Training and Seminars

Training Courses - SEO Course plus many other Web Training Titles

We offer a wide variety of training courses for you to help with all aspects of your online strategy.

Our Search Engine Optimisation training (SEO training) can be run over a half day, full day or two days – depending on your level of expertise - see details below.

Courses are available to be delivered on your own premises and are offered nationally at various venues.

 

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Maximising Sales Through High Search Engine Visibility - Search Engine Optimisation (SEO) Training

This course will provide you with all the tools, techniques and know how to get you to the top of search engines and deliver new business.

Who should attend?

Anyone involved in internet marketing wanting to get the very best results for their search engine marketing budget including sales and marketing managers, online marketers and consultants.

How will you benefit?

Apply the learning from this course and your website ranking and position will be boosted within the results pages of all the major UK and global search engines, maximising the marketing return on your website investment.

 

SEO Course Module 1: Introduction and finding keyphrases

• An outline of the 'best practice' structured process to optimisation
• How to find the most effective keyphrases to bring relevant visitors to your site
• Using the latest web tools to identify the best keyphrases
• Assessing the 'relevance', 'popularity' and 'competition' for your keyphrases
• Harnessing the 'long tail' for maximum sales and conversions
• Techniques for assessing the competition and how long it will take to achieve good results

 

SEO Course Module 2: Auditing your existing site and SEO considerations for new sites

• The major factors which will provide good SEO ranking – both within your website and external factors
• How search engines work and which are important
• Using web based tools to assess your current position versus your online competition
• Building a new web site – the essential for SEO success. Choosing the right technology and CMS (content management system)

 

SEO Course Module 3: Optimising your web pages

• Explaining metadata and identifying the most important metadata in your site for top search engine performance
• Structuring your title, description, keyword and H1 tags for optimisation
• Explaining 'keyword density' and the importance of effective copy writing for high SEO rankings
• Using web based tools to analyse your existing copy and keyword density
• Implementing your optimisation – matching pages to phrases

 

SEO Course Module 4: Developing backlinks and using directories

• A structured approach to developing your linking strategy
• The importance of backlinks to your SEO rankings
• How to develop and assess links from the best sources
• Structuring your 'anchor text' for optimum search engine performance
• Analysing your links and your competitors links using web based tools
• 8 key target areas for your links – from directories to social media sites

 

SEO Course Module 5: Monitoring our performance and fine tuning

• Monitoring your rankings and click throughs – using web based tools to see keyphrases and search engine positions
• Analysing what's working for you and how to improve
• Which phrases are working for you, which search engines and directories are delivering results
• Fine tuning your SEO to out compete your online competitors
• What to avoid to remain 'search engine friendly'

 

SEO Course Module 6: Utilising Social Media and understanding the latest Google ranking factors

• Working with Blogs to improve SEO
• Working with Twitter and Facebook
• Google ‘universal search’ - including video, image and news SEO
• Local Search - make sure you are on the ‘Google Map’ for local searches
• Optimising your Videos - onsite and external (eg YouTube)
• Real time search, personalisation and website speed issues

 

 

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Advanced Search Engine Marketing

A Fast Track Approach to the Google Top Spot

With hundreds of millions of searches in the UK alone every month, getting into the coveted top 5 listings is a guaranteed way of generating new business.

This 90 minute session will provide you with a proven formula and free web tools to give you top 1-5 natural rankings in the shortest possible time.

This SEO workshop is for those who already have knowledge of search engine optimisation techniques and principles and wish to apply them in the most effective way.

The session will also cover some of the latest approaches including web 2.0 concepts - social networking, blogging- local search concepts and how 'universal search' has raised the bar for search marketing.

