The Importance of Keyword Analysis

November 14th, 2017|0 Comments

Keyword Analysis, or what we have called Keyphrase Analysis for years is an extremely important part of SEO. It's always the second stage of Analysis for us when we first work on a website. The [...]

Google Search Console – An invaluable resource

August 30th, 2017|0 Comments

Google Search Console may sound like a new tool to some people, but is actually the re-branding of the web-service formerly known as Google Webmaster tools, which took place in May 2015. The reasoning behind [...]

Search Engine News July 2017

July 13th, 2017|0 Comments

As we enter the second half of 2017, we take a look back at some of the prevalent talking points in the world of SEO over the past month. THAT fine for Google… Last month [...]

Interview with an E-commerce company

July 11th, 2017|0 Comments

Online shops can be extremely competitive. For this reason, this weeks interview is with a company that would prefer to be unnamed to ensure that their competitors can't find out who they work with for [...]

Interview with Heskins

July 4th, 2017|0 Comments

It's always good to see how internet marketing affects different companies and industries. Here is an interview with the Marketing Manager of Heskins. How would you describe your company and its mission? Heskins are a [...]

When a low bounce rate isn’t good

June 27th, 2017|0 Comments

We have encountered this problem too frequently over the last few months not to write about it. Here are a couple of fixes to a frustrating problem: Seriously Low Bounce Rate Initially this looks fantastic. "Wow, my bounce [...]

Interview with Everything Dinosaur

June 22nd, 2017|0 Comments

It's always good to see how internet marketing affects different companies and industries. Here is an interview with owner of Everything Dinosaur. How would you describe your company and its mission? Everything Dinosaur is a [...]

Interview with Mantracourt

June 9th, 2017|0 Comments

It's always good to see how internet marketing affects different companies and industries. Here is an interview with the Marketing Manager at Mantracourt Electronics. How would you describe your company and its mission? Back in [...]

Search Engine News June 2017

June 6th, 2017|0 Comments

We enter June by having a brief roundup of some of the recent hot topics within the world of search, whereby paid advertising seems to be very prominent….   Microsoft to pay YOU to use [...]

SEO News May 2017

May 10th, 2017|0 Comments

This week we are going to take a brief look at some of the current “hot topics” within the world of Search Engine Marketing, and how these may affect you and your business.   HTTPS [...]

Why Use WordPress? SEO Benefits

April 25th, 2017|0 Comments

Building a New Website? As everyone nowadays is aware, it's not enough to simply create a website and assume that you will achieve good rankings on Search Engines.  You will obviously need to optimise your website for [...]

Optimising For Conversions – On-site SEO

April 4th, 2017|0 Comments

Conversion Rate Optimisation (CRO). When working on promoting your website, it is so easy to get pre-occupied with drawing in more traffic that you overlook the type of traffic you are attracting. We have been [...]

Link Building 2017

March 20th, 2017|0 Comments

“Is Link Building dead?” seems to be a recurring question, year on year.  The simplest answer is “No”, and we can see no way that it will be at any time in the foreseeable future. [...]

SEO Content

March 7th, 2017|0 Comments

We have discussed SEO content numerous times over the last 10 years and it has been, and always will be, very important.  In this post we thought it would be a good idea to run through [...]

SEO Concepts

February 27th, 2017|0 Comments

We all know that there are many different ranking factors to Google, and other search engines, including Web design, Web speed, Content on your website, Links, Social Media, Analytical information, UX (User Experience) and more. [...]

Digital Marketing & SEO 2017

January 10th, 2017|0 Comments

As we enter 2017 our minds again wonder what major changes will take place in the world of online search, what factors are becoming increasingly popular and how we can adapt our digital marketing campaigns [...]

SEO – Before You Start

November 1st, 2016|0 Comments

SEO is still one of the key priorities for both B2B and B2C companies to drive traffic to your website. However, over the years, we have regularly encountered companies who have approached the process incorrectly. Therefore, [...]

Do You Need Technical SEO?

June 28th, 2016|0 Comments

There has been quite a lot of discussions on Technical SEO following a blog post on Search Engine Land from Max Holloway. The Importance of Technical SEO It still amazes us how often we start [...]

Lesson 4: Links – Building an Online Reputation

March 18th, 2016|0 Comments

What is Link Building Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process - Google was initially built focussed primarily [...]

