EBusiness Essentials - Training Courses

Events to inspire success

EBusiness Essentials | Agenda | What Will We Cover | Schedule & Booking | Host The Events | TMB Advisers | Training Courses

 

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The Business Growth, Innovation and E-Business - training courses

 

Course 1 - Building Solid Foundations
Course 2 - Automating Business Operations
Course 3 - Integrating Business Functions and the Value Chain
Course 4 - Business Transformation and New Business Models

 

TMB Training Workshops

The training comprises 4 x 1 day workshops, each day reflecting the main rungs on the e-adoption ladder – Inform, Automate, Integrate and Re-invent.

Over the 4 workshops the entire TMB knowledge syllabus is covered and examples/cases studies used to illustrate the applications and business benefits of using the technologies.

In addition to this the workshops focus on communicating and explaining the processes necessary for the application on ICT to business in line with the performance standards defined in the main units, and reference TMB website and other tools, which could be used to help.

Exercises are used to allow delegates to think through how they might help businesses apply the technologies for business benefit.

The exercises also give delegates practice at applying the processes defined in the performance standards to business situations.

The programme uses powerpoint presentations, video clips, case studies, examples of web sites and group learning exercises to communicate key learning points

 

Who is the training for?

The workshops are for advisers/consultants seeking TMB accreditation as well as existing advisers wanting to get an update and refresh.

In addition there is a version of the training suitable for SME companies.

A full training pack is also available comprising participant guides, leaders (instructor) guides, presentation materials, case studies and video clips.

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Module 1 - Building Solid Foundations

 
1. ICT and the changing business landscape. ICT and its impact on industry structures
2. ICT essentials - components of an internal network (PCs, servers, routers, etc); the internet, intranet and enabling external communications. Basic e-infrastructure and examples of specific configurations.
3. Internet for research - search engines, bots, newsgroups, major sites and sources
4. Internet for communications - e-mail, messaging, 'chat', videoconferencing
5. A framework for applying ICT to business - The BICT planning process. Relevant TMB website tools
6. Websites - different types, resources to build and maintain, using unique aspects of internet to build effective sites - the key principles - 4 Cs.
7. Basic traffic generation techniques - search engine positioning, domain names

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AGENDA - Workshop 1 – Building Solid Foundations
9.00	Introductions and programme objectives
	Technology Means Business – the accreditation process ICT and the changing business landscape and industry structure Internet Essentials – methods for information sourcing and research Search engines, bots, essential web sites
10.45 – 11.00	COFFEE BREAK
11.00	Group learning EXERCISE 1
	Networking and hardware FEEDBACK session
12.15	Internet for cost-effective communications
	videoconferencing, business 'chat' e-mail and direct marketing – permission and viral marketing
1.00 – 1.45	LUNCH
1.45	The TMB performance standard – Units 1&2
	The BICT planning process and relevant TMB tools Deciding on appropriate projects EXERCISE 2 – The Quicktest case
3.15 – 3.30	COFFEE BREAK
3.30	Effective Web Sites
	key principles of web projects Internet marketing techniques – Search engine positioning
5.00	CLOSE

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Module 2 - Automating Business Operations

 
1. E-commerce - what it is and the options; b2b, b2c. The different levels of integration from e-mail ordering to complete integration of internal systems and processes
2. Different suppliers and different options - DIY, ASP, One stop shops, electronic malls and on line stores
3. Payment options and security considerations - on line authorisation, secure servers. Security issues and strategies. Firewalls, virus protection. Different services and options
4. B2b trading and extranets - examples. E-procurement (MRO)
5. Relating business objectives and strategies to ICT applications. Cost reduction, business development, people strategies. Tools and approaches and relevant TMB web site tools
6. Integrating the web server with internal systems - options and issues.
7. Internet marketing techniques for e-commerce sites - Affiliation; linking on-line and offline marketing

