About Jan Klin & Associates
As search marketing has grown in importance over the past 15 years Jan Klin & Associates developed a specialism in this area – with particular emphasis on search engine optimisation techniques. The expertise has been packaged into a practically oriented service called ‘Traffic Builder’ which is now delivering benefits to over 100 companies throughout the UK and Europe.
This service is also delivered in workshop form through marketing focused agencies throughout the UK including the Institute of Direct Marketing, where Jan is a Fellow, and the Chartered Institute of Marketing.
Jan Klin Biography
Jan Klin F IDM specialises in business transformation through the use of the internet and on-line marketing techniques. During the first half of the 1980’s Jan was Managing Director of Pixel Computer (UK), a UK subsidiary of a US computer manufacturer. In the second half of the 1980’s he was Managing Director and major shareholder of the Anglo/French computer systems group Unixsys (UK) Ltd.
Since forming Jan Klin & Associates in 1991 Jan has conducted many consultancy assignments in web based marketing across Europe, including helping Germany’s largest internet service provider, ECRC, formulate their marketing strategy. Jan had designed and run many training programmes in online marketing and web strategies – including a 5-day programme for the EAMS International Business School in Granada, Spain.
Jan has also worked as a major supplier to the Institute of Management running their key e-business training programmes and working on the ‘Technology Means Business Initiative’. An initiative involving the IM, DTI and major IT companies to provide accreditation to consultants delivering IT services to SME businesses. Jan’s main role was designing the web based ‘e-business’ toolkit which will support accredited consultants and advisers.
He works with major corporations like FT.com and General Motors, where he is responsible for running some of their key marketing programmes, to both the retail franchise in the UK and to GM staff across Europe. He also works with some of the major IT and consultancy companies – Microsoft, HP and Oracle – and with smaller companies through the Business Links and the Chambers of Commerce networks.