Lesson 3: Implementing Changes

February 29th, 2016|0 Comments

This lesson will take the knowledge from the previous two lessons and show you how you can now make changes to your websites to improve your visibility on search engines. Here we'll dive straight into the [...]

Google’s removal of Right Hand Side Ads – is SEO now even more important?

February 29th, 2016|0 Comments

The Breaking News is that Google have changed the way that their Search Engine Results Pages (SERPs) look. In short, Pay Per Click Ads, or Google Ads, have been removed from the right hand column [...]

Lesson 2: Choosing the Best Phrases (Keyword Analysis)

February 9th, 2016|0 Comments

Finding the best phrases for your website is an extremely important part of SEO and arguably the most important activity. Ranking for the correct phrases can make or break your website. This is not simply [...]

Importance Of Link Building

February 3rd, 2016|0 Comments

Over the last couple of years the term Link Building has become a somewhat “dirty” word in the world of SEO. This is mainly due to the outdated techniques of building a large number of [...]

Lesson 1: Website Design, Development and Data

January 26th, 2016|0 Comments

Online Marketing Lessons Lesson 1: Website Design, Development and Data Lesson 2: Choosing the Best Phrases (Keyword Analysis) Lesson 3: Implementing Changes Lesson 4: Links – Building an Online Reputation Lesson 1: Website Design, Development [...]

Digital Marketing 2016

January 18th, 2016|0 Comments

There have been lots of changes over the last year and 2016 is going to see a lot more. Here is a round up of some interesting topics we have been thinking about ready for 2016. Devices [...]

Building Links Q&A – Relationship Building – 2016

December 15th, 2015|0 Comments

For the last 2 years this has been a huge topic in SEO mainly since the Penguin updates but later to take into account Google's machine learning algorithm. Note: If you haven't heard of Machine [...]

Digital Marketing Essentials 2015

June 19th, 2015|Comments Off on Digital Marketing Essentials 2015

Digital Marketing is a critical component for success for all businesses. This 90 minute seminar will provide you with all the tools, techniques and know how to ensure success moving in to 2015. Lots has [...]

International Search Marketing for Success

June 19th, 2015|Comments Off on International Search Marketing for Success

Using Search Engine Optimisation (SEO) and Pay per Click (PPC) to drive international traffic This half day course will provide all the tools, techniques and knowledge to allow delegates to implement a positive international search [...]

Search Engine Optimisation (SEO) Training 2015

June 19th, 2015|0 Comments

Maximising Sales Through High Search Engine Visibility – Search Engine Optimisation (SEO) Training 2015 Contact Jan Klin – 07946 513521 or email jan@janklin.com to find out when we have a course near you. (see below for [...]

Google’s ‘Mobileaggedon’ Release

April 24th, 2015|Comments Off on Google’s ‘Mobileaggedon’ Release

On 21st of this month Google officially released its major mobile algorithm update which favours sites with large text, easily clickable links and pages optimised to show up well on mobile devices. More significantly it [...]

The Truth, the Whole Truth and Google

March 10th, 2015|Comments Off on The Truth, the Whole Truth and Google

If, like ourselves, you are actively involved with improving search engine rankings – you will probably be all to aware that for many years the inbound links to your website are a very important signal [...]

Google Improves Local Search Results

February 17th, 2015|Comments Off on Google Improves Local Search Results

As the link between local results and mobile becomes more important you need to update your local listings if you haven't already done so. What used to be referred to as Google local and Google [...]

Beyond SEO – Revitalising your Web Traffic

November 11th, 2014|Comments Off on Beyond SEO – Revitalising your Web Traffic

Retargeting your web site visitors. So you are doing really well with your SEO – your are getting lots of traffic but there's a problem; only 5 in every 100 visitors makes contact by either [...]

Keywords in Domain – Still a Good SEO Tactic?

November 5th, 2014|Comments Off on Keywords in Domain – Still a Good SEO Tactic?

A few years it was a well known SEO tactic to buy domains which included your target keyword in order to get a good ranking. Indeed the tactic became pervasive and people bought many domains [...]

Your free SEO Audit template

October 22nd, 2014|Comments Off on Your free SEO Audit template

Good SEO comes in several stages of activity, but the starting point has to be the audit – carrying out all those essential checks to ensure your site will perform as well as possible once [...]

