EBusiness Essentials - What Will We Cover?

Events to inspire success

EBusiness Essentials | Agenda | What Will We Cover | Schedule & Booking | Host The Events | TMB Advisers | Training Courses

 

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Module 1: Integrated Business in the Wireless Age

Module Overview

By focusing on a case study company we show how the latest technologies can be employed to deliver real business benefit. We provide demonstrations showing how this company has implemented new technologies alongside its existing systems. More specifically we demonstrate the latest mobile and wireless technologies and how they can be used with public and private wireless access points to deliver 'always on' business communications. In addition we will discuss what is available right now, what will be very soon, and we'll also take a brief look into the future through the fictional HP 'Cooltown'

What we will cover:

You will see specifically how 'Cooltown':-

• Has fast and reliable business communications available 24 hours per day. We demonstrate it's use of the latest wireless technologies to provide e-mail on the move and unified messaging.
• Accesses and shares business critical information - from anywhere at any time by anyone - including using public wireless access 'hotspots'
• Has all the right applications in place - from e-mail to accounts and customer relationship management - all interconnected through a solid cable and wireless network infrastructure
• Relies on automated and foolproof disaster recovery to safeguard the investment
• Manages, monitors and maintains a secure IT network with minimal effort through both local and remote offices.
• Uses the latest mobile devices - including PDAs and tablet devices - with both public and private wireless services.
• Uses broadband, wireless broadband, Bluetooth and wireless networks for efficient 'anytime, anywhere' communications

Who should attend?

This module is for business managers and directors, and is essential knowledge whether you wish maximise your return from your existing ICT or use the latest solutions to differentiate your business.

What you will come away with

In addition to understanding the key technologies and products, you will come away with your own personal action plan. You will also be given contact details of companies, and individuals who provide products, services and advice to enable you to make the necessary contacts when you are ready.

 

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Module 2: Websites, E-commerce and the Digitally Integrated Business

Module Overview

This module explores the essentials of producing an effective e-commerce trading site integrated with business processes and other IT functions. We start by examining the key principles of putting together effective web sites, then explore how to automate trading with customers, including payment options. We use case studies and examples to illustrate key points.

Finally we look at the latest Microsoft Windows XP and Microsoft Office System 2003 and show how their key features enable integration between all popular business processes and the e-commerce site.

What we will cover:

• The key principles of effective web site design - the 4 C's - including content management, navigation and personalisation techniques
• Using our site to augment our brand and exploit our core skills
• The process to put together an effective trading site - from market and product/service selection to implementation
• Selecting payment service providers and other payment methods
• Integrating our site with internal IT systems and other key business processes
• An examination of the key issues to focus on to ensure success - including legislation, data protection, security, trust and fulfilment
• Examples of some products and technologies to help us - from DIY to complete systems
• How to create a trusted trading environment - digital identity, web trader accreditations, secure server options, digital escrow
• Web site examples and case studies of successful e-traders
• Microsoft Windows XP and Microsoft Office System 2003 - the key functions to enable complete business integration including mobile and remote workers

Who should attend?

This module is for business managers and directors who wish to know how to get their business trading on-line successfully whilst ensuring integration with existing systems and processes. Whether doing it yourself or relying on external suppliers you will understand exactly what needs to be done.

What you will come away with

In addition to understanding the key technologies and products and what needs to be done, you will come away with a 'framework tool' to help you plan for success along with your own personal action plan. You will also be given contact details of companies, and individuals who provide products, services and advice to enable you to make the necessary contacts when you are ready.

 

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Module 3: The Digitally Integrated Business and E-security

 

Module Overview

This module explores the substantial benefits of integrating all our business processes and how to go about doing it. We look at developing electronic links with our supply chain and with our customers through Customer Relationship Management (CRM) approaches. We also examine some tools for collaborative working between our people.

Security is increasingly important at this level and, through reference to our case study company, we examine all the things we must do to secure our computer systems and information.

