Over the next few weeks we will run you through our process of Content Marketing. This process will allow you to understand what Content Marketing is and start to create your very own content marketing campaign:

Content Marketing Part 1: An Introduction;

Content Marketing Part 2: Researching target customers interests;

Content Marketing Part 3: Piecing content together and the sharing process;

Content Marketing Part 4: Monitoring and learning skills.

Content Marketing 1 – An Introduction

Nowadays, people are exposed to more information and more advertising than ever before. People are not only exposed to advertising offline, via television, newspapers and magazines, but online too. On the Internet, there are advertising links and banners everywhere. As people see so much advertising, they have learnt to ignore it. Now, it’s getting harder and harder for businesses to reach out to customers.  As a result, companies have realised that traditional advertising isn’t enough. Businesses need to reach their consumers using content marketing.

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What is Content Marketing?

Content marketing refers to a marketing technique, involving the creation and sharing of content, from blog posts to newsletters, with potential customers, with the goal of prompting customer action. Great content, which will attract and retain customers, is valuable and relevant to your potential consumers. It provides your potential customers with useful information, which is valuable and relevant to them. This builds customer loyalty and encourages customer action.

Content Marketing: First Steps

Content marketing is an ongoing process, which must be incorporated into your overall marketing campaign. Research is the first step in content marketing. First, consider what your average customer is like. Ask yourself the following questions:

  • What are my target customers interested in?
  • How busy are my target customers
  • How old are my target customers?
  • What information would be useful to my target customers?


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These questions help you to figure out what type of content would be most relevant and valuable to your potential customers. After this, you can craft content that is tailored to the needs of your target demographic. Your content must include valuable and relevant information, it must be written in a voice that connects with your customers and it must be delivered in the right format. For example, if your customers are busy, short blog posts are ideal.  If you want to increase your customer base, start your content marketing campaign today.

Over the next few weeks we will explain the Content Marketing process through a set of lessons. The next lesson is due to be published 28th May – Content Marketing Part 2: Researching target customers interests.

We will send this and future lessons in our newsletter so please feel free to sign up here: Newsletter Signup.

Also if you have any questions please don’t hesitate to call or email us:

Email: jon@janklin.com

Tel: 01492 460 460