Our Search Engine Optimisation training (SEO training) is now updated to include the new factors to consider for 2010 – including site speed, personalisation, real time search and integration with Social Media

Courses are available to be delivered on your own premises and are offered nationally at various venues.

Here’s an overview of the SEO course:-

This course will provide you with all the tools, techniques and know how to get you to the top of search engines and deliver new business.

In over 35 years of business life I’ve attended many training courses, and your one day SEO training was one of the best. It went at a good pace, was full of really useful information and the USB stick you gave us is packed with help and assistance. I came out of it energised and ready to tackle SEO! Many thanks. Kathy Guest, Director, Marketing Results Ltd

Who should attend?

Anyone involved in internet marketing wanting to get the very best results for their search engine marketing budget including sales and marketing managers, online marketers and consultants.

How will you benefit?

Apply the learning from this course and your website ranking and position will be boosted within the results pages of all the major UK and global search engines, maximising the marketing return on your website investment.

SEO Course Module 1: Introduction and finding keyphrases
• An outline of the ‘best practice’ structured process to optimisation
• How to find the most effective keyphrases to bring relevant visitors to your site
• Using the latest web tools to identify the best keyphrases
• Assessing the ‘relevance’, ‘popularity’ and ‘competition’ for your keyphrases
• Harnessing the ‘long tail’ for maximum sales and conversions
• Techniques for assessing the competition and how long it will take to achieve good results

SEO Course Module 2: Auditing your existing site and SEO considerations for new sites
• The major factors which will provide good SEO ranking – both within your website and external factors
• How search engines work and which are important
• Using web based tools to assess your current position versus your online competition
• Building a new web site – the essential for SEO success. Choosing the right technology and CMS (content management system)

SEO Course Module 3: Optimising your web pages
• Explaining metadata and identifying the most important metadata in your site for top search engine performance
• Structuring your title, description, keyword and H1 tags for optimisation
• Explaining ‘keyword density’ and the importance of effective copy writing for high SEO rankings
• Using web based tools to analyse your existing copy and keyword density
• Implementing your optimisation – matching pages to phrases

SEO Course Module 4: Developing backlinks and using directories
• A structured approach to developing your linking strategy
• The importance of backlinks to your SEO rankings
• How to develop and assess links from the best sources
• Structuring your ‘anchor text’ for optimum search engine performance
• Analysing your links and your competitors links using web based tools
• 8 key target areas for your links – from directories to social media sites

SEO Course Module 5: Monitoring our performance and fine tuning
• Monitoring your rankings and click throughs – using web based tools to see keyphrases and search engine positions
• Analysing what’s working for you and how to improve
• Which phrases are working for you, which search engines and directories are delivering results
• Fine tuning your SEO to out compete your online competitors
• What to avoid to remain ‘search engine friendly’

SEO Course Module 6: Utilising Social Media and understanding the latest Google ranking factors

• Working with Blogs to improve SEO
• Working with Twitter and Facebook
• Google ‘universal search’ – including video, image and news SEO
• Local Search – make sure you are on the ‘Google Map’ for local searches
• Optimising your Videos – onsite and external (eg YouTube)
• Real time search, personalisation and website speed issues

Please contact us now if you wish to benefit from this SEO training or find delivery locations near to you.

Your investment: £295 per person plus Vat. Includes refreshments, lunch and electronic copy of all training materials

Contact Jan Klin – 01928 788100 or email jan@janklin.com

Dear Jan,
I was on your excellent ‘Loughborough UNI Course’ and you blew my socks off! I was VERY impressed with your presentation and ‘Inside Track’ knowledge. ……Thank you for your effort to making it the best and most interesting business presentation I have seen in years!
Well done!
Yours sincerely,
Paul R Morton, Morton Connolly
Managing Director