GUIDELINES FOR VIDEO SEO ON YOUR OWN SITE – OR BLOG
– dedicate a page to each video
– ensure there is lots of textual content around the video describing it and including important keyphrase repetitions ( as standard SEO). You could ideally use a keyphrase rich transcript of the video – this is also important for accessibility
-ensure the video url contains the target keyphrase
-ensure the video filename contains the target keyphrase
– where possible add metadata (via your video editing software) – title, description etc as standard SEO
– ensure the web page the video is on is also optimised – title, description etc as standard SEO ( ensure the words ‘video’, ‘clip’ etc are included in the keyphrase targets)
-In addition, ideally…..
-include a few anchor text rich links from your own webpages and external sites
-include a RSS facility
– use a sitemap – see Official Google Webmaster Central Blog: Introducing Video Sitemaps
There’s more detail here at the WebproWorld blog
