Retargeting works by keeping track of visitors to your website and displaying your ads as they move around the web and visit other websites. On a technical level, this is done by placing anonymous retargeting “cookies” in the browser of those who visit your website. This enables retargeting platforms such as AdRoll to display retargeting display ads to your potential customers as they visit other sites.
Retargeting is a very effective solution to bringing traffic back to your website because it targets those who have already expressed an interest in your website or product, therefore reaching the right audience. Retargeting also keeps your brand at the top of the mind of those who have previously visited your website so they are less likely to forget who your are. This is especially effective for those who are “window-shopping” and are not ready to engage in contact with you yet. By targeting these window shoppers with retargeting campaigns you give them an easy route back you your website when they are ready to take the next step in the sales process.
Whilst running retargeting campaigns can be very effective, there are different tips you can implement in order to maximize the success and ROI of such campaigns. We’ve outlined 9 of the best campaign tips below