delegate: £1250 plus vat

Prices include: Executive double room for Wednesday, Thursday and Friday nights

Plus all meals — (dinner Wednesday to Friday, breakfast and lunch Thursday — Saturday)

All tuition fees and delegate training materials.

Transfers from airport to hotel for non UK venues.

Why you should attend this course

You will come away from this course brimming with fresh ideas about how to develop your business.

We’ll expose you to companies who are achieving substantial success through innovative approaches to business and help you realise how the same factors could be applied to your business.

Many of these companies are using the internet, simply because it’s a business tool which allows us to do things differently in terms of how we engage our customers and address new markets; some are not using the net, but what is common is a fresh approach to thinking about business in new and exciting ways.

The course will present you with new knowledge and information, fresh approaches to business through examples and case studies, and an opportunity to discuss and plan how these new ideas could be used to transform your business.

Who is this course for?

Senior managers, directors, owner managers with the responsibility and desire to achieve exceptional business performance. It’s relevant to both existing businesses and start up companies.

Business consultants and advisers would also benefit.

Outline of course content

Existing ways of thinking about strategy
- Porter's approach and others
- How relevant are they in today's world
- How can the approaches be modified to embrace business innovation

Market Positioning and strategy — the business paradigm of the 90’s
- How can it be adapted to the modern business environment

Some cases of companies who are achieving tremendous success by innovation in their thinking and strategies
- Some start-ups
- Some existing businesses — 'bricks and clicks' approaches
- Some spin outs from existing companies
- What can we learn from these examples

Some cases of companies with innovative approaches which does not involve the internet
- 'Simplicity Marketing'

Examples and cases studies in
- Innovation in dealing with customers
- Innovation in dealing with suppliers
- Innovation in embracing our customer's value chain
- Innovation in our processes and the practices of our people
- Innovation in our complete business model

Which unique factors related to the internet can we exploit to differentiate us
- Effects on time and distance, effects on pricing models
- The 'network' effect
- Effect on transactional 'friction'
- Dispersed market communities

Which new and emerging technologies do we need to know about to exploit for differentiation
- MS.Net, bluetooth, mobile technologies, XML and related technologies

Two new ways of thinking about business ('Community' and 'Zero gravity') and examples of companies using approaches and models developed from these features

A fresh way of thinking about business. From vertical integration to worldwide networks
- what is the network? How can we use this feature for business development?
- Using the network effect for partnering.
- Partnering versus outsourcing — some examples

New ways of looking at marketing — from push to pull
- Using pull to develop new markets and extend the brand
- 'Up side down' and 'sideways' marketing
- Agencies and infomediaries
- 'best interests' marketing

The customer and market as a strategic resource - 1
- Customer Relationship Management and Relationship Marketing
- The key principles - interactivity, multimedia
- Different types of CRM and different applications
- Different CRM technologies
- The IDIC approach

The customer and market as a strategic resource — 2
- Beyond CRM -'Simplicity Marketing'
- The 4 R's - replenish, repackage, replace, re-position
- Engaging our customers value chain to develop new markets and new brands
- Using the 'Customer Scenarios' approach to business development

Some new successful business models and approaches with the internet
- Person to Person models
- 'New world with Old'
- 'Extended Enterprise'

Resourcing our business strategies — a fresh approach to People, Finance and Suppliers

How can we build a culture of creativity and innovation into our business
- engaging our people
- engaging our customers
- generating ideas
- A framework to move us forward