 

You will come away with:

• The 'Competitive Positioning Template' – the process, toolkit and analysis forms to enable you to capture your blueprint for ranking success
• Understanding the competitive positioning approach to high natural rankings – let your competitors guide the way
• Advanced keyphrase analysis - Using online tools and techniques to identify the best keyphrases for you
• Using 'pay per click' to guide you to the best keyphrases for conversion to sales, and the best practice process for 'pay per click' success. (A £50 free credit will be available to delegates)
• Understanding and manipulating the 3 primary ranking indicators to maximize your natural rankings
• Analysing your competitors backlinks and anchor text using 'Backlink Anayzer'
• Analysing your competitors on-page optimization factors
• A technique for finding your best web pages for optimization
• Web 2.0 Concepts and SEO - Blogging, Social Networking
• Google 'Universal Search' - raising the bar for search marketing success
• Using Local Search techniques (45% of al searches are for local services)

 

PLUS – All attendees will be given FREE full access to Jan Klin's SEO webinar

This SEO training is based on a proven formula which has enabled Jan Klin & Associates develop top rankings for hundreds of UK companies.

See what they say here. See more about Jan klin here.

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Training Courses

Overview

A comprehensive range of training courses, seminars and workshops are available to help with all stages of your e-business development. You can attend open courses, have them run them in-house, or buy course materials to run yourself.

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Business growth, Innovation and E-Business - sponsored seminars See details of this 1 day fast moving event where you will hear of all the latest ICT technologies from the World's leading IT companies and consultants. More	Business growth, Innovation and E-Business - workshops These 4 one day events cover the entire e-adoption ladder from simple use of website to a completely integrated e-business. Understand all the latest technologies, tool and techniques for creating a worldclass e-business. For small to medium businesses, consultants and advisers. More
The Internet, Strategy and Innovation A 2 day course focusing on how to achieve outstanding business success through innovation in our business thinking and strategies. More	The Internet and Business Strategy A 2 day course showcasing companies who have successfully integrated e-business into their strategies and how we can learn from them More
The Internet and Modern Business Management A 2 day course to equip the modern business manager with everything he needs to be effective in incorporating e-business into his thinking and actions. More	Exporting and the Internet A 1 day course to provide you with everything you need to know and understand about how the internet can be used as an essential tool for developing your export business More
The Internet, Business Strategy Innovation and Wealth Creation The convergence of the internet, IT and other communications technologies is changing the way in which business is conducted for all businesses, giving rise to enormous opportunities for some businesses and threatening the existence of others. This 4 day masterclass will provide the modern business executive with all he needs to know and understand to help position his company for success in this changing world. More	Creating New Customers and Markets through the Internet A 1 day course providing all the 'internet marketing' tools and techniques to bring profitable business to our website. More
Web Site Essentials for Modern Business Managers A 1 day course providing all the lessons and techniques used to create powerful web sites which people return to time and time again More	Transforming the Customer Experience for Maximum Profits and Loyalty A 1 day course covering the essentials of customer relationship management (CRM) for modern marketing managers. More

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Who are the courses for?

Courses are designed for business managers, directors and consultants. Quite often 'in-company' courses are customised for specific sectors of job functions.

• See sample agenda for a 2 day programme for IT managers of a large manufacturing group
• See sample agenda for a 1 day programme for Purchasing and Procurement Managers
• See sample agenda for a 1 day programme for Business Advisers and Consultants
• See sample agenda for a 2 day programme for Senior Managers and Directors
• See sample agenda for a 4 day programme for Senior Managers of a large manufacturing group
• See sample agenda for a 1 day event for a Financial Services company
• See sample agenda for a 1 day event for an Automobile Retailer group

 

How are courses delivered?

Courses comprise instructor based presentations using Powerpoint, video input and web based demonstrations. Group exercises and discussion sessions ensure all delegates understand the key learning points.

 

Buy Course Materials

Run in-company courses as many times as you wish. An opportunity for you to make money through running courses for other people.

What does course material cost?

• £395 for any 1 day course.
• £595 for any 2 day course.
• £795 for any 4 day course.
• Plus VAT (20%). All for unlimited use.

What is included in course materials?

• Powerpoint presentation slides - with hyperlinks to relevant case study video clips and websites.
  
• Course leader's guide - including course set up notes, instructions for leaders, answers to quizzes etc.
• Delegate workbook - including agendas, exercises, quizzes and tools.
  Click here for Sample

 

Order Course Materials

Please e-mail for more details: jan@janklin.com

 

Downloads

Training Course Materials are available to download from this page, please contact Jan Klin for further details: jan@janklin.com

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E-Business Roadshows

Call for locations - tel: 01928 788100