Are links still important?

October 17th, 2014|Comments Off on Are links still important?

We still get asked quite a lot about the relevance and importance of back-links from a SEO rankings perspective. Lots of people seem to think that in some way Google has de-emphaised their importance. Its [...]

How to build your Twitter followers and keep their attention

August 26th, 2014|Comments Off on How to build your Twitter followers and keep their attention

You can love it or hate it, but you can’t escape the fact that Twitter is an essential business tool for any company with online visibility. In reality, many people simply don’t understand Twitter, so [...]

Lesson Six – Optimising other Metatags

August 12th, 2014|0 Comments

In addition to the 'title' tag we optimised last time, there are a few other important tags which need our attention. What follows is instruction on how to structure the rest of the tags for [...]

Lesson Five – Homepage Title Tag

July 22nd, 2014|0 Comments

Hopefully you have now got some keyphrase rich copy produced for your homepage. Good SEO is about aligning the keyphrases people search for to both your on-page copy and the associated metadata. (Metadata being the [...]

Lesson Four – Homepage Optimisation – 1

July 14th, 2014|0 Comments

We're now ready to start the optimisation process. We'll start with your homepage. Of course its necessary to optimise all pages you want rankings for and we'll come to that later. The homepage is a [...]

Lesson Three – Keyphrase Analysis 1

July 2nd, 2014|0 Comments

The first point to accept here is that this part of the process needs to be kept separate from other parts. Don’t be concerned at this stage where these keyphrases will go on your website [...]

Lesson Two – Google Webmaster Tools

June 23rd, 2014|0 Comments

Google Webmaster Tools will enable you to kick start the SEO process and will also enable you to satisfy many of the basic requirements of SEO. Incidentally, if you are beginning to think everything is a [...]

Lesson One – Essential Pre-requisites

June 17th, 2014|0 Comments

So, where to start your SEO activities. (I’ll refer to the practice as SEO – you probably know that it stands for Search Engine Optimisation). There are some essential prerequisites:- -You will need to be [...]

How To Fix Google Crawl Not Found Errors

June 17th, 2014|Comments Off on How To Fix Google Crawl Not Found Errors

We've all been there; visited a website clicked on a link and seen the dreaded 404 error: Over the years we have seen websites suffer in Google rankings for having too many 404 errors and [...]

Basics of Content Marketing Pt 4 : 4 Epic Tools to Track Success of Your Marketing Strategy

June 10th, 2014|Comments Off on Basics of Content Marketing Pt 4 : 4 Epic Tools to Track Success of Your Marketing Strategy

In this, the final lesson in my 4 part series on Content Marketing, I’ll be looking at how to measure your content marketing efforts and some tools that you can use to make the job [...]

Basics of Content Marketing: 3 Key Factors to Be Successful

June 4th, 2014|Comments Off on Basics of Content Marketing: 3 Key Factors to Be Successful

So far in this mini-series of posts about the basics of Content Marketing, I’ve covered identifying target audiences, places to find audiences and where to look for inspiration to write engaging content. In this post [...]

Content Marketing: Identify Your Target Audience

May 28th, 2014|Comments Off on Content Marketing: Identify Your Target Audience

In the 2nd episode in our series about Content Marketing I’ll be looking at why identifying your target audience can make your business more relevant, improve customer relations, and even increase your business’ conversion rate. There [...]

Basics of Content Marketing

May 20th, 2014|Comments Off on Basics of Content Marketing

Over the next few weeks we will run you through our process of Content Marketing. This process will allow you to understand what Content Marketing is and start to create your very own content marketing campaign: [...]

Creating a Visual Map Of Your Backlinks

April 17th, 2014|0 Comments

The more data you have to juggle with the more useful it is to visualise what you have. This is specially true for your backlinks. Its been possible for a while to visualise backlinks through [...]

International SEO Part 1 – Generating traffic from different countries and different languages

April 11th, 2014|0 Comments

We’ve posted about this subject before but we still get lots of questions so here’s and update on international SEO issues. The most straightforward situation is where country specific domains are bought and translated versions [...]

International SEO Part 2 – Refinements and Translation Options

April 11th, 2014|0 Comments

In last weeks post we discussed using geotargeting to attract foreign language searchers to the relevant part of our website, I’d just like to add a refinement to that then discuss various translation options. If [...]