What we will cover:

• Developing electronic links with our supply chain - extranets and B2B e-commerce
• Integrating our customers into our systems - Customer Relationship Management (CRM) and marketing databases
• How to implement CRM in the smaller business - some approaches, products and examples
• Integrating mobility functions and remote workers - Microsoft SharePoint Team Services, Messenger, and Outlook Web Access
• The '10 Laws' of E-Security
• Assessing and planning for a secure environment
• Security in a wireless environment and putting together and appropriate security policy
• Microsoft Windows XP and security - setting up firewalls, hardening internet Explorer and Outlook, Digital signatures, File encryption
• Using Windows Update and Microsoft Baseline Security Analyzer (MBSA)

Who should attend?

This module is essential for business managers and directors who wish to understand the benefits of integrating their customers and suppliers into their processes. You will already have a website and significant IT investments and need to maximize your return. It is also relevant to you if you wish to understand the security risks inherent in modern computer systems and what you can do about eliminating them.

What you will come away with

In addition to understanding the key technologies and products and what needs to be done, you will come away with your own personal action plan and an outline 'security policy' framework to help you implement a secure environment. You will also be given contact details of companies and individuals who provide products, services and advice to enable you to make the necessary contacts when you are ready.

 

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Module 4: New Sales, New Customers and New Profits

 

Module Overview

Selling to new customers and developing new markets is the ideal way to maximise the return on our web site and other IT investments. This module focuses on how to generate as much site traffic as you wish, which will lead to new sales. We now know enough about what works and what does not for small/medium businesses and a unique 'Seven Point' approach is explained which is a well proven method which delivers substantial results.

We also examine new methods relevant to the increasingly important wireless and mobility world including 'location based' marketing methods.

What we will cover:

• Internet Marketing and what generates site traffic for small to medium businesses
• Optimising our site for search engines and deciding which engines are appropriate to us
• Search Engine Positioning techniques - How to ensure we are top of the hitlist
• 'Pay per Clicks' - How to maximise our position with search engines cost effectively
• Affiliate marketing techniques - Having our products represented and sold on other sites
• 'Permission' based e-mail and SMS marketing
• Understanding who visits our site and what they are interested in - site metric methods
• The 'upward spiralling vortex' - using a balanced combination of techniques to optimise site traffic
• Integrating off line and online marketing activities and databases
• The emerging wireless and mobile world and the impact on business
• E-marketing in the wireless mobile world - SMS through to 3G opportunities
• Location based marketing - understanding where our customers are and what to sell them
• Putting together an e-marketing strategy that works - the 'Seven Point' approach

Who should attend?

This module is essential for business managers, directors and other personnel tasked with maximizing their return on investment from their web sites and other marketing related IT activities.

What you will come away with

In addition to gaining a thorough understanding of how to maximise web site traffic you will come away with an action plan showing what your business needs to do to implement your own internet marketing strategy.

 

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Module 5: Success with Ebusiness - Your 'best practice' framework

 

Module Overview:

There are many great success stories where companies have transformed their business through the intelligent use of ICT. Unfortunately however there are even more failures. This module will focus on what to do to ensure your ICT project, however large or small, will be in the former category. You will see examples and case studies of successful ventures and come away with
a practical framework which will give you the confidence, tools and approaches to deliver great success to your company.

What we will cover:

• Examples, case studies and success stories
• Identifying the key factors which lead to success
• How to decide on your TOP PRIORITY project - the one that will deliver your key business objectives
• Ensuring you have the right solid foundations in place to build on
• The people, process and technology issues you will need to address
• The 7 point framework - a best practice framework you can use to help you deliver great success
• Exploring the framwork components - leadership, planning, process changes, technology and supplier selection etc
• Putting the 'dream team' in place to ensure you deliver success
• Managing and building on your success
• Getting help and assistance at each critical point in the project

Who should attend?

Business managers and directors who understand the crucial importance of ICT for their future business success. Those who need to know that success will only result from a professional and structured approach to their key businesss projects

What you will come away with:

• An understanding of the factors which need to be focused on to deliver success
• A 'best practice' framework tool to enable a structured approach to be adopted for the planning and delivery of a successful solution.