Remember though Social Media should be used as ‘top of the funnel’ activity and not for overt selling.
If you know you should be carrying out social media activities on a regular basis but don’t have the time – get in touch – we have a range of packaged services which can help you here all focused on posting regularly, interacting with you customers and increasing fans and followers for business benefit.
Contact us now if you need help : firstname.lastname@example.org – 01690 760 328
In its most basic case ‘content marketing’ is simply distributing as much of your content to as many relevant web destinations as possible. You may already have lots of this – start with a content audit and you’ll be surprised at what you already produce – you may already be producing press releases, articles, blog posts, guides, whitepapers, hints and tips to name a few. Distribute it widely – its much more useful to you and your prospective customers out there on the web than residing on your own systems.
The advantage of this is that not only does it increase your general visibility on the web – that is it allows people to find you at the most relevant place at the most relevant time – but it helps your SEO by automatically creating backlinks to your site.
There’s more information on content strategies and content auditing here.
Website content strategies and Inbound Marketing
Do you have a content strategy?
Again, we can help with this – both in helping you with the creation of content and the distribution of it – just get in touch if you need more information.