International SEO Part 3 – There’s more than just Google out there

April 11th, 2014|0 Comments

This is the last post on international SEO and looks at the different search engines which may be relevant to us depending on where geographically we may want traffic from. We can go a long [...]

SEO 1-2-3 Designed to set you apart from your online competitors

April 5th, 2014|0 Comments

Here’s a new way to get your SEO working effectively; it comprises three parts:- Your personal SEO blueprint – a document defining a step by step process to successful SEO of your website Your on-site SEO training course - A [...]

Part 5: How LinkedIn Groups can help grow your business

April 1st, 2014|Comments Off on Part 5: How LinkedIn Groups can help grow your business

In the previous parts of this series we have seen what an excellent sales,marketing and networking tool Linked In is.We also saw how it can really help your SEO.There is another key feature in Linked [...]

Becoming a Linked In Power User – Part 4 – How Linked In can really help your SEO

March 4th, 2014|Comments Off on Becoming a Linked In Power User – Part 4 – How Linked In can really help your SEO

In the previous parts of this series we have seen what an excellent sales,marketing and networking tool Linked In is.I am pleased to say there is a further bonus and that of course is that [...]

Becoming a Linked In Power User – Part 3- How to use the latest features in Linked In to get sales leads

February 14th, 2014|Comments Off on Becoming a Linked In Power User – Part 3- How to use the latest features in Linked In to get sales leads

Using Linked In is a great way to make connections with people and network.It is also excellent for looking up information on potential clients and doing your "homework" on people you are going to be meeting. [...]

Becoming a LinkedIn Power User – Part 2 Understanding LinkedIn Company Pages and the comparison with Facebook Fan Pages

January 27th, 2014|Comments Off on Becoming a LinkedIn Power User – Part 2 Understanding LinkedIn Company Pages and the comparison with Facebook Fan Pages

Linked In Company Pages are a combination of a number of different features that integrate with other key Linked In functions. They are a great opportunity for Sales teams to maximise their use of Linked In [...]

Tapjoy – A World Class Mobile Advertising Platform

January 16th, 2014|Comments Off on Tapjoy – A World Class Mobile Advertising Platform

About Tapjoy With headquarters in San Francisco and offices around the world, Tapjoy is a mobile advertising platform with a difference. Via the Tapjoy Mobile Value Exchange®, Tapjoy creates a unique relationship between mobile app [...]

Becoming a LinkedIn Power User – Part 1. The foundations-an effective profile.

January 7th, 2014|Comments Off on Becoming a LinkedIn Power User – Part 1. The foundations-an effective profile.

Most of us know that LinkedIn is the Social Media Channel to use for Business to Business Marketing with around 50+ million members in Europe alone. There are a lot of key factors in using LinkedIn [...]

Increasing your web reach – The Work

November 4th, 2013|Comments Off on Increasing your web reach – The Work

Just to remind you that last time we addressed the first of the three areas for attention below, this is the last part of the second section (which we broke up into 3 areas) – [...]

Increasing your web reach – Planning

October 24th, 2013|Comments Off on Increasing your web reach – Planning

Increasing your web reach – ensuring you are represented in the right places on the web After the last stage (Increasing your web reach - Research) you should now have an idea of which websites [...]

Instant SEO results!

October 4th, 2013|Comments Off on Instant SEO results!

I want to show you a quick way to get big ranking improvements in the shortest time possible. 'Instant' is a slight exaggeration since it will take a couple of weeks or so, typically, for [...]

Yet Another Major Google Update

September 30th, 2013|Comments Off on Yet Another Major Google Update

Without any fanfare type announcement Google has let it be known that it has replaced its old algorithm with a new one. Note this is not an upgrade like Panda and Penguin, its a new [...]

Re-Positioning Your Web Business For Success Part 2

September 25th, 2013|Comments Off on Re-Positioning Your Web Business For Success Part 2

Just to remind you that last time we addressed the first of the three areas for attention below, this time we'll focus on the 2nd – increasing your web reach. 1. Having a great website [...]

Learn to think like Google

September 16th, 2013|Comments Off on Learn to think like Google

It may see a little far fetched to think of Google as a thinking machine but its algorithm is so advanced now it really helps with SEO if you consider how Google would rank sites [...]

