Google Page Titles
Google have recently announced (Better Page Titles in Search Results -12th Jan 2012) that the Google algorithm is so advanced that it no longer has to default to a website page Title Tag in its search results. If pages are well optimised for search engines then Google will use the Title Tag that has been used for the page because it will be relevant but for pages that don’t have Title Tags assigned or have irrelevant title tags (at this point I say shame on you); Google will use data that it deemed as most relevant.
You may have noticed this happening recently. Mainly we have seen Google Automatically adding company names to the end of title tags. For example if you type Blue Sheep Services into Google then you will see the following snippet:
However on this page the Title tag is simply so Google has added in the company name to improve its relevance to the search term used.
Google Monthly Series On Algorithm Changes
Last month Google announced that from now on they will be publishing lists of improvements that they are making to search engines. This is a topic that we covered in our last News Round Up.
In December Google made 30 improvements and most of them now have codenames to make it easier for us to relate to them; aw, thanks Google.
Here’s a summary and the detail can be found here …..Google Insider Search Blog
- Image Search landing page quality signals.