We have been working with Seasoned Pioneers for a while now and now we have made most for the changes that we can to the website and soon we will be working with Matt on his online content marketing.

At this stage the metrics we are monitoring for improvement are, (as always):-
-Increases in the levels of natural traffic
-Increases in the number of keyphrases rankings are achieved for
-Increases in the rankings of all target keyphrases
-Increases in rankings of target keyphrases

Traffic Increases

Here we have a couple of comparisons: 19th November (when we started work) – 8th July with the previous annual period.

2012-2013

2011-2012

Increase

%Increase

All

62650

53894

8756

16.25%

Organic

30798

29855

943

3.16%

Direct

20584

12905

17893

59.50%

Referral

11318

8921

23-97

25.75%

Organic Visits:

As we can see there have been a increases in traffic.
Increases in number of keywords ranked

Keyphrases-500x272

When we look on Google Analytics we can see how many phrases people have used to visit our website. So this is more useful information:

Keyphrases Visited For:

19th November – 31st May = 6,714
1st April – 18th November = 7,219
Decrease of 505 phrases.
However the (not provided) figure is the reason for this. Since November we have had 9,570 Not Provided visits compared with 5,663 in the past.

Increases in rankings of target keyphrases

Here is a link to the SEO Ranking Seasoned Pioneers July

[This will automatically download a .xls spreadsheet]

Dec 2012

Mar 2013

Apr 2013

May 2013

June 2013

First Place

2

4

8

9

10

In Top 10

33

44

57

56

66

In Top 20

57

70

79

93

97

In Top 30

70

81

95

107

106

 

When we first started we had 2 top number 1 listings and 33 top 10 listings. We now have 10 top number 1 listings (8 more) and 56 top 10 listings (33 more).