Re-Positioning Your Web Business For Success

September 4th, 2013|Comments Off on Re-Positioning Your Web Business For Success

When Heskins decided to expand their online business in the US they were aware that whilst SEO and rankings were important, this was just one aspect of a wider marketing position they had to get [...]

Seaoned Pioneers Review – July

August 1st, 2013|Comments Off on Seaoned Pioneers Review – July

We have been working with Seasoned Pioneers for a while now and now we have made most for the changes that we can to the website and soon we will be working with Matt on [...]

Changes in Link Building

July 10th, 2013|Comments Off on Changes in Link Building

Over the last year there have been a lot of changes to the Google algorithm and you have probably been worried about the websites that are linking to your website. Due to the Google shift [...]

Penguin 2.0 – Penguin’s 4th Upgrade

June 24th, 2013|Comments Off on Penguin 2.0 – Penguin’s 4th Upgrade

As you are probably aware Google is and has always upgraded its algorithm to improve the searcher's experience. Over the last year or so we have seen two major upgrades that have later been regularly [...]

SEO Results May – Seasoned Pioneers

June 10th, 2013|0 Comments

We have now been working with Matt Webster at Seasoned Pioneers for a few months, so we will start this post with his view on how it has been going: "Since fortuitously meeting Jan, Jan [...]

Online Marketing Ranking Software

April 26th, 2013|0 Comments

As mentioned in our recent post we are now using more advanced ranking tools that allow us to track and report on SEO more efficiently. It brings a wealth of information to your fingertips through [...]

SEO Improvements – Seasoned Pioneers

March 7th, 2013|0 Comments

Here's some results for SEO improvements for Seasoned Pioneers. It is still early days and we have made minimal changes over the last month. However we have scheduled in a lot of work over the [...]

SEO Results – Seasoned Pioneers

January 21st, 2013|0 Comments

Here's some early results for SEO improvements for seasoned pioneers. Its early days yet and as you will see these rankings will improve considerably as we go through the year. We'll share with you the [...]

SEO & Social Media Marketing for 2013

January 14th, 2013|0 Comments

Update your knowledge on SEO and Social Media marketing for 2013 – talks and training from Jan in Q1 2013 – Please call or email if you would like to attend (jan@janklin.com; 01928 788100):- 17th Jan [...]

Watch Us Optimise A Website Live-2

December 12th, 2012|0 Comments

The process we’ll go through and the posting dates are below. However, it's normal to start a SEO programme with some objectives about what we wish to achieve, it's also quite normal to change and [...]

SEO Implementation Programme – Seasoned Pioneers

December 10th, 2012|0 Comments

There are some SEO projects where every part of the process runs smoothly and there are others when very little happens for months depending on resources available. Most of the time it is a mix [...]

SEO Blueprint – Seasoned Pioneers

December 3rd, 2012|0 Comments

There are two sections to this report – Section 1 outlines the main principles of on-page SEO work; Section 2 then goes on to give specific detail about how to optimise the seasonedpioneers web pages. [...]

Keyphrase & Traffic Analysis – Seasoned Pioneers

November 26th, 2012|0 Comments

Here is a copy of the Keyphrase Analysis we have sent to Seasoned Pioneers. Keyphrase Analysis We have started this process by working through the homepage, category pages, sub category pages and given an example [...]

Technical Report – Seasoned Pioneers

November 19th, 2012|0 Comments

This is a copy of the technical report we have sent to Seasoned Pioneers. You will see it details any issues and also lists the actions necessary at the end of each point. We have [...]

Interview between Matt Webster, MD of Seasoned Pioneers and Jan A Klin

November 5th, 2012|0 Comments

We are about to share with you some seriously confidential stuff about how we conduct our business and deliver SEO success to our clients. In the past we have given you free online lessons - [...]

Google Disavow Links

October 22nd, 2012|0 Comments

A few months ago BING added a feature to BING Webmaster Tools which allows site owners to tell BING that they either didn't want a link from a website or no longer want to be [...]

Everything’s Different But Nothing’s Changed!

October 15th, 2012|0 Comments

If like us you have been following all of the Google algorithm updates over the last year you should have noticed that things have changed considerably. Google has upped its game and rather than slowly tinkering with [...]