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AGENDA - Workshop 2 – Automating Business Operations
9.00	E-commerce Essentials
	What is e-commerce? B2B,B2C,B2B2C The advantages of on-line sales Some examples of different types and different degrees of integration The issues surrounding e-commerce from the clients perspective Options for getting paid, legislative and tax issues What makes an effective e-commerce site
11.00 – 11.15	COFFEE BREAK
11.15	Group learning EXERCISE 2
	Planning E-commerce projects – The Hogshop case TMB performance standard – Unit 4 Feedback presentations
12.45 – 1.45	LUNCH
1.45	E-commerce and Security
	Security and our web server and internal network Securing transactions and information exchange E-security policies Exercise 3 – E-commerce Review Quiz
3.15 – 3.30	COFFEE BREAK
3.30	E-commerce related internet marketing methods and e- procurement
	Application Service Providers (ASPs) and the SME What are ASPs? Some case studies ASPs and SME applications
5.00	CLOSE

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Module 3 - Integrating Business Functions and the Value Chain

A framework for applying the internet to business - for cost reduction and business development. Prioritising applications.
1. People applications - from personal productivity to knowledge management.
2. Automating transactions with customers and suppliers - the different levels of integration. Use of extranets.
3. Integrating different business operations with external trading partners
4. Using the internet for customer service - different applications and benefits
5. Proactivity with out customers and customer relationship management (CRM)
6. A framework for successful ICT projects - analysis, planning, implementation and control. Relevant TMB web site tools to help

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AGENDA - Workshop 3 – Integrating the Business Functions and the Value Chain
9.00	Introductions and programme objectives
	STREAMLINING OPERATIONS WITH TRADING PARTNERS The 4 levels of integration Business to business integration examples Business to business integration EXERCISE – Examples from the field
10.45 – 11.00	COFFEE BREAK
11.00	A FRAMEWORK FOR SUCCESSFUL ICT PROJECTS
	Analysis, Planning, Implementation, Control TMB Performance Standard – Unit 5 Implementing ICT Applications EXERCISE 6 – The Wellsprung Case
1.00 - 2.00	LUNCH
2.00	INTEGRATING WITH CUSTOMERS – 1
	Customer service on the web – examples and different types From ‘self help’ to on line collaboration REVIEW QUIZ
3.30– 3.45	COFFEE BREAK
3.45	INTEGRATING WITH CUSTOMERS – 2
	Customer Relationship Management the key principles Implementing CRM Identify, Differentiate, Interact, Customise EXERCISE 3 – Customer Service and CRM
5.00	CLOSE

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Module 4 - Business Transformation and New Business Models

1. The key principles of the internet for business innovation and transformation - zero gravity, personalisation, community.
2. The new and emerging technologies driving change - telecomms, mobile, internet infrastructure, XML.
3. Key ICT trends and the advantages they offer - webservices, ASP services, mobile 'always on' comms., extra-enterprise computing.
4. Implementing and controlling ICT projects. Relating achievements with objectives. Relevant TMB web site tools.
5. Mobile technologies and new business models.
6. New models, approaches and examples - infomediaries, e-marketplaces, 'brick and clicks approaches...

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AGENDA - Workshop 4 – Business Transformation and New Business Models
9.00	Business Transformation and SME Businesses
	What is meant by new business models and how relevant to SMEs? The advisory role regarding ICT and business transformation Using the fundamental principles of the internet to develop a unique business strategy
11.00 – 11.15	COFFEE BREAK
11.15	EXERCISE 2 – Strategic positioning and the internet
	Virtual Positioning EXERCISE 7
1.15– 2.00	LUNCH
2.00	Business Innovation in the Mobile Economy
	Mobile and wireless developments and standards Internet infrastructure developments and broadband connectivity Using the latest technology to create innovation in business EXERCISE 3 – The VSL Case
3.00– 3.15	COFFEE BREAK
3.15	EXERCISE 3 – The VSL Case - Feedback
	key principles of web projects Internet marketing techniques – Search engine positioning
4.00	The Technologies, Suppliers and Supply Network
	Hardware and software technologies, options and configurations ICT industry major players and SME solutions providers REVIEW QUIZ
5.00	CLOSE