Google EMD – Exact Match Domain Update

October 3rd, 2012|0 Comments

Yet another Google update Last weekend Google rolled out yet another change to its ranking algorithm which it says will affect 0.6% of all English language sites. (That’s a lot of sites!) Its referred to [...]

Website Design For Online Marketing

September 19th, 2012|0 Comments

Once people become reasonably successful at search – be it SEO, PPC or both – the next challenge is to maximise conversions – to turn traffic to enquiries or sales. Here’s a couple of things [...]

Google Updates & Tools – August 2012

September 11th, 2012|0 Comments

Google Penguin & Panda Google have been constantly upgrading the Panda Update and are now up to 3.9.1 with the latest update on 20th August 2012. We have been researching this upgrade and have noticed that [...]

Setting up BING Webmaster Tools

July 30th, 2012|0 Comments

Setting up a Bing Account and adding your sitemap is simple, one of the main factors of on-going SEO is to track the progress of your website. This needs to be set up from day [...]

SEO News – July 2012

July 23rd, 2012|0 Comments

Google Publishes – SEO For Startups Google provides a nice 10 minute guide for small company to optimise its website for Google: Including: Registering Webmaster Tools; Performing a Background Check; Using View as Googlebot Tools; [...]

Creating An XML Sitemap

July 2nd, 2012|0 Comments

There are many tools available to create an XML sitemap one we sometimes like to use would be: http://www.xml-sitemaps.com/ this allows up to 500 pages. From here you can enter your full website URL and some additional [...]

Finding The Most Powerful Links – Link Building

June 11th, 2012|0 Comments

What backlinks are the best to get in order to get a top ranking? – is a question we are quite often asked. The answer is surprisingly simple since by looking at the competitive landscape [...]

EU Cookie Law Compliance

June 8th, 2012|0 Comments

You have probably seen that there is a new EU Cookie law. The truth is that this isn't as new as you think, ICO (Information Commissioner’s Office) actually warned us that this was going to [...]

Link Building – Post Penguin Best Practice

May 10th, 2012|0 Comments

Since Google's Penguin update people have been worrying about building links and the process they use to build links themselves. What is the Penguin update all about? In short, it's Google’s latest attack on webspam – that [...]

Adding Your Website To A Web Directory

May 10th, 2012|0 Comments

There are a lot of articles that discuss link building. These articles always include Dos and Don'ts and where to find links. However they never actually explain how to get a link. So for this [...]

Online Marketing News – April 2012

April 27th, 2012|0 Comments

This month is mainly focussed on Google because Google has been even busier than usual. Google+ redesign Google have announced a number of new features for Google+ including navigation and design changes. Google says, “We think you’ll [...]

Website Content Strategy – Inbound Marketing

April 20th, 2012|0 Comments

Creating a content strategy It is now a year after the launch of Google's Panda update and over the year we have seen a lot of websites penalised with every Google Panda upgrade. Although some of these [...]

Splitting Up Sitemaps

March 30th, 2012|0 Comments

Splitting up a Sitemap When a website has thousands (or even hundreds of thousands) of pages we always tell our clients to split up the Sitemaps. This is a standard recommendation that will help a [...]

Online Marketing News – March 2012

March 30th, 2012|0 Comments

How Google Decide on Algorithm Changes Google add 8 cameras and 16 microphones to a Google Algorithm Change meeting and broadcast this to the world. This video shows how every change even the smallest of [...]

Google Crawl Errors – The Next Generation

March 16th, 2012|0 Comments

Nowadays we spend a lot of time in Google Webmaster Tools ensuring that our websites are running as smoothly as possible. So it's great to hear about Google's most recent change to their Crawl Error [...]

SEO Plus

March 7th, 2012|0 Comments

SEO is a self contained discipline which requires understanding of the way Google ranks sites. As many know its about understanding the way Google treats content and in bound links and a few other important [...]

Google Algorithm Changes

February 28th, 2012|0 Comments

As mentioned last month Google is now publishing search quality improvements each month. In January as well as the Search Plus Your World Google we have already discussed Google has made another interesting change. As part of [...]

Google Search Improvements

February 28th, 2012|0 Comments

Image Previews (Available in the UK and USA) For quite a while now Google has offered Related Searches in search results which has been very useful. This is also a feature that has improved image